Digital Marketing and Development Services for Growing Brands

95 Solutions provides digital marketing and development services for ecommerce brands, service businesses and software companies that want growth work and build work handled by one team. This page is the map: every service we offer, grouped the way we run it, with a short note on what each one is for so you can go straight to the page that matches your problem.

Most clients arrive with one problem, such as ads that stopped being profitable, a Shopify store with almost no organic traffic, or a website that needs rebuilding. The fix usually touches more than one discipline. Paid media depends on clean tracking, SEO depends on how the site is built, and a new site needs a launch plan for search and email. With marketers and developers in one team and Mustafa leading strategy on every account, those handoffs happen inside one conversation instead of between three vendors.

Our Digital Marketing and Development Services at a Glance

We group our work into three areas. Each has its own pillar page with the detail, and each is sold in the way that suits the work rather than one model forced onto everything.

Marketing Services: Search, Paid Media, Email and More

Our marketing work is organized around revenue and profit, not around keeping every channel busy. The digital marketing pillar explains the overall approach, and the pages below go deeper on each discipline, with their own process, tools and plans.

• Performance marketing: paid and organic channels run against one revenue target and one set of numbers, for brands that want a single plan instead of separate channel reports.
• SEO services: technical fixes, content and link acquisition for organic search, including ecommerce, Shopify, local and AI search work.
• PPC services: Google Ads, Shopping, Performance Max, Meta and other paid platforms, managed toward profit rather than clicks or platform-reported ROAS.
• Analytics and tracking: GA4, Google Tag Manager, server-side tracking and conversion setups, so every other channel is measured on data you can trust.
• Email marketing and automation: Klaviyo flows, campaigns, segmentation and SMS for brands that want more revenue from customers they already have.
• Social media marketing: organic content, scheduling and community management on the platforms your buyers actually use.
• Content marketing: research-led articles, buying guides and landing page copy that support search visibility and sales conversations.
• Conversion rate optimization: user research, testing and fixes to product pages, carts and checkouts so more of your existing traffic buys.
• Shopify marketing: a combined growth program for Shopify stores covering ads, SEO, email and on-site conversion under one plan.
• Fractional CMO: senior marketing leadership for a set number of days each month, for companies that are not ready for a full-time hire.
• Branding: logo, visual identity and brand guidelines for new businesses and brands that are repositioning.
• Reputation management: review generation, monitoring and response workflows that follow each platform's rules.

Development Services: Websites, Stores, Apps and Software

The development side builds and maintains the properties your marketing depends on, and the tools your team uses behind the scenes. The software development pillar covers how we scope, build, test and hand over projects.

• Web development: marketing sites and stores on Shopify, WordPress, WooCommerce and Webflow, plus redesigns and conversion-focused landing pages.
• Ecommerce development: store builds, platform migrations, integrations and custom features for online retailers, including B2B ordering.
• Web app development: dashboards, client portals and browser-based tools, with API integrations to the systems you already run.
• CMS development: custom and headless content management systems, including the lightweight PHP CMS this website runs on.
• SaaS development: subscription software from first version to ongoing releases, informed by building our own SaaS product.
• Mobile app development: iOS and Android apps, including cross-platform builds that share one codebase.
• Custom software development: CRMs, internal systems and operational tools for workflows that off-the-shelf software does not fit.
• AI automation: workflows, agents and chatbots that remove repetitive work, built on the AI providers you choose.

Dedicated Developers and Marketers for Your Team

Some teams do not need a project or an agency retainer. They need another experienced person for six months. Through staff augmentation, a developer or marketer joins your Slack, your standups and your task board, works hours that overlap yours, and takes direction from your lead. You pay a monthly rate per person, and the work and the code belong to you.

This model suits in-house teams with a backlog, agencies that need white label capacity, and founders who want to test a role before hiring full time. Strategy input from Mustafa is available but optional, because your own lead directs the day-to-day work.

How to Pick the Right Service to Start With

If you are not sure which service fits, start with the constraint that costs you the most right now. These are the patterns we see most often, and the service we usually recommend for each.

Your numbers do not agree

If Shopify reports one revenue figure, GA4 another and Meta a third, fix measurement before spending more. Bidding algorithms, budget decisions and reports all depend on it, which is why tracking is the first thing we check on almost every account. Start with analytics and tracking.

Ads spend money but margins are thin

Start with the structure, bidding and product feed of your Google Ads or Meta Ads account, then look at the landing pages that traffic hits. Before you speak to anyone, our free ROAS calculator shows your break-even ROAS and the most you can pay for a customer.

Organic traffic is flat

Flat organic traffic usually traces back to indexation problems, thin category pages or content that targets the wrong queries. An SEO audit separates the technical blockers from the content gaps, and tells you which to fix first.

The website is holding you back

Slow themes, plugins that fight each other and a checkout you cannot change are development problems, even when they show up as marketing problems. A redesign, rebuild or platform migration may cost less over a year than working around the limits.

You have an idea for software or an internal tool

Start with a discovery sprint. It turns the idea into written requirements, an architecture and a fixed quote, so you know what you are buying before you commit to a build.

You need capacity, not advice

If your strategy is clear and the bottleneck is hands, a dedicated developer or marketer is faster and cheaper than an agency retainer.

Still unsure? Ask for a free audit of your SEO, Google Ads, Meta Ads or tracking and we will tell you which area to fix first, even when the answer is something we do not sell.

How Marketing and Development Engagements Are Priced

We use four engagement models, and the one you get depends on the kind of work, not on how much we can bill. Current plans for every service are published on our pricing page, and general questions about contracts, ownership, payment and onboarding are answered in our agency FAQ.

• Monthly retainers cover ongoing marketing such as SEO, ads management, email and social. The minimum term is 3 months, then the retainer continues month to month with 30 days notice. Ads management is a flat monthly fee by ad spend band, with a percentage applied only to spend above a set level.
• Fixed-price projects cover websites, store builds, migrations, audits and tracking setups. Scope, price and milestones are agreed in writing before work starts, and payments are tied to those milestones.
• Discovery sprints come first on software, SaaS and complex builds. The sprint produces requirements, wireframes, an architecture plan and a fixed quote, and the sprint fee is credited to the build if you go ahead.
• Dedicated staff are billed monthly per person, with an hourly option for smaller or irregular needs.

Every engagement follows the same onboarding, reporting and handover process, which is described step by step in how we work.

How Marketing and Development Work Depend on Each Other

The reason to buy marketing and development from one team is not convenience. It is that the pieces depend on each other in specific, practical ways.

• Tracking feeds bidding. Google Ads Smart Bidding and Meta's delivery system optimize toward the conversion data you send them. If purchase events are duplicated or missing, the algorithms learn from the wrong signal. We fix tracking, including Enhanced Conversions and the Meta Conversions API, before we scale spend.
• Site structure decides SEO. Collection and category architecture, internal links, page speed and indexation are development decisions with search consequences. When the same team builds the site and plans the SEO, a redesign does not quietly wipe out the pages that were ranking.
• Email changes what you can pay for a customer. First-order economics on paid social often only work if the second order comes from email. Klaviyo flows built alongside ad campaigns raise the amount you can afford to spend on acquisition.
• Conversion work multiplies every channel. A checkout fix raises returns on paid, organic and email traffic at once, so we often schedule it before asking you for more budget.

Marketing and Development Platforms We Work In

Why Choose 95 Solutions for Marketing and Development

• Senior-led on every account. Mustafa has 11+ years in digital marketing and has been Head of Marketing for a Florida-based resort wear brand since 2016. He sets the strategy on every client account, so you are not handed to a junior after the sales call.
• We run our own properties. We built Boiler Decoder and UnderDeskWalker on our own CMS, run the StitchQuill digitizing service with its own order system, and co-build the AM Jarvis SaaS suite. New SEO and build techniques are tested on our sites before they reach yours.
• Marketing and code in one team. When a campaign needs a landing page, a tracking fix or a feed change, the people who can make it are already on the account.
• You own everything. Ad accounts, analytics properties, domains, code and content stay in your name. If you leave, nothing has to be rebuilt.
• Clear commercial terms. Contracts and invoices come in USD from our US LLC, prices are published, retainers have a 3 month minimum, and working hours overlap UK business hours and the full US business day.

Who Our Marketing and Development Services Suit

A good fit

• Ecommerce brands on Shopify or WooCommerce that sell to the US, UK, Canada, Australia or the UAE.
• Service businesses and B2B companies whose website and lead flow need to work harder.
• Founders building a SaaS product, internal tool or app who want a partner that also understands how it will be marketed.
• In-house marketing and tech teams that need senior capacity without a long hiring process.

Probably not a fit

• Businesses looking for guaranteed rankings or guaranteed ad returns. Nobody can honestly promise either.
• Projects that need the cheapest possible option regardless of quality.
• Anyone who wants the agency to own the ad accounts or the code.