A social media marketing agency should do more than keep your feed busy. It should decide which platforms deserve your time, make content people actually stop for, answer the comments and DMs that turn into orders, and show you what all of that did for traffic, leads and sales. That is the work we do at 95 Solutions for ecommerce brands, B2B companies and service businesses in the US, UK, Canada, Australia and the UAE.
Most brands that come to us have the same problem. Posting happens, but nobody can say whether it works. Content gets made the night before, every platform receives the same square image, and reporting stops at follower counts. Our social media marketing services replace that with a written social strategy, a monthly content plan you approve in advance, native content for each platform, and reporting tied to UTM-tagged traffic in GA4.
Social sits inside our wider digital marketing services, so the same team can connect what happens on Instagram or TikTok to your paid campaigns, your email flows and your website.
What Does a Social Media Marketing Agency Do?
A social media marketing agency plans, creates, publishes and measures content on social platforms on behalf of a business, so the brand shows up consistently without the owner doing it all in-house. In practice that covers five jobs: choosing the platforms and the strategy, producing posts and short videos, publishing on a schedule, replying to comments and DMs, and reporting what the activity did for traffic, leads and sales.
Some agencies also run paid social, influencer programs or full video production. The useful question is not how many services an agency lists, but who does the strategic thinking and how results are measured. With us, social media marketing management sits with a senior marketer, and every report connects to GA4, not just to likes.
Social Media Marketing Agency Services We Offer
We run organic social as a set of connected services. Most clients start with two platforms and add a third once the first two are working. Each service below has its own page with the platform-specific detail.
- Social media management: the day-to-day running of your channels, from the monthly calendar and post design to scheduling, comment and DM replies and a monthly report.
- Instagram marketing: Reels, carousels, Stories, collab posts and Instagram Shopping product tags for brands where the product sells on looks.
- LinkedIn marketing: company page content plus ghostwritten posts for founders and executives, built to create conversations with buyers rather than vanity reach.
- TikTok marketing: native short-form video, hooks and scripts, sound selection from the Commercial Music Library, creator partnerships and TikTok Shop support.
- Pinterest marketing: keyword-led Pins, board structure and product catalogs for search-driven traffic that keeps arriving months after a Pin goes live.
- Facebook marketing agency services: Page content, Reels, Groups and Facebook ads planned on one calendar, with Meta Business Suite set up so you own every asset.
- Community management services: daily comment and DM replies, saved reply libraries, spam filters and same-day escalation rules for complaints and order issues.
- Influencer marketing agency work: vetting creators, writing briefs, agreeing usage rights and disclosure, and passing the best-performing creator posts to your paid team as ad creative.
- Social strategy and channel audits: a review of your current accounts, competitors and audience, ending in a 90-day plan that names the platforms, content pillars, cadence and success measures.
Most brands start with a strategy, two platforms and community management on both, then add creators or a third platform once the core accounts have a working rhythm.
Organic Social and Paid Social: How They Work Together
Organic social and paid social are different jobs, and a paid social media agency that only buys reach misses half the picture. Organic content builds proof, answers objections, keeps existing customers engaged and tells you which ideas people respond to. Paid social buys reach for the ideas that already work. Treating them as one budget line usually means organic gets starved and paid runs on untested creative.
We keep them separate but connected. Posts that earn unusually high saves, shares or watch time on organic get flagged each month as candidates for ads. On TikTok that can mean running the original post as a Spark Ad; on Instagram and Facebook it can mean a partnership ad with a creator's handle on it. Our Meta Ads management, TikTok Ads and LinkedIn Ads teams work from the same content calendar, and our performance marketing service plans budget across both.
How We Deliver Social Media Marketing Services
- Audit and discovery (weeks 1 to 2). We review the last 90 days of native analytics on each account, social traffic and conversions in GA4, your top competitors' content, and your customer reviews and support tickets for the language buyers use. You get a written audit covering what is working, what is not, and where the gaps are, usually within the first two weeks.
- Strategy and channel plan (weeks 2 to 3). We pick the two or three platforms where your buyers actually spend time, then define content pillars, posting cadence, tone of voice, visual rules and the metrics each platform will be judged on. The plan also lists what we will not do, such as chasing trends that do not fit your brand. You approve it before production starts.
- Monthly calendar and production (weeks 3 to 4, then every month). Each month's calendar lands in a shared workspace ahead of the month, with captions, visuals, video scripts and shot lists. We design in Canva and Figma and edit video in CapCut and Premiere Pro. You give feedback in one consolidated round, which keeps approvals from dragging into the publishing week.
- Publishing and community management (from week 5, every business day). Approved posts are scheduled natively or through tools such as Meta Business Suite and Later. We reply to comments and DMs during business hours that overlap the US and UK, hide spam, and route order problems, complaints and press requests to the right person on your team using escalation rules we agree up front.
- Reporting and iteration (monthly, with a quarterly review). Every month you get a report covering reach, saves, shares, profile visits, link clicks, UTM-tracked sessions and conversions in GA4. It ends with the three or four changes we will make next month, so the report drives decisions rather than sitting in an inbox. At the end of each quarter we revisit the platform mix and content pillars against the plan.
Social Media Marketing Agency Deliverables and How Success Is Judged
These are the outputs we commit to and the signals we use to judge them. We do not promise follower counts or sales figures, but every output below is something you can check.
| Deliverable | When you get it | What good looks like |
|---|---|---|
| Written audit and 90-day social plan | End of week 3 | Platforms, pillars, cadence and target metrics agreed in writing and signed off by you |
| Monthly content calendar | Before the month starts | Every post drafted, designed and approved with one round of feedback, no last-minute gaps |
| Brand templates and voice guide | Month one | New posts look and sound consistent, whoever on our team or yours makes them |
| Community management log | Monthly | Comments and DMs answered on business days, escalations sent the same day, nothing left unread |
| UTM-tagged links and GA4 social report | Monthly | Social sessions, leads and purchases visible in GA4 instead of hiding in direct traffic |
| Ad candidate shortlist | Monthly | Organic posts with above-average saves, shares or watch time passed to your paid team with notes |
Over the first three months, success usually shows up first in leading signals: more saves, shares, profile visits and link clicks per post. Traffic and conversions from social tend to follow, so we report both.
Social Media Scheduling, Design and Analytics Tools
| Category | Tools |
|---|---|
| Planning and approvals | Notion, Google Sheets, Google Drive, Slack |
| Scheduling and publishing | Meta Business Suite, Later, Buffer, Tailwind for Pinterest, LinkedIn and TikTok native schedulers |
| Design and video | Canva, Figma, Adobe Photoshop, Adobe Premiere Pro, CapCut |
| Research and trends | TikTok Creative Center, Pinterest Trends, Meta Ad Library, Google Trends |
| Inbox and listening | Meta Business Suite inbox, Sprout Social or Hootsuite when your team already uses them |
| Measurement | GA4, UTM parameters, Looker Studio, Instagram Insights, LinkedIn Page analytics, TikTok analytics, Pinterest Analytics |
In-House Social Hire, Freelancer or Social Media Marketing Agency?
There are three common ways to staff social. The right choice depends on how many skills you need covered and who will set the strategy.
| In-house social media manager | Freelancer | Social media marketing agency | |
|---|---|---|---|
| Best for | Brands posting daily on several platforms with lots of in-office content to capture | One platform, a clear plan already in place, simple design needs | Brands that need strategy, design, video, community and reporting covered together |
| Skills covered | Usually one person's strengths, often writing or design, rarely both plus analytics | One specialty, such as design or copy | Strategy, design, editing, copy, community and measurement from one team |
| Cover for holidays and sick days | Gaps unless you hire a second person | Gaps | Covered by the team |
| Ramp-up time | Hiring and onboarding can take months | Quick to start | About three weeks from kickoff to the first scheduled month |
| Main risk | Knowledge leaves when the person does | Availability and depth | Less time on site, so you must supply raw material and access |
Many of our clients use a mix: an in-house person who captures content and knows the brand, with us setting strategy, editing, publishing and reporting, so brand knowledge stays inside your business.
Why Choose 95 Solutions as Your Social Media Marketing Agency
- A senior marketer sets the strategy. Mustafa, our founder, has 11+ years in digital marketing and leads strategy on every account. Your plan is not handed to a junior coordinator after the sales call.
- Real fashion and ecommerce experience. Mustafa has been Head of Marketing for a Florida-based resort wear brand since January 2016 and contract Head of Marketing for a second fashion brand since July 2024. Seasonal drops, product launches and visual storytelling are daily work, not case study theory.
- Measured like a performance channel. We tag every link, check that social sessions land in GA4 correctly and read organic social alongside your other channels. Our analytics and tracking team fixes the measurement if it is broken.
- You own everything. Accounts stay in your name. We work through partner access in your Meta business portfolio, LinkedIn page admin roles, TikTok Business Center and Pinterest business access. Raw files, templates and brand kits live in your drive.
- Clear commercial terms. Contracts and invoices come from a US LLC in USD, our hours cover the full US business day and UK business hours, and the minimum term is three months, not twelve.
Who Hires Our Social Media Marketing Agency
We work as a social media marketing agency for small business owners who have outgrown doing it themselves, as a B2B social media marketing agency for SaaS and service companies, and as the social team for ecommerce brands. Working with a social media agency pays off when there is a clear audience, a product or service people talk about, and someone on your side who can answer questions and supply raw material.
A good fit
- Ecommerce and Shopify brands with product photography, or a willingness to shoot it, that want social to feed traffic and sales.
- B2B and SaaS companies where a founder or executive will give 30 minutes a month for interviews that become LinkedIn content.
- Brands already running paid social that need a steady supply of tested organic creative.
- In-house marketers who own strategy but need a team to produce, publish and report.
- Service businesses in the US, UK, Canada, Australia or the UAE with a defined local or niche audience.
Probably not a fit
- Anyone who wants bought followers, engagement pods or follow-unfollow tactics. We do not do them.
- Brands expecting organic social alone to produce significant sales in the first month.
- Teams that cannot give us product access, approvals or subject matter input on a regular schedule.
- Accounts that need round-the-clock moderation, for example during a live crisis. We cover business hours.
- Companies that want to be active on six platforms with the budget for one.
How Social Media Marketing Agency Services Change by Industry
The same five jobs (strategy, content, publishing, community and reporting) look very different depending on what you sell. These are the patterns we plan around most often.
Ecommerce, fashion and beauty
Instagram, TikTok and Pinterest usually lead. Content centers on products in use, styling, fit and real customers, and the calendar follows drops, restocks and seasonal sales. Product tags, catalog health and fast DM replies about sizing and shipping matter as much as the posts. Our fashion marketing page covers this in more detail.
B2B, SaaS and professional services
LinkedIn leads, usually through a founder or senior specialist rather than the company page alone. Content is built from interviews about customer problems, decisions and opinions. Success is measured by profile visits from target accounts, inbound conversations and demo requests where the buyer mentions social, not likes.
Local and service businesses
Facebook and Instagram usually carry most of the weight, with reviews, before-and-after posts, team introductions and local events as the main content. Fast replies to booking and quote questions decide whether social produces jobs, so community management often matters more than posting volume here.
Social Media Marketing Mistakes We Fix in Audits
Most accounts that come to our social media marketing agency for an audit have a few of the same problems, and fixing them is often worth more than posting more often.
- Identical posts everywhere. A square image with the same caption on every platform ignores how each feed works. Reels that carry a TikTok watermark are a common example: Instagram has publicly said it recommends content with other apps' watermarks less.
- Untagged links. Bio links and Story links without UTM parameters show up in GA4 as referral or direct traffic, so social never gets credit for the sales it starts.
- Unanswered DMs. Buyers ask about sizing, shipping and pricing in DMs. Leaving them for days loses orders that were already half made.
- Follower count as the goal. Followers are a lagging number. Saves, shares, profile visits and link clicks tell you far sooner whether content is working.
- No visual system. Without templates and brand rules, every designer invents a new look. If your brand identity itself needs work, our branding team can set it up first.
What Drives Results From Organic Social
We cannot promise a follower number or a sales figure from organic social, and you should be wary of any social media marketing agency that does. What we can tell you is what moves the outcome. The offer and the product matter most: content amplifies what people already want. Raw material matters next, because access to products, people and behind-the-scenes moments produces better content than stock imagery ever will.
Consistency matters too. The first month is set-up and baseline, months two and three are where we learn which formats and topics earn saves and shares, and the compounding usually comes after that. Finally, the website has to convert the traffic social sends. If product pages or landing pages leak visitors, our conversion rate optimization service is often the better first investment.
Social also works harder when it is connected to other channels. Long-form articles from our content marketing team become carousels and short videos, social content feeds your email marketing, and search demand research from our SEO services tells us which questions your audience is already asking.
Social Media Marketing Pricing
As a social media marketing agency, we bill organic social as a monthly retainer. Plans scale with the number of platforms, the volume of posts and videos, how much of the video we edit versus how much you supply finished, whether we coordinate creators, and how much community management you need. A brand with heavy DM volume or several product launches a month needs more hours than one with steady, evergreen content. The minimum term is three months, which is the shortest period in which organic social can show a real trend. Ad spend and paid social management are billed separately. Contract terms and account ownership are covered in our agency FAQ.
Social Starter
$550 /month
Billed monthly
- 2 platforms
- 12 designed posts a month
- Captions, hashtags and scheduling
- Comment and DM replies on weekdays
- Monthly report
- Minimum term
- 3 months, then month to month
- Setup
- $250 profile audit and content pillars
Social Growth
$950 /month
Billed monthly
- 3 platforms
- 20 posts a month, including 4 short videos edited from your footage
- Stories each week
- Daily community management
- Monthly strategy call
- Minimum term
- 3 months, then month to month
- Setup
- $250
Social Scale
$1,650 /month
Billed monthly
- 4 platforms
- 30 posts a month, including 8 short videos
- Influencer and creator outreach support
- Paid boost management (spend paid separately)
- Bi-weekly calls
- Minimum term
- 3 months, then month to month
- Setup
- $250
All prices in USD. Need something different? Ask for a custom quote.
If none of the plans matches your mix of platforms, tell us what you need and we will send a custom quote.
Next Step: A Free Review From Our Social Media Marketing Agency
The easiest way to judge whether we are the right social media marketing agency for you is to see how we think about your accounts. Request a free marketing audit and tell us which platforms matter most. We reply within one business day, set up a short call to understand your products, audience and goals, then send a written scope that names the platforms, the monthly output, the reporting and the plan that fits. There is no obligation, and if we think social is not the right channel for you yet, we will say so.