As a Shopify development agency, our Shopify development services are for brands that care about what happens after launch: how fast collection pages load, whether merchandisers can build a landing page without a developer, and whether ad platforms receive clean purchase data. Some clients come to us for a first Shopify store, others to rebuild a store that has collected years of apps and theme edits.
Our team is a Shopify agency that also markets Shopify stores through SEO, Google Ads, Meta Ads and email. That changes the build. Collection structure is planned around search demand, product templates are designed around what customers ask before buying, and tracking is part of the scope instead of an afterthought. Shopify is one of several platforms covered by our web development services, so we can also tell you honestly when another platform would suit you better.
Our Shopify Development Services
Our Shopify store development services run from a first store to a rebuild of a store that has grown messy, and each area below can be scoped on its own.
- New Shopify store development. Store setup, theme build, catalog structure, payments, shipping, taxes and Shopify Markets for selling across currencies and languages.
- Shopify design services. The Shopify web design agency part of the job: custom designs in Figma for the home page, collections, product pages and cart, built as flexible sections your team can rearrange.
- Shopify theme development. Custom Online Store 2.0 themes and extensions of existing themes, using JSON templates, sections and app blocks.
- Shopify app development. Private and custom apps for integrations, automations and admin features Shopify does not provide out of the box.
- Shopify migration. Moves from WooCommerce, Magento, BigCommerce, Wix and Squarespace with data, redirects and SEO protected.
- Shopify Plus development. Checkout extensions, Shopify Functions, B2B features and multi-store setups for larger brands.
- Shopify speed optimization. Removing app bloat, fixing render-blocking scripts and improving Core Web Vitals on live stores.
- Shopify maintenance and support. A monthly retainer for fixes, small features and keeping theme and apps in good health.
How Our Shopify Agency Builds a Store
- Scope and catalog planning (1 to 2 weeks). We map products, variants, collections, filters and the metafields each product type needs. This is where most future pain is avoided, because a catalog planned well makes filtering, SEO and feeds far easier.
- Design in Figma (1 to 3 weeks). Our Shopify designers draw the key templates for mobile first, since that is where most store traffic arrives, then desktop. You approve designs before any code is written.
- Theme development (2 to 4 weeks). We build on a solid Online Store 2.0 base, usually Shopify's Dawn or a well-maintained premium theme, and write custom sections for anything the design needs. Code lives in GitHub, connected to the store through Shopify's GitHub integration.
- Apps, data and tracking (1 to 2 weeks, alongside theme work). We install only the apps the store needs, import products with Matrixify or the Admin API, and set up GA4 and Google Tag Manager through Shopify's customer events, with Meta's pixel and Conversions API connected through Meta's official Shopify app.
- Launch and first weeks (launch week, then 2 to 4 weeks of monitoring). We test checkout, discounts, emails and taxes with real orders, launch, then watch analytics, Search Console and order flow closely while your team settles in.
An extended theme with a moderate catalog sits at the short end of each range. A fully custom design with apps and integrations sits at the long end.
Custom Shopify Development Services Beyond the Theme
Many stores do not need a new theme at all. They need custom Shopify development services that make the existing store do something it cannot do out of the box. This is the work we are asked for most often:
- Metafield and metaobject templates. Ingredient lists, size charts, lookbooks and comparison tables stored once and reused across product pages, filters and feeds.
- Shopify Functions. Custom discount, shipping and payment rules, such as tiered bundle pricing or hiding a delivery method for oversized items. Functions delivered through a custom app, and most checkout UI extensions, need Shopify Plus.
- Private apps and integrations. Syncing orders and stock with an ERP, 3PL or accounting tool through the Admin GraphQL API and webhooks, with logging so failures are visible.
- Shopify Flow automations. Tagging high-value customers, alerting the team about low stock or holding risky orders for review without a paid app.
- Shopify customization services for existing themes. New sections, quick-view and filter changes, cart drawer upsells and B2B pricing displays added to a theme you already like.
When the requirement is a full app, our Shopify app development team scopes it as its own project.
Shopify Website Design Decisions We Get Right Early
Theme choice
A free Shopify theme extended with custom sections is often faster and cheaper to maintain than a heavy premium theme with dozens of unused features. A fully custom theme makes sense when the design is unusual or speed is a priority. We recommend one route in writing, with reasons.
Metafields and metaobjects
Size guides, ingredients, care instructions and comparison tables belong in structured fields, not pasted into descriptions. That lets the same data feed product pages, filters and Google Merchant Center.
Fewer apps
Every app adds scripts, a monthly fee and something that can break. We use native Shopify features first, pick apps that load through app blocks where possible, and document each one in the handover.
What Does a Shopify Partner Agency Do?
A Shopify partner agency designs, builds, extends or markets Shopify stores on behalf of merchants, usually working through a collaborator account on your store rather than your own login. Shopify runs a Partner Program for these firms, but the label covers very different businesses, so it helps to know which kind you are talking to.
- Design-led studios focus on brand and visual design, often on top of a premium theme. Strong on look and feel, lighter on catalog structure, integrations and tracking.
- Development shops write themes, apps and integrations. Strong on code, but may expect you to bring the design and the marketing plan.
- Full-service ecommerce agencies combine Shopify ecommerce development with SEO, paid media, email and CRO, so the build is planned around how the store will get traffic and sales.
As a Shopify development company, we sit in the third group: the build and the marketing are planned together by the same senior lead. If you only need extra hands on an existing team, hiring a dedicated Shopify developer may suit you better. If you are comparing agencies for a replatforming project, our notes on choosing a Shopify migration partner list the questions worth asking.
Shopify Development Tools and APIs We Use
| Category | Tools |
|---|---|
| Theme development | Liquid, Shopify CLI, Theme Check, GitHub integration |
| Design | Figma |
| Apps and integrations | Admin GraphQL API, Shopify Functions, Polaris, webhooks |
| Data and migration | Matrixify, CSV imports, Admin API |
| Tracking | GA4, Google Tag Manager, Shopify customer events, Meta Conversions API |
| Performance and SEO | Lighthouse, PageSpeed Insights, Google Search Console, Screaming Frog |
Shopify Development Deliverables and What a Healthy Launch Looks Like
Every store build ends with a handover pack: the approved Figma designs, the theme in your GitHub repository connected to the store, a list of installed apps with what each does and costs, the metafield and metaobject definitions, product import files, and a recorded walkthrough of the theme editor for your team.
We call a launch healthy when these checks pass:
- Test orders complete with every payment method, discount type, shipping zone and tax setting you use.
- GA4 and Meta purchase events fire once per order with the right value, and the totals line up with Shopify's own order report.
- Product, collection and home templates pass Core Web Vitals on mobile in PageSpeed Insights, or any failing script is named with a plan to fix it.
- Theme Check runs clean, and no leftover code from removed apps sits in the theme.
- Your team can build a landing page, edit menus and change a collection banner without a developer.
Shopify Development Company, Freelancer or In-House Hire?
| Option | Suits | Limits |
|---|---|---|
| Freelance Shopify developer | Small theme edits, a single section or a bug fix you can describe precisely. | Design, tracking and SEO usually sit outside the brief, and availability varies from week to week. |
| In-house Shopify developer | Brands shipping weekly changes, launches and promotions that justify a full-time role. | Hiring is slow, and one person rarely covers design, apps, tracking and Plus checkout work. |
| Shopify development company | New builds, rebuilds and migrations where design, code, data, tracking and launch must come together. | A higher project fee, so confirm who writes the code and that the store and theme stay in your accounts. |
Plenty of brands combine them: an agency builds the store, then a part-time or dedicated Shopify developer handles the steady flow of changes.
Shopify Store Build Mistakes Worth Avoiding
- Buying a heavy premium theme for one feature. A single section is usually cheaper to build than a theme full of code you will never use.
- Importing products before planning variants. Shopify's variant and option limits, and how filters read options, should shape the catalog before the first CSV is uploaded.
- Installing apps during the build "to try them". Trial apps often leave code behind after removal. We test apps on a development store first.
- Designing desktop first. Most store traffic arrives on phones, so product and cart templates are designed at phone width before anything else.
- Launching without tracking checks. A store that cannot report purchases cleanly to Google and Meta wastes the first weeks of ad spend.
Why Choose 95 Solutions as Your Shopify Development Agency
- Daily work with the Shopify API. We co-build AM Jarvis, a SaaS suite that imports, rewrites and bulk edits products in Shopify and WooCommerce stores. Our developers know the Admin API, its rate limits and its quirks from running software on it.
- Stores designed by people who sell. Mustafa has been Head of Marketing for a Florida-based resort wear brand since 2016, and leads strategy on every build. Store design decisions come from years of watching what shoppers do, not from a template gallery.
- Shopify experts on SEO and ads too. Our Shopify SEO and Shopify marketing teams review builds before launch, so the store is ready for traffic on day one.
- You own everything. The store, theme code, apps and all accounts sit in your name. Contracts are with our US LLC, in USD, and our hours overlap the full US business day and UK business hours.
Who Our Shopify Store Builds Suit
A good fit
- Brands launching on Shopify that want a custom design without a bloated theme.
- Stores that have outgrown their theme and need a clean rebuild with better speed and structure.
- Brands moving from another platform that need data and SEO protected.
- Teams that want one partner for the build and the marketing that follows.
Probably not a fit
- Stores that only need a theme installed and a logo uploaded. Shopify's own setup guides cover that well.
- Projects that need a finished store in a few days with no time for review.
- Brands that have ruled out Shopify. Our WooCommerce and BigCommerce teams can help instead.
Shopify Development Pricing
Shopify store development is priced as a fixed-price project. Cost is driven by the number of custom templates and sections, catalog size and variant complexity, the apps and integrations involved, whether you need Shopify Plus features such as checkout extensions, and how much data needs to move. Migrations have their own plan. You pay against milestones, and any added scope is agreed in writing first.
Shopify Launch
$2,400 one-time
One-time, 50% upfront
- Premium theme set up and styled to your brand
- Up to 50 products imported
- Up to 8 pages
- Payments, shipping and taxes configured
- GA4, Meta pixel and Google channel connected
- 2 revision rounds, 30 days support
- 3 to 4 weeks
Shopify Growth
$5,900 one-time
One-time, 50% upfront
- Custom-designed sections in Figma
- Up to 500 products with filters and search
- Klaviyo and review app setup
- Speed optimization pass
- On-page SEO for all templates
- 60 days support
- 5 to 7 weeks
Custom or Plus
From $12,000 project
One-time, milestone billing
- Custom theme built from Figma
- Shopify Plus checkout extensibility and B2B
- ERP, 3PL or CRM integrations
- Migration included
- 90 days support
- 8 to 12 weeks
Store Migration
From $2,900 project
One-time, 50% upfront
- Products, customers and order history moved
- All old URLs 301-redirected
- SEO titles, descriptions and content kept
- Theme set up and styled
- Up to 1,000 products
All prices in USD. Need something different? Ask for a custom quote.
For a store that needs something outside these plans, tell us about your Shopify project and we will send a custom quote. Ownership, onboarding and contract terms are covered in our agency FAQ.
Book Your Shopify Development Services Call
Already selling on Shopify? Start with a free SEO or tracking audit of your store, so the build plan is based on what your current theme does well and where it leaks. New to Shopify? Send us your catalog size, target launch date and a few stores you admire. Either way we reply within one business day, hold a short call, and send a written scope with a fixed price.