Ecommerce PPC Agency for Shopify and WooCommerce Stores

An ecommerce PPC agency has to think like a merchant, not just a media buyer. A store with a 70% gross margin on one line and 25% on another cannot use a single ROAS target, and a bestseller that is about to sell out should not be getting more budget. We manage paid ads for online stores with that product-level view: which items make money, which bring in new customers, and what the calendar looks like for the next 90 days.

This is the store-specific side of our PPC management services. It pulls together Google Shopping and feed management, search campaigns and Meta ads, and adds TikTok ads for products that sell through video discovery.

Our Ecommerce PPC Services

• Google Ads for ecommerce: Shopping and Performance Max for product searches, and Search campaigns for brand, category and high-intent product terms.
• Paid social for stores: Meta and TikTok prospecting with product and lifestyle creative, and catalog ads for people who viewed products.
• Feed and catalog management: one clean product catalog feeding Google, Microsoft and Meta, with custom labels for margin and stock.
• Store tracking: purchase events that match Shopify or WooCommerce orders, with values, deduplication and new customer flags.
• Promotion planning: sales, launches and holiday campaigns scheduled with budgets, creative and Merchant promotions prepared in advance.

Bidding on Margin, Not Just Revenue

Platform ROAS treats a sale of a low-margin item the same as a sale of a high-margin item. Two changes fix most of this.

Margin groups

We tag products in the feed by margin band using custom labels, then split campaigns or listing groups so each band gets its own ROAS target. A 70% margin product can be profitable at a far lower ROAS than a 25% margin product, and the bids should reflect that. Our ROAS calculator shows the break-even figure for any margin.

New customer focus

Google Ads offers a customer acquisition goal that can bid higher for new customers or target them only, and it needs a customer list or tag data to work. We set this up and report new customer revenue separately, because repeat buyers are cheaper to reach through email and SMS than through paid clicks.

For stores that can share cost of goods data, we go a step further and report profit on ad spend (POAS), which uses gross profit instead of revenue. It is the clearest single number for deciding whether to scale.

Shopify Google Ads and Tracking Specifics

As an ecommerce PPC agency working mostly with Shopify, we find that most of the stores we audit have at least one tracking problem, usually because apps and older code were added over the years without anyone removing the previous setup.

• Duplicate purchase tags. The Google and YouTube app, a GTM container and old theme code can all fire a purchase. We keep one clean source per platform and remove the rest.
• Checkout changes. Shopify has moved checkout tracking to Customer Events and app pixels, replacing the old additional scripts on the order status page. Setups that were never migrated either miss purchases or count them twice.
• Meta signal quality. The Facebook and Instagram app can send server events through the Conversions API. We check that browser and server events share an event_id so Meta deduplicates them.
• Variant-level feeds. Each size and color should reach Merchant Center as its own item with the right price and stock, so Shopify Google Ads campaigns can show the variant people searched for.

For store builds or theme fixes that tracking depends on, our Shopify development team handles the code side.

How Our Ecommerce PPC Management Works

1. Store and account audit (weeks 1 to 2). We compare ad platform purchases with store orders over the last 90 days, review the feed and Merchant Center, and pull product-level margin and sales data. This shows which products and channels are really carrying the account.
2. Tracking and feed repair (weeks 1 to 3). Purchase tracking, deduplication and new customer data are fixed first, and the feed gets margin and bestseller labels. This usually takes one to three weeks depending on how many apps are involved.
3. Channel plan and structure (weeks 3 to 4). We set the split between Shopping, Search and social, the ROAS target per margin group, and a promotional calendar for the next quarter. You approve the plan before we change live campaigns.
4. Launch and weekly management (from week 4). Campaigns are rebuilt or adjusted in stages. Each week we check product-level spend, stock-outs, disapprovals and creative performance, and move budget toward the products and channels with the best margin return.
5. Seasonal planning (6 to 8 weeks before each peak). Before a major sale period such as Black Friday and Cyber Monday, we prepare creative, promotions, audiences and budget ramps, and agree targets for the event and for the slower weeks after it.

Ecommerce PPC Management Deliverables and Success Measures

• Order reconciliation report: purchases reported by Google and Meta against Shopify or WooCommerce orders for the last 90 days, so everyone works from the same numbers.
• Margin and target sheet: break-even ROAS per margin band and the target we set for each, in a Google Sheet you keep.
• Labeled product feed: custom labels for margin, price band, bestseller status and season, shared across Google, Microsoft and Meta catalogs.
• Quarterly channel and promotion plan: budget split by channel, the promotional calendar and creative needs for the next 90 days.
• Store dashboard: Looker Studio with spend, revenue, new customer revenue, MER and, where you share costs, profit on ad spend.
• Weekly notes and monthly review: what changed, which products gained or lost budget, and what is next.

Success is measured on store numbers: new customer acquisition cost under the target set from your margin, MER holding as spend grows, and contribution margin after ad spend. We do not promise a ROAS figure, because product, price, stock and season matter as much as the ads. You will always see where the account stands against target and what we are changing.

Which Ecommerce PPC Channels Do What

When a Store Should Hire an Ecommerce PPC Agency

You probably need outside ecommerce PPC services when one or more of these is true:

• The founder is still running ads at night and product, ops and hiring are suffering for it.
• Platform ROAS looks fine, yet the bank balance and new customer numbers say otherwise.
• Spend has grown, but nobody has checked purchase tracking since the store last changed apps or checkout.
• Results have flattened and the same few ads and campaigns have run for months.
• You are entering a new market or launching a big range and need the plan built before the spend.

If none of these apply and your own numbers are healthy, a one-off audit may be all you need. If you have an in-house marketer who runs the accounts day to day, Mustafa can also work as your ecommerce PPC consultant, setting targets, reviewing structure and checking tracking each month while your team makes the changes.

Ecommerce PPC Mistakes That Hide Losses

Counting discount sales as growth

A sitewide sale lifts ROAS, but margin per order falls. We report contribution margin during promotions so a busy week is not mistaken for a profitable one.

Ignoring returns

Fashion and footwear stores can see a meaningful share of orders come back. Ad platforms count the original sale, so we adjust targets for your return rate by category.

Paying to reacquire existing customers

Without new customer reporting, a large share of paid revenue may come from people already on your email list. We separate the two and push repeat buyers toward email and SMS.

Spending on products about to sell out

Automated campaigns keep pushing a bestseller until the last unit is gone, then the budget drifts to weaker items. We tag low-stock products in the feed and lower their priority before they run out.

Copying last year's peak budgets

Click costs, stock and offers change every season. Peak budgets should come from this year's margin and inventory, with a plan for the cheaper weeks after the event.

Ecommerce PPC Tools and Feed Stack

Why Choose 95 Solutions as Your Ecommerce PPC Agency

• Retail operator experience. Mustafa has run marketing for a Florida-based resort wear brand since 2016 and for a second fashion brand since 2024, so seasonal stock, launches and markdowns are part of the plan from the start.
• Built for Shopify and WooCommerce. We co-build AM Jarvis, a SaaS suite for Shopify and WooCommerce stores, and work on store code as well as ads. Our Shopify marketing team covers the rest of the store's growth.
• Senior-led. Mustafa sets the plan and reviews product-level results himself.
• Your accounts, your data. Ad accounts, Merchant Center, catalogs and pixels stay yours. The minimum term is 3 months.

Stores Our Ecommerce PPC Agency Works With

A good fit

• Shopify and WooCommerce stores already selling through paid ads that want to scale profitably.
• Brands with seasonal ranges, frequent launches or several margin tiers.
• Stores whose platform ROAS looks healthy while overall profit does not. See our ecommerce marketing page for the full picture.

Probably not a fit

• Stores without product-market fit yet, where no ecommerce PPC agency can create demand for the product through ad management alone.
• Brands that will not share margin or order data, since margin-based bidding depends on it.

What to Check Before Hiring an Ecommerce PPC Company

Whether you are comparing agencies or a solo ecommerce PPC consultant, the same checks separate store-focused teams from general media buyers:

• Who manages the feed. Ecommerce PPC experts treat the product feed as part of the job. If feed work is "out of scope", Shopping results will stall.
• Tracking before ROAS. Ask how they will reconcile platform purchases with your store orders before they report a single return figure.
• Margin awareness. They should ask for your margins by product line in the first call, not after three months.
• Experience at your spend level. Running a small catalog on a modest budget is a different job from scaling a large one.
• Red flags. Guaranteed ROAS, ad accounts opened in the agency's name, and reports that show only platform numbers.

Ecommerce PPC Pricing

Ecommerce PPC is a monthly retainer with a flat fee set by ad spend band and a percentage of spend above the top band. Tracking rebuilds and large feed projects can be quoted at a fixed price. The minimum term is 3 months, then month to month.

The cost of ecommerce PPC management depends on monthly ad spend, catalog size and feed condition, the number of channels (Shopping, Search, Meta, TikTok), how many countries and currencies you sell in, and how much creative each month needs. A store with a tidy Shopify setup and one market sits at a different point from a multi-currency catalog with tracking spread across several apps.

Running several stores or markets? Contact us for a custom quote.

Next Step: A Free Ecommerce PPC Audit for Your Store

Request a free ecommerce PPC audit with your store URL and read access to Google Ads, Merchant Center and Meta, or just your rough spend if you prefer. We reply within one business day, book a short call about your margins, bestsellers and calendar, and then send a written scope: what the order data shows, what we would fix first and which plan fits. The findings are yours whether or not we work together.