SEO services are the ongoing work of making your website easy for search engines to crawl, understand and trust, then building the pages that match what your buyers actually type into Google. We provide SEO services for ecommerce brands and service businesses that want organic search to become a steady source of revenue and leads, not a monthly line item nobody can explain. The problem we usually walk into is not a lack of effort. It is effort pointed at the wrong things: blog posts nobody searches for, product pages carrying a stray noindex tag, or a link package from a vendor who will not say where the links came from.
95 Solutions is a senior-led SEO agency. Mustafa, who founded the company in 2021 after six years of freelance work, sets the strategy on every account and reviews what ships. We also run our own sites on a CMS our team wrote, so the methods we recommend have been tested on properties where our own traffic is on the line.
Our SEO Services
Most accounts use two or three of these search engine optimization services at once. The audit tells us which ones matter for your site, and we do not sell you the rest.
| Service | What it covers |
|---|---|
| Ecommerce SEO | Category architecture, faceted navigation, product schema and out-of-stock handling for online stores on any platform. |
| Shopify SEO | Duplicate product paths, tag pages, app bloat, robots.txt.liquid rules and Shopify Markets for international stores. |
| Technical SEO | Crawling, rendering, indexing, Core Web Vitals, redirects, canonicals, hreflang and structured data. |
| SEO audit | A fixed-price audit that ends in a prioritized fix list and a walkthrough call, with or without implementation. |
| Local SEO | Google Business Profile, citations, reviews and location pages for single and multi-location businesses. |
| Link building | White-hat outreach and digital PR. Every link is reported with its URL, and we never use private blog networks. |
| On-page SEO | Titles, headings, internal links, content refreshes and search intent fixes on the pages you already have. |
| White-label SEO | SEO delivery for agencies under their own brand, with reports they can send straight to their clients. |
| WordPress SEO | Plugin configuration, theme bloat, archive pages and the default settings that quietly create thin content. |
| WooCommerce SEO | Product attributes, layered navigation, variation handling and slow database queries on WooCommerce stores. |
| AI search optimization | Getting your brand cited in ChatGPT, Perplexity and Google AI Overviews, alongside classic rankings. |
| SEO migration | Redirect maps, replatforming and domain changes planned so you keep the traffic you already earned. |
| Programmatic SEO | Templated pages built from real data at scale, with a uniqueness check before anything is published. |
| Keyword research services | Keyword discovery, search intent grouping and difficulty scoring, ending in a map that assigns every query group to one URL. |
| Competitor analysis services | Which competitors win the queries you want, the pages and links behind those rankings, and the gaps you can close first. |
| Niche research | Demand, competition and monetization checks for a new site, product line or content vertical before you invest in it. |
| SEO maintenance | Monitoring crawls, broken link and redirect fixes, content updates and regression checks after every site release. |
How We Deliver SEO Services
- Audit and baseline (weeks 1 to 3). We crawl the site, pull the full 16 months of Search Console data and check that GA4 records organic revenue or leads correctly. If tracking is broken, we fix that first, because every later decision depends on it. You get a written baseline so progress is measured against real starting numbers.
- Keyword and page mapping (weeks 2 to 4). We group keywords by search intent and assign each group to exactly one URL. The map shows which pages exist, which need rewriting and which need creating. It also stops two of your pages competing for the same query, one of the most common reasons sites stall.
- Fix the foundations (months 1 to 3). Indexing problems, redirect chains, duplicate URLs and slow templates get fixed before we publish new content. We write tickets your developer can act on, or we make the changes ourselves if you give us access. Template changes are tested on a staging copy wherever the platform allows it.
- Build and improve pages (from month 2, ongoing). We rewrite underperforming pages, create the missing ones from the map and link them into a clear structure: pillar pages pass authority down to specific pages, and specific pages link back up. Writing is done for the buyer first, with the keyword placed where it belongs rather than repeated for density. Larger content programs run with our content marketing team.
- Earn authority and report (from month 3, every month). Once pages deserve links, we run outreach and digital PR toward them. Each month you get a change log, results by page group and the plan for next month, and we review it together on a call.
Not sure you need all five steps? Start with a free marketing audit and we will tell you where organic search sits among your priorities.
SEO Tools and Technologies We Use
| Category | Tools |
|---|---|
| Crawling and auditing | Screaming Frog SEO Spider and its log file tool, Sitebulb |
| Search engine data | Google Search Console, Bing Webmaster Tools |
| Keyword and backlink research | Ahrefs, Semrush, Google Keyword Planner |
| Speed and rendering | PageSpeed Insights, Lighthouse, Chrome UX Report, WebPageTest, Chrome DevTools |
| Structured data | Google Rich Results Test, Schema Markup Validator |
| Analytics and reporting | Google Analytics 4, Google Tag Manager, Looker Studio |
| Rank tracking and page generation | AM Jarvis rank tracker and programmatic SEO module (our own SaaS) |
| Faster discovery | XML sitemaps, IndexNow for Bing and other participating search engines |
Why Choose 95 Solutions for SEO
- Senior-led from day one. Mustafa has 11+ years in digital marketing and a BS in Computer Science. He sets the strategy on your account and reviews the work, so you are not handed to a junior account manager after the sales call.
- We test on our own properties. We built and run Boiler Decoder, a UK boiler fault-code reference site, on a custom PHP and SQLite CMS with drip-feed publishing, IndexNow pings, JSON-LD schema and llms.txt. We also co-build AM Jarvis, a SaaS suite with a rank tracker and programmatic SEO tools. Ideas get tried on our sites before they reach yours.
- Operator experience, not only agency experience. Since 2016 Mustafa has been Head of Marketing for a Florida-based resort wear brand, where organic search has to earn its place next to paid channels in a real P&L. That shapes how we prioritize: revenue pages first, vanity keywords last.
- You own everything. Search Console, GA4, content, redirects and any code we write stay in your accounts. If we part ways, nothing needs to be handed back.
- Simple contracts. Contracts and invoices are in USD from our US LLC, the minimum term is three months, and our working hours overlap UK business hours and the full US business day.
SEO Agency, Consultant or In-House Hire?
There is no single right answer. The table below is how we would advise a friend, including the cases where hiring us is the wrong call.
| Option | Works best when | Trade-off |
|---|---|---|
| Consultant | You have in-house writers and developers who can execute, and you need direction and review. | Advice is only as good as your team's capacity to ship it. |
| Agency | You need strategy and execution (content, technical fixes, links) without building a team. | You depend on the agency's process, so ask who actually does the work. |
| In-house hire | Organic search is a core channel and there is enough work to fill a full-time role for years. | One person rarely covers technical, content and outreach equally well. |
Many of our clients sit between the first two options. If you only need SEO consulting services, Mustafa sets direction and reviews your team's work. If your staff are stretched, our team handles execution as well.
How Do You Choose the Right SEO Company?
Choose the company that can show you exactly who will do the work, what they will change in the first 90 days and how they will report it against revenue. Everything else on a sales call is secondary to those three answers.
- Ask who runs your account. Many agencies sell with a senior strategist and deliver with a junior. Ask to meet the person who will set your keyword map and review your pages.
- Ask for a sample change log and report. A good report lists the URLs changed, the links earned (with their URLs) and organic revenue or leads, not only a rankings chart.
- Check who owns the accounts. Search Console, GA4 and your content should live in your accounts, with the agency added as a user.
- Treat guarantees as a warning sign. Nobody controls Google's rankings. An SEO firm promising page one usually relies on cheap links or keywords nobody searches for.
- Read the contract term. SEO needs a few months to show direction, but a 12-month lock-in with no exit is a sign the agency expects you to want to leave.
Apply the same questions to us, or to any provider of professional SEO services. If you want to test our thinking first, a free marketing audit is a low-risk way to see how we work.
How Long SEO Takes and What Results Depend On
Technical fixes usually show up in Search Console within a few weeks, once Google recrawls the affected pages. New pages targeting lower-competition queries often start ranking within three to six months. Broad head terms, where large sites have held the top spots for years, can take twelve months or longer. We explain the reasoning in our guide on how long SEO takes.
What moves those timelines is mostly outside any agency's control: how much authority your domain already has, how strong the competing pages are and how quickly fixes get deployed. A store that can ship a template change in a week will see results sooner than one waiting a quarter for developer time. We do not promise rankings or page one positions, and you should be wary of anyone who does.
Deliverables From Our SEO Services Each Month
- A change log listing every page, template and setting we touched, with dates.
- Organic clicks, impressions and average position by page group from Search Console.
- Organic revenue or leads from GA4, so rankings are tied to money.
- Rank tracking for the keywords in your map, not a list padded with terms nobody buys from.
- Links earned, each with its URL and the page it points to.
- Next month's plan, agreed with you before work starts.
What success looks like with an SEO agency
In the first quarter, success is mostly about inputs you can verify: tracking that records organic revenue or leads correctly, indexing errors in Search Console trending down, the keyword map approved and the first batch of rewritten or new pages live. After that, we look at outputs by page group: more of your mapped pages earning impressions, more queries moving into the top 20 and then the top 10, and organic conversions rising against the baseline we recorded in month one. We set these checkpoints with you at the start, and we report against them even in months when the numbers are flat, because a flat month with a clear reason is more useful than a chart that hides it.
SEO also works better alongside other channels. Paid search data from our PPC services shows which queries convert before we invest months in ranking for them, and clean data from our analytics and tracking work means organic revenue is reported accurately. For online stores, our Shopify marketing and conversion rate optimization teams make sure the traffic we earn actually buys.
How Our SEO Services Change by Business Model
The same five steps apply to every account, but where the hours go depends on how you make money. This is how we usually weight the work.
Online stores
Most of the effort goes into templates and catalog structure: which category and filter pages deserve to be indexed, how products link to categories, and how sold-out and seasonal items are handled. Content work centers on category copy and buying guides rather than a blog calendar, and success is measured as organic revenue by category in GA4.
Local and multi-location service businesses
Google Business Profile, reviews and location or service-area pages carry more weight than long-form content. Calls, form fills and direction requests are tracked per location, so you can see which branches organic search is feeding and which need attention.
B2B, SaaS and professional services
Buyers research for weeks, so the site needs pages for each stage: problem-aware guides, comparison and alternatives pages, and service or feature pages built for sales conversations. We track demo requests and qualified leads, not only form submissions, and we connect with your CRM where possible so organic leads can be followed to closed deals.
New sites and new markets
With little authority and no history in Search Console, the first job is choosing battles you can win. Our niche research and keyword difficulty checks point you at topics where a newer site can rank within months, while broader terms are planned for later.
Costly Mistakes Our SEO Services Fix First
Before we write a single new page, we look for problems that quietly cancel out SEO work. These come up in a large share of the sites we audit:
- Two or more pages chasing the same keyword. Google picks one, often the weaker page, and the rankings swap back and forth. One URL per intent fixes it.
- A redesign launched without redirects. Old URLs with backlinks return 404 errors and the authority they carried is lost.
- Staging settings shipped to the live site. A sitewide noindex tag or a robots.txt disallow left over from development removes pages from search within weeks.
- Content written for keywords nobody buys from. Traffic grows, leads do not. We map keywords to commercial pages first.
- Tracking that counts the wrong thing. GA4 recording page views as conversions, or missing ecommerce events, makes every SEO report unreliable.
- Cheap link packages. Links from networks built to sell links can be ignored by Google or trigger a manual action, and cleaning them up costs more than they did.
SEO Services for AI Search Answers
Buyers now get answers from Google AI Overviews, ChatGPT and Perplexity as well as the classic blue links. The foundations are the same: pages search engines can crawl and render, clear facts about your business, structured data that matches what is on the page, and content that answers questions directly enough to be quoted. We build that into every account, and our AI search optimization service goes further for brands that want to track and grow how often AI tools cite them.
Who Our SEO Services Are For
A good fit
- Ecommerce brands on Shopify, WooCommerce or another platform that want organic search to carry more of their revenue.
- Service businesses in the US, UK, Canada, Australia or the UAE that rely on inbound leads.
- Owners looking for small business SEO services that start with the few pages that bring in leads, not a 50-page content plan.
- Marketing managers who want SEO marketing services with a senior partner setting direction and a team to execute.
- Agencies that want SEO delivered under their own brand.
- Businesses planning a redesign or replatform that need rankings protected through the move.
Probably not a fit
- You need results within 30 days. Paid search is the better tool for that.
- You want a guaranteed number of first-page keywords.
- You cannot give us access to Search Console, analytics or someone who can deploy changes.
- You are shopping for the lowest price per blog post or per link.
SEO Services Pricing
Ongoing SEO services are billed as a monthly retainer with a three-month minimum term, sized by how much content, technical work and outreach your site needs. Audits and migrations are fixed-price projects. The main cost drivers are the number of pages and templates in scope, how many new or rewritten pages we deliver each month, whether link building and digital PR are included, how many countries or languages you target, and whether our team implements technical fixes or writes tickets for your developers. You can compare plans in detail on our SEO packages page, or read what drives the cost of SEO.
Starter
$900 /month
Billed monthly
- Up to 15 target keywords
- Technical SEO audit in month one
- On-page optimization of up to 8 pages a month
- 2 SEO articles a month (1,200+ words)
- 2 white-hat outreach links a month
- Monthly report and 30-minute call
- Minimum term
- 3 months, then month to month
Growth
$1,750 /month
Billed monthly
- Up to 35 target keywords
- Everything in Starter
- On-page optimization of up to 15 pages a month
- 4 SEO articles a month
- 4 white-hat outreach links a month
- Google Business Profile management
- Bi-weekly calls and a live dashboard
- Minimum term
- 3 months, then month to month
Scale
$3,200 /month
Billed monthly
- Up to 75 target keywords
- Everything in Growth
- On-page optimization of up to 30 pages a month
- 8 SEO articles a month, including 1 pillar page
- 8 outreach links a month plus 1 digital PR asset a quarter
- Weekly calls and a shared Slack channel
- Minimum term
- 3 months, then month to month
All prices in USD. Need something different? Ask for a custom quote.
If none of the plans match your site, tell us what you need and we will send a custom quote.
Your next step. Request a free SEO and marketing audit or a quote. We reply within one business day, book a short SEO consultation call to understand your site, market and goals, and then send a written scope that lists what the first 90 days include and which plan we recommend. The audit findings are yours to keep whether or not you hire us.