Analytics Agency for Tracking You Can Trust and Act On

95 Solutions is an analytics agency for ecommerce brands, SaaS companies and lead generation businesses whose reports no longer match the bank account. Shopify shows one revenue figure, GA4 shows another, Meta claims a third, and nobody on the team is sure which one to budget from. We fix what sits underneath those reports: the data layer, the tags, the consent setup, the conversion events and the server-side connections that feed the ad platforms.

Most tracking problems are not mysterious. A purchase tag fires twice on the thank-you page, a consent banner blocks everything instead of sending cookieless pings, the checkout moved to Shopify Checkout Extensibility and the old scripts stopped firing, or a developer renamed a form and the lead event went silent three months ago. Our job is to find those faults, fix them, document the build, and catch the next break before it costs a month of bad optimization.

What Our Analytics Agency Services Include

Analytics work splits into a few distinct jobs. Some clients need one of them, most need several in sequence. Each has its own page with the detail.

How We Deliver Analytics and Tracking Work

1. Tracking audit. We get read access to GA4, Tag Manager, your ad accounts and your store or CMS, then test every important event on a live session. You get a written list of what fires, what is missing, what is duplicated and what disagrees with your backend, ranked by how much it distorts decisions.
2. Measurement plan. We agree on the events, parameters and key events that describe your business, and which platform gets which signal. It is a short document your developers and future hires use as the reference.
3. Build and implement. We rebuild or clean up the GTM container, write the data layer spec, configure GA4, set up consent, and add server-side tracking where it earns its cost. On Shopify we work through Customer Events and custom pixels. On WordPress, WooCommerce and custom builds we work with your developers or ship the code ourselves.
4. QA and reconciliation. We test in GTM preview, Tag Assistant, GA4 DebugView and Meta Test Events, then compare two to four weeks of tracked orders or leads against your backend. Tracking is only finished when the gap is explained, not when the tags fire.
5. Reporting. We build a Looker Studio dashboard, or tidy the one you have, around the metrics your team uses to make budget and site decisions. Each chart has a stated data source, so nobody has to guess where a number came from.
6. Monitor and maintain. On a retainer we watch for silent breaks: a theme update that removes the data layer, an app that injects a second purchase tag, a consent change that drops event volume. We fix them and log the dates.

Analytics Agency Deliverables and What Success Looks Like

Analytics work is easy to call finished too early. These are the outputs you should hold us, or any analytics agency, to at the end of a setup project.

Success is not a perfect match between GA4 and your store, because that is not possible with consent and ad blockers in play. Success is a stable, documented gap, one agreed source for each decision, ad platforms receiving every conversion they are allowed to see, and a setup that someone on your team can read and maintain.

Analytics Agency, Freelance Consultant or In-House Analyst?

There are three common ways to get analytics done. Each fits a different stage, and the honest answer is often a mix.

A common pattern with our clients: we do the audit and rebuild, document it, then either keep a light monitoring retainer or train an in-house marketer to run it day to day. If you already have an analyst, we can act as the implementation team that turns their requests into working tags.

Analytics and Tag Management Tools We Use

Analytics Data Problems We Fix Most Often

These come up in almost every audit. None needs exotic tooling, but each one quietly pushes ad platforms and teams toward the wrong decisions.

Duplicate or missing purchases

A purchase event that fires on every reload of the order status page, or from both a platform app and a hand-coded tag, inflates revenue. A purchase that never fires when customers pay through PayPal, Shop Pay or Klarna does the opposite. We send a consistent transaction ID with every purchase so GA4 can drop duplicates, and we remove the second source rather than hoping it cancels out.

Payment gateways stealing credit

When a customer leaves your site to authorize a payment and comes back, GA4 can record the gateway as a new traffic source. We add payment domains to the unwanted referrals list and check cross-domain settings, so the purchase keeps its original campaign.

Consent that switches off measurement entirely

Consent Mode v2 has been required for EEA traffic sent to Google's advertising products since March 2024. Many banners were bolted on in a hurry and now block tags outright, or set defaults once the page has already fired. We set consent defaults before any tag loads, pass the ad_user_data and ad_personalization signals, and apply rules by region so US traffic is not treated like EEA traffic by accident.

Every platform claiming the same sale

Meta defaults to a 7-day click and 1-day view attribution setting, GA4 uses its own model, and Google Ads counts its own clicks. Adding up platform-reported revenue will always exceed real revenue. We document why they differ and agree one source per decision, usually your backend for revenue and GA4 or a blended cost per acquisition for channel comparison.

Leads with no quality signal

A form submit tells Google Ads that someone typed an email address. It does not say whether they bought. For lead generation and B2B clients we connect CRM stages back to the ad platforms through offline conversion imports, so bidding learns from qualified pipeline instead of form spam.

Marketing Analytics Agency Use Cases by Business Model

The same tools serve very different questions depending on how you make money. The measurement plan changes accordingly.

Ecommerce and DTC brands

The questions are about contribution: which campaigns bring first orders versus repeat buyers, which collections convert from paid social, and whether a discount code lifted sales or only moved them. We focus on a clean purchase event with item data, new versus returning customer flags, refunds, and the same order ID reaching GA4, Meta and Google Ads.

B2B and SaaS

Here the conversion that matters happens weeks after the click, inside a CRM such as HubSpot or Salesforce. We track trial starts, demo bookings and activation events on the site, store click IDs with the lead, then send qualified stages back to Google Ads and LinkedIn so bidding learns from pipeline, not form fills.

Lead generation and local services

Calls, form submits, booking widgets and chat all count, and they often come from third-party tools that sit in iframes. We track each one separately, filter spam submissions where possible, and tag calls by source so you know which campaigns produce booked jobs.

Content sites and publishers

Revenue comes from page views, ad impressions and affiliate clicks. We track scroll depth, outbound affiliate clicks and content groups, and pair GA4 with Search Console so you can see which topics bring search traffic that stays. We run a content site of our own with cookie-free analytics and Search Console keyword reporting, so we know which publisher reports get read and which get ignored.

Analytics Agency vs Agency Analytics Software

Many people searching for an analytics agency are actually looking for agency analytics software, the reporting tools marketing agencies use to send dashboards to their clients. AgencyAnalytics is the best known, and teams comparing agency analytics alternatives usually also look at Looker Studio, DashThis, Whatagraph and Swydo. These tools are reporting layers: they connect to GA4, Google Ads, Meta and other sources and present the numbers those sources already hold.

None of them fixes the numbers underneath. If the purchase tag double fires or consent blocks GA4, a reporting tool shows the same wrong figure in a nicer chart. That is the gap a hands-on analytics agency fills. If your tracking is already sound and you only need white-label reports, a subscription tool may be all you need. If you are unsure whether the data is right, fix the tracking first and choose the reporting tool afterward. We build most client reporting in Looker Studio because it is free, connects natively to Google products and stays in your account.

Why Choose 95 Solutions as Your Google Analytics Agency

• Senior-led from the first call. Mustafa has worked in digital marketing for more than 11 years and leads the strategy on every account. The person who scopes your tracking reviews the build.
• We read these reports as buyers. Mustafa has been Head of Marketing for a Florida-based resort wear brand since 2016, and for a second fashion brand since 2024. He makes budget calls from GA4, Meta and Shopify data every week, so he knows which inconsistencies matter and which are noise.
• We run our own properties. We built and operate Boiler Decoder on our own PHP CMS with cookie-free analytics and Search Console keyword reporting, and we co-build AM Jarvis, a SaaS suite for Shopify and WooCommerce stores. Tracking ideas get tested on sites where the bill is ours.
• You own everything. The GA4 property, the GTM containers, the Cloud project, the Looker Studio reports and the ad accounts stay in your organization. We work as users you can remove at any time, and we hand over documentation with the build.
• Hours and contracts that fit. Our working hours overlap UK business hours and the full US business day. Contracts and invoices come from our US LLC in USD, pricing is published, and retainers have a short minimum term.

Who Our Analytics Agency Work Is For

Our analytics services work best when there is a real decision waiting on the data. If nobody will act on a cleaner number, the money is better spent elsewhere.

A good fit

• Shopify, WooCommerce and custom ecommerce stores spending on Google, Meta or TikTok, where platform ROAS and store revenue no longer line up.
• SaaS and B2B companies that need trial, demo and pipeline stages tracked from ad click to closed deal.
• Teams that moved to GA4 in a hurry and have not trusted it since.
• Brands selling into the EEA or the UK that need consent handled properly without losing measurement elsewhere.
• In-house marketers who want an expert second opinion and a documented setup they can maintain themselves.

Probably not a fit

• Brand-new sites with little traffic, where a basic GA4 install is enough for now.
• Anyone looking for a dashboard to make weak results look strong. We report what the data says.
• Projects that need a data analytics agency building warehouse pipelines and machine learning models. We handle marketing measurement, not enterprise data engineering.

How Marketing Analytics Connects to Your Other Channels

We work as a marketing analytics agency, not a standalone data team, because tracking is the input for almost everything else we do. Our PPC management services depend on accurate conversion signals, because smart bidding optimizes toward whatever you tell it counts. Conversion rate optimization needs clean funnel events to find where people drop off. Email and SMS programs need correct UTM tagging to get fair credit in GA4. For Shopify brands, analytics usually sits inside a wider Shopify marketing plan, and it rolls up into the broader digital marketing services we run.

Analytics Project Timelines and What Slows Them Down

A tracking audit usually takes one to two weeks. A GA4 and GTM rebuild on a typical store or lead generation site takes two to four weeks, and a server-side setup adds another two to three weeks. After launch, allow two to four weeks of data before judging reconciliation, because some gaps only show up across a full buying cycle.

Timelines depend mostly on access and on how the site is built. Fast access to the store admin, the CMP and a developer who can deploy data layer changes keeps things moving. Heavily customized checkouts, headless storefronts and several domains add testing time. Consent rates also set a ceiling: if many visitors decline cookies, GA4 will model some of the gap, but no honest setup will show every visitor.

How to Choose a Web Analytics Agency

Whichever web analytics agency or digital analytics agency you shortlist, a few questions separate people who implement from people who only build reports.

• How do you test? A good answer names tools such as GTM preview, DebugView and Meta Test Events, and ends with a comparison against your backend orders or CRM, not "the tags fire".
• Whose accounts does the work live in? Properties, containers and Cloud projects should sit in your organization from day one.
• What can you not track? Anyone promising to capture visitors who declined consent, or a perfect match with Shopify, is telling you what you want to hear.
• Who does the build? Check whether the person on the sales call reviews the work.

Freelance web analytics consulting can suit a one-off GA4 audit. An agency makes more sense when tracking touches ad platforms, consent, developers and dashboards at once, and someone needs to watch it every month.

Analytics Agency Pricing

We price analytics two ways. One-off setup work (a tracking audit, a GA4 and GTM build, server-side tracking or a Looker Studio dashboard) is a fixed price agreed before we start. Ongoing monitoring, analysis and reporting runs as a monthly retainer with a three-month minimum term, after which it continues month to month. The monthly plans are below.

What moves the cost is the number of moving parts, not the size of your traffic. A single Shopify store with GA4, Meta and Google Ads is a smaller job than a store with two domains, a subscription app, a headless front end and five ad platforms. CRM integrations and offline conversion imports add work, as do custom checkouts and several languages or currencies. On retainers, the main driver is how much analysis you want each month, from a health check and short report to regular deep work on campaigns, funnels and tests.

If your setup spans several domains, a headless build or a CRM integration, contact us for a custom quote and we will scope it after a short look at your accounts. Questions about access, ownership and contracts are answered in our agency FAQ.

Next Step: A Free Look at Your Analytics Setup

The fastest way to know whether you need an analytics agency is to have someone test your tracking. Request a free tracking audit and we will review GA4, Tag Manager and your main ad platform conversions, then send a recorded walkthrough of the biggest issues and how to fix them. If you would rather talk first, call or WhatsApp us. We reply within one business day, book a short call to understand your stack, and send a written scope with a fixed price or a monthly plan. You can act on the findings with us, with your own developer or with anyone else.