Ecommerce SEO services are different from SEO for a brochure site because a store generates thousands of URLs on its own. Every filter, sort order, variant and pagination page can become an indexable URL, and most of them should not be. Our job is to make sure Google spends its time on the category and product pages that match what shoppers search for, and that those pages give a buyer enough information to choose and check out. That is the test we hold our SEO services for ecommerce to: more organic revenue from the pages you can actually sell from.
We work as an ecommerce SEO agency for brands on Shopify, WooCommerce, BigCommerce and custom platforms, as part of our wider SEO services. Much of what we know comes from running marketing inside a store. Mustafa has been Head of Marketing for a Florida-based resort wear brand since 2016, where seasonal launches, sell-outs and sale periods are weekly SEO problems, not theory.
What Our Ecommerce SEO Services Include
- Category architecture. We map keywords to categories and subcategories so each high-intent query, such as "linen dresses" or "women's resort wear", has one page built to rank for it.
- Faceted navigation control. We decide which filter combinations have enough search demand to deserve an indexable page, and keep the rest out of the index with canonicals, noindex or crawl rules.
- Product page optimization. Titles, descriptions written for buyers rather than copied from the manufacturer, image alt text, and variant handling that avoids duplicate URLs.
- Product structured data. Product, Offer and review markup that matches what is visible on the page, validated in Google's Rich Results Test.
- Stock and seasonality rules. Clear handling for out-of-stock, discontinued and seasonal products, so you keep the rankings you earned.
- Internal linking. Buying guides that link to the categories they support, related-category links, and breadcrumbs that reflect the real hierarchy.
- Links to category pages. Link building aimed at the categories that earn revenue, not only the homepage.
Selling on Shopify? Our Shopify SEO services cover that platform's specific quirks. On WordPress, see WooCommerce SEO.
How We Run Ecommerce SEO
- Crawl and index review (weeks 1 to 2). We compare the URLs your platform generates with the URLs Google has indexed, using a full crawl and the Search Console page indexing report. The gap usually shows where crawl is being wasted on filters, parameters or old products.
- Revenue-weighted keyword map (weeks 2 to 4). We pull keywords for every category and product type, then weight them by the margin and stock depth you share with us. A smaller keyword with a best-selling product behind it often beats a bigger term you cannot fulfill.
- Template fixes first (months 1 to 2). Most ecommerce gains come from templates, not individual pages. One change to the category template (heading structure, intro copy placement, pagination links) affects every category at once, so we fix templates before touching single pages.
- Category and product content (from month 2, ongoing). We write category introductions and buying-guide copy that answer the questions shoppers ask before they buy, and rewrite product descriptions for top sellers first. On large catalogs we use bulk editing with preview and undo, so every change can be checked and reversed.
- Measure by revenue (every month). We report organic revenue by category group in GA4 alongside clicks and rankings, so you can see which parts of the catalog SEO is paying for.
Ecommerce SEO Deliverables and What Success Looks Like
- Index control sheet. Every URL pattern your platform generates (filters, sorts, variants, pagination, search results) with the rule applied to it: index, canonicalize, noindex or block.
- Category keyword map. Each category and subcategory with its target query group, plus the new categories worth creating and the overlapping ones worth merging.
- Template tickets. Changes to category, product and search templates, written for your developer or made by us, with before and after screenshots.
- Content delivered. Category introductions, buying guides and rewritten best-seller descriptions, listed by URL and date published.
- Stock and redirect rules. A written policy for out-of-stock, discontinued and seasonal products, plus a redirect log for every URL that changes.
- Revenue report. Organic sessions, orders and revenue by category group in GA4, next to Search Console clicks and impressions.
Success in the first months looks like fewer junk URLs in the Google index, category pages gaining impressions for their mapped queries, and product rich results showing price and stock correctly. Over time it should show up as a larger share of revenue from organic search on the categories we work on. We do not promise rankings or revenue figures, because competition and your stock decide part of the outcome, but every report shows exactly what changed and where.
Common Ecommerce SEO Mistakes We Fix
| Problem | What we do about it |
|---|---|
| Thousands of filter URLs indexed | Keep a short list of demand-backed filter pages indexable, canonicalize or noindex the rest, and remove them from XML sitemaps. |
| Sold-out products deleted, leaving 404s | Keep the page live if stock is returning. If the product is discontinued, 301 redirect to the closest replacement or the parent category. |
| Seasonal pages created fresh each year | Keep one permanent URL, such as a Black Friday or summer collection page, and update it every season so it keeps its links and history. |
| Manufacturer descriptions reused by many retailers | Rewrite best sellers with fit, use and care details other stores do not have. |
| Category pages with a product grid and nothing else | Add a short intro above the grid and helpful copy below it, without pushing products down the page. |
| Review stars in schema that are not shown on the page | Mark up only ratings shoppers can see, to stay within Google's structured data guidelines. |
Deeper platform issues such as rendering, redirects and speed go through our technical SEO services. Our faceted navigation SEO guide covers filter handling in more detail, and the ecommerce SEO checklist is a useful self-check before you hire anyone.
SEO for Ecommerce Platforms: What Changes on Each One
The principles of SEO for ecommerce are the same on every platform. What changes is where the problems hide and how much control you have over URLs and templates.
| Platform | Typical issues | How we handle them |
|---|---|---|
| Shopify and Shopify Plus | Fixed URL prefixes, products reachable through collection paths, tag pages and app scripts. | Theme edits on a duplicate theme, robots.txt.liquid rules and collection-led keyword maps. Details on our Shopify SEO page. |
| WooCommerce | Attribute and layered navigation URLs, thin tag archives, plugin conflicts over canonicals and slow database queries. | One SEO plugin in charge of meta and canonicals, attribute archives indexed only where demand exists, and hosting and query checks. |
| BigCommerce | Configurable URL structures, where one settings change rewrites URLs across the catalog, and faceted search pages that can be crawled. | Pick one URL pattern before content work starts, map redirects for any change, and keep faceted search results out of the index. |
| Headless and custom builds | Content and links rendered only in the browser, missing sitemaps and error pages that return a 200 status. | Raw versus rendered HTML checks, server-side rendering for category and product templates, and status code fixes. |
Tools We Use for Ecommerce SEO
| Category | Tools |
|---|---|
| Crawling | Screaming Frog SEO Spider, Sitebulb |
| Search data | Google Search Console, Bing Webmaster Tools |
| Keyword and competitor research | Ahrefs, Semrush |
| Product data and feeds | Google Merchant Center, AM Jarvis Merchant Center scanner and bulk product editor |
| Structured data | Rich Results Test, Schema Markup Validator |
| Revenue reporting | GA4 ecommerce reports, Looker Studio |
Ecommerce SEO Consultant or a Full SEO Agency for Ecommerce?
An ecommerce SEO consultant makes sense when you already have a merchandiser who can write category copy and a developer who can change templates. You need someone to decide which categories and filters to target, set the rules for stock and redirects, and review the work before it ships. A full SEO agency for ecommerce makes sense when nobody on your team has time to do that work, or when the catalog is large enough that bulk edits, content and outreach all need to run every month.
We offer SEO services for ecommerce in both forms. Some stores use us for direction and quarterly reviews while their team executes. Others hand us the category copy, product updates and link building as well. The questions worth asking any provider are the same: who maps keywords to categories, who touches the templates, and how organic revenue is reported by category.
How an Ecommerce SEO Agency Drives Sales by Store Type
Catalogs behave differently, so the work that moves sales differs too. These are the patterns we plan around most often.
Fashion and apparel
Size and color variants, short product lifecycles and seasonal drops are the daily reality. We keep evergreen collection URLs (dresses, swimwear, linen) that carry rankings from season to season, and handle sell-outs so rankings survive restocks. This is the category Mustafa has worked in since 2016.
Home, furniture and large purchases
Shoppers compare for weeks and search for dimensions, materials and room ideas. Buying guides, comparison content and detailed specification fields on product pages tend to earn the most organic revenue here.
Beauty, wellness and supplements
Ingredient and concern-based searches matter as much as product names. Copy has to stay within what you can substantiate, because unsupported health claims are a risk with regulators and with Google, so we write to the evidence you hold.
B2B, wholesale and parts catalogs
Buyers search by part number, specification and compatibility. Clean product data, specification tables in HTML rather than PDFs, and pages that stay visible to search engines when prices sit behind a login are the main levers.
Why Choose 95 Solutions as Your Ecommerce SEO Company
- We work inside stores, not only alongside them. Mustafa has led marketing for a resort wear brand since 2016 and has also been contract Head of Marketing for a second fashion brand since 2024. Catalog changes, launches and stock problems are part of the job.
- We build ecommerce software. Our team co-builds AM Jarvis, which includes a bulk product importer with AI rewriting, a Merchant Center violation scanner and bulk editing with preview and undo. Catalog data at scale is something we handle every week.
- Organic and paid use the same product data. Better product titles and attributes help rankings and Shopping ads at once, which is why we coordinate with our Google Shopping ads team.
- You own it all. Content, redirects and theme changes live in your store. The minimum term is three months, and contracts are in USD from our US LLC.
Who Our Ecommerce SEO Services Are For
A good fit
- Stores with an established catalog and sales history where organic lags behind paid.
- Brands selling their own products, or curated ranges they can describe better than competitors.
- Stores expanding into the UK, Canada, Australia or other new markets.
- Teams planning a replatform who want SEO involved before launch.
Probably not a fit
- A store that launched last month with no sales yet. Start with paid traffic and a clean site setup.
- A dropshipping catalog of identical listings with copy you do not want rewritten.
- You need organic results before next month's sale.
If you are unsure, a fixed-price SEO audit or a free marketing audit will show whether SEO is the right next step for your store.
Ecommerce SEO Pricing
Ecommerce SEO is billed as a monthly retainer with a three-month minimum term. Plans are sized by catalog size, the number of categories we actively work on and how much content and outreach is included. Other cost drivers are the platform (custom and headless builds need more technical time), the number of storefronts and languages, how much of your catalog needs rewritten copy, and whether we make template changes ourselves or brief your developer.
Store Starter
$1,200 /month
Billed monthly
- Technical audit of your store in month one
- Up to 5 collection pages and 25 product pages optimized a month
- Product and collection schema checks
- 2 buying-guide articles a month
- 2 outreach links a month
- Monthly revenue-focused report and call
- Minimum term
- 3 months, then month to month
Store Growth
$2,200 /month
Billed monthly
- Everything in Store Starter
- Up to 10 collections and 60 products optimized a month
- Faceted navigation and duplicate content fixes
- 4 articles a month
- 4 outreach links a month
- Google Merchant Center and free listings checks
- Bi-weekly calls
- Minimum term
- 3 months, then month to month
Store Scale
$3,800 /month
Billed monthly
- Everything in Store Growth
- Up to 20 collections and 150 products optimized a month
- New collection pages built for keyword gaps
- 8 articles a month
- 8 links a month plus a digital PR asset each quarter
- Weekly calls and a shared Slack channel
- Minimum term
- 3 months, then month to month
All prices in USD. Need something different? Ask for a custom quote.
Running several storefronts or a very large catalog? Contact us for a custom quote.
Next step. Tell us your store URL and platform through the free audit form. We reply within one business day, review your categories and index coverage before a short call, and then send a written scope showing which categories we would work on first and the plan that fits.