Our landing page design services are for businesses paying for traffic and sending it somewhere that was not built to convert it. The common case is ad spend pointed at a homepage that tries to speak to everyone, with five navigation links and three competing calls to action. A landing page does one job for one audience and reads like the next step after the ad.
We write, design, build and track landing pages for Google Ads, Meta Ads, LinkedIn campaigns, email launches and events. Because we also run paid campaigns, we design pages around what the ad promised, what the platform measures, and what the sales team needs from each lead.
What Our Landing Page Design Services Include
- PPC landing pages: pages built for specific Google Ads campaigns or ad groups, with headlines that match search intent so the page supports Quality Score as well as conversions.
- Paid social landing pages: pages for Meta and TikTok traffic, where visitors arrive colder and need more context, proof and visuals before they act.
- Lead generation pages: forms designed around lead quality, with qualifying fields, multi-step layouts where they help, and CRM routing.
- Ecommerce offer pages: product launches, bundles and seasonal offers built on Shopify or WooCommerce so the path to checkout stays short.
- Campaign sets: a family of pages for different audiences or offers, sharing one design system so new variations are quick to produce.
- Conversion copywriting: headlines, benefit sections, objection handling and CTAs written from your customer research, not from a template.
- Tracking setup: Google Tag Manager, GA4 key events, Google Ads conversions and the Meta Pixel with the Conversions API, tested before traffic goes live.
How We Design and Launch a Landing Page
- Offer and traffic brief (days 1 to 2). We pin down who the visitor is, where they come from, what the ad says and what counts as a conversion. If the offer is weak, we say so, because design cannot fix it.
- Copy and wireframe first (days 3 to 5). We write the page before we design it, in a simple wireframe that shows the order of arguments. You approve the message before anyone spends time on visuals.
- Design in Figma (days 5 to 8). We design mobile first, since most paid social traffic and a large share of search traffic arrives on phones. The form or primary CTA is visible early, and every section earns its place.
- Build and track (days 8 to 10). We build on your platform or a dedicated landing page tool, add tracking through Google Tag Manager, and fire test conversions into GA4, Google Ads and Meta Events Manager to confirm they record correctly.
- QA and speed (1 to 2 days before launch). We test on real devices, check submissions reach your CRM, and cut or defer heavy videos, sliders and scripts.
- Test and iterate (from week 3 onward). Once the page has enough traffic, we set up A/B tests on the elements most likely to matter: headline, offer framing, form length and proof. Small pages with little traffic get fewer, bolder tests instead of tiny tweaks.
A single page usually goes live within two weeks of the brief. A campaign set runs the same steps once for the shared design system, then adds each variant in a day or two.
Landing Page Design Service Deliverables and What Success Looks Like
| Deliverable | What it means for you |
|---|---|
| Message brief | A one-page summary of audience, traffic source, offer, objections and the single conversion goal, which keeps every later decision consistent. |
| Final copy document | Headlines, body copy, proof and CTAs in an editable document, so you can reuse the messaging in ads and emails. |
| Mobile and desktop designs | Figma files for every section and variant, ready for future pages. |
| Live page on your platform | Built in your own builder or CMS account, with logins and ownership in your name. |
| Tested conversion tracking | Screenshots of test conversions recorded in GA4, Google Ads and Meta Events Manager, plus the event names, so reporting matches across tools. |
| Test plan | The first two or three A/B test ideas ranked by expected impact and the traffic each needs to reach a reliable answer. |
Success is judged on numbers you can see in your own accounts: conversion rate from landing page view to lead or sale, cost per lead or cost per acquisition from the ad platform, and lead quality as your sales team scores it. We agree which of those matters most before launch, because a page that doubles form fills with poor leads has not succeeded.
How to Design a High-Converting Landing Page
To design a high-converting landing page, start from one audience, one offer and one action, write the copy before any visuals, and make every section answer a question the visitor has on the way to that action. Then design mobile first, keep the page fast, and track the conversion before traffic arrives. These are the principles that separate a converting landing page from a pretty one:
- Message match. The headline repeats the promise of the ad or keyword in plain words, so visitors know they are in the right place within seconds.
- One goal. One primary CTA, usually repeated down the page, and no main navigation pulling people away.
- Real proof. Specific reviews, client logos you may use, certifications you actually hold, and product screenshots.
- Objections answered on the page. Price model, timelines, what happens after the form, and who the offer is not for.
- Form length set by lead quality. Fewer fields usually mean more leads, but more fields can mean better ones. We decide with your sales team based on what they need to qualify a lead.
Landing Page Design Agency, Freelancer or In-House?
Each option works in the right situation. An in-house designer suits a team that launches pages every week and already has copy and tracking skills nearby. A freelance landing page designer is often enough for a single page when you can supply the copy, handle the build platform and test the tracking yourself.
A landing page design agency makes sense when you need the full chain done together: offer and copy, design, build, conversion tracking and testing, tied to how the ad campaigns are structured. Whoever you hire, ask to see live pages rather than mockups, how conversions will be verified before launch, and who writes the copy.
Questions to ask a landing page design agency before you hire
- Who writes the copy, and what research do they use to write it?
- Can you show live pages, the traffic source each one served and how conversions were verified?
- Which platform will the page live on, and who owns that account?
- How do you decide what to A/B test, and how much traffic does a test need?
- What happens after launch if the page underperforms?
Landing Page Design Mistakes That Waste Ad Spend
When a campaign gets clicks but not leads, the page is usually making one of these mistakes:
- Headline mismatch. The ad promises a free quote for roof repair and the page opens with a company history. Visitors leave because they cannot see their answer.
- Too many exits. Full site navigation, social icons and links to the blog give visitors easy ways out before they act.
- A form that asks too much too soon. Asking for budget, company size and phone number before explaining the offer cuts responses. Multi-step forms that start with an easy question often work better.
- Vague proof. Generic stock photos and anonymous quotes do little. Named reviews you have permission to use, real screenshots and specific guarantees do much more.
- Slow mobile load. Autoplay video, sliders and several tracking tags can make the page sluggish on a phone, which is where most paid social clicks land.
- Tracking that was never checked. A conversion tag firing twice or not at all corrupts the bidding data Google Ads and Meta use to find more buyers.
Landing Page Design for Different Campaign Types
A landing page for a high-intent search ad and one for a cold Instagram audience should look very different. These are the patterns we adapt by campaign type:
- Search campaigns for services. Short pages with the service, location, proof and a quote form high up, because the visitor already knows what they want.
- Paid social for new audiences. Longer pages that tell a story, show the product in use and handle objections before asking for the click.
- SaaS demo and trial pages. Product screenshots, integration lists, security answers and a short demo form routed to the right sales rep.
- Webinars and events. Date, time zone, speakers and what attendees will learn, with calendar reminders after sign-up.
- Ecommerce offers. One product or bundle, clear pricing, shipping and returns answers, and a button that goes straight to the cart.
If you already have a page and only need the words rewritten, our landing page copywriting service handles copy on its own. Before and after any redesign, the conversion rate calculator helps you compare results on a like-for-like basis.
Where We Build Your Landing Pages
| Platform | Best when | Trade-offs |
|---|---|---|
| Unbounce or Instapage | You run many campaigns and want built-in A/B testing and quick page cloning | A separate monthly subscription and another tool to manage |
| Webflow | Your main site is on Webflow or you want high design control; see our Webflow agency page | A/B testing needs an external tool |
| WordPress | You want pages inside your existing site and CMS; see our WordPress development company page | Themes and plugins can slow pages if not built carefully |
| Shopify | The offer ends in a product purchase; see our Shopify development page | Layout freedom depends on the theme's sections |
Landing Page Tracking and Testing Tools We Use
| Category | Tools |
|---|---|
| Design | Figma, FigJam |
| Landing page builders | Unbounce, Instapage, Webflow, WordPress, Shopify |
| Forms and CRM | HubSpot, Typeform, Gravity Forms, Zapier |
| Tracking | Google Tag Manager, GA4, Google Ads conversion tracking, Meta Pixel, Conversions API |
| Testing and behavior | VWO, Unbounce A/B testing, Microsoft Clarity, Hotjar |
| Speed | PageSpeed Insights, WebPageTest |
Why Choose 95 Solutions as Your Landing Page Agency
- We run the ads that send the traffic. Our Google Ads and Meta Ads work means pages are designed around how campaigns are actually structured and measured.
- Senior-led copy and strategy. Mustafa leads strategy on every account, with 11+ years in digital marketing, including in-house ecommerce marketing since 2016.
- Tracking done properly. Every page launches with tested conversions, so you can judge it on data, not opinion.
- You own the pages. Builder accounts, CMS access and ad accounts stay in your name.
- Fixed price per page or set. Contracted and invoiced in USD by our US LLC.
When Our Landing Page Design Services Pay Off
A good fit if you:
- Spend on Google Ads, Meta Ads or LinkedIn and send traffic to generic pages.
- Launch products, webinars or seasonal offers that each need a focused page quickly.
- Have a campaign that gets clicks but not leads, and want to find out why.
Probably not a fit if you:
- Have no traffic source planned yet; the page will have nothing to prove itself with.
- Need a full website rebuild; our website redesign service is the better starting point.
If you want ongoing testing across your whole funnel rather than new pages, our conversion rate optimization service is built for that.
Landing Page Design Pricing
Landing pages are fixed price. The plans below range from a single page to a full campaign set with variants, and include copy, design, build and tracking. What moves the price is the number of pages and audience variants, how much research the copy needs, whether we design from scratch or inside an existing design system, CRM and form integrations, and how many A/B tests you want us to run after launch. Landing page builder subscriptions, if you use one, are billed to you directly.
Single Page
$900 one-time
One-time
- 1 landing page designed and built
- On your CMS (Shopify, WordPress, Webflow) or ours
- Form or checkout connected
- 2 revision rounds
Conversion Page
$1,600 one-time
One-time
- Everything in Single Page
- Conversion copywriting
- A/B variant
- GA4 and ad platform tracking
Campaign Set
$2,900 one-time
One-time
- 3 landing pages for one campaign
- Copywriting and design
- Tracking and thank-you pages
All prices in USD. Need something different? Ask for a custom quote.
For larger campaign programs, tell us about your campaigns and we will put together a quote. This service sits within our web development services.
Your next step: send us the page your ads point to today for a free landing page audit. We reply within one business day with first observations, book a short call to understand the offer and traffic, and then send a written scope with page count, timeline and a fixed price.