The industries we serve cover most businesses that sell online or win customers through search, ads and a website: stores and brands, software companies, healthcare and dental practices, B2B and manufacturing firms, financial services, law firms, real estate, home services, education and startups. The channels are shared, but the rules, buyers and numbers differ by sector, so each industry gets its own page and its own plan.
We are open about where our experience comes from. Ecommerce, fashion and apparel, and SaaS are the sectors where we have done the work from the inside: our founder has run marketing for a US resort wear brand since 2016, and our team co-builds a SaaS product for Shopify and WooCommerce stores. For the other sectors, the industry pages explain how we approach the work, including the compliance, tracking and platform specifics we plan around, without claiming case studies we do not have.
If you already know your sector, jump to its page in the list below. If your business sits between two, such as a subscription supplement brand or a SaaS tool sold to clinics, read both.
All Industries We Work With
- Ecommerce marketing agency: Shopify and WooCommerce stores, with every channel measured on margin and new customers.
- Fashion marketing agency: seasonal collections, variants and returns, and our deepest in-house experience.
- SaaS marketing agency: trials, demos and paid accounts, with CRM and billing data fed back into ad platforms.
- Healthcare marketing agency: clinics, practices and health tech, with privacy-aware tracking and booked appointments as the goal.
- Dental marketing agency: local SEO, Google Ads, reviews and call tracking aimed at new patient appointments.
- Health and wellness marketing agency: DTC wellness and supplement brands, with FTC claim rules built into ads and pages.
- B2B marketing agency: long sales cycles and buying committees, reported as pipeline from your CRM.
- Manufacturing marketing agency: technical buyers, quote requests and distributor channels, supported by spec-driven content.
- Fintech marketing agency: financial products advertised within Google and Meta financial services rules, tracked to funded accounts.
- Law firm marketing agency: local search, intake tracking and paid search for practice areas.
- Real estate marketing agency: agents, brokerages and developers, with Meta housing ad restrictions planned in.
- Home services marketing agency: contractors and trades winning calls from maps, ads and reviews.
- Beauty marketing agency: skincare and cosmetics brands growing through creators, paid social and retention.
- CPG marketing agency: food, beverage and consumer goods brands balancing retail, Amazon and their own store.
- Education marketing agency: schools, course providers and edtech recruiting students and learners.
- Startup marketing agency: early-stage companies finding the first channels that work on a limited budget.
Our Core Industries: Ecommerce, Fashion and SaaS
Ecommerce
Online stores on Shopify, WooCommerce and other platforms that sell physical products direct to consumers or to trade buyers. The work centers on product feeds, Google Shopping, Meta Ads, collection-level SEO, Klaviyo retention flows and conversion rate work on product and cart pages. Our ecommerce marketing agency page covers how we manage all of it against profit rather than platform-reported ROAS.
Fashion and apparel
Clothing, swimwear, resort wear, footwear and accessories brands. Fashion has its own problems: seasonal collections, size and color variants, high return rates, sold-out products and a heavy reliance on imagery and creators. Mustafa has been Head of Marketing for a Florida-based resort wear brand since January 2016 and contract Head of Marketing for a second fashion brand since July 2024, so this is our deepest area. See our fashion marketing agency page.
SaaS
Software companies selling subscriptions, from early-stage tools to established products. SaaS marketing runs on trials, demos, activation and retention rather than one-time orders, and paid search has to be judged on paid conversions that happen weeks after the click. Our team co-builds AM Jarvis, a SaaS suite for Shopify and WooCommerce stores, so we see this funnel from the founder's side. Read more on our SaaS marketing agency page.
Where Our In-House Industry Experience Comes From
An agency that lists many industries with one generic playbook behind them is not much use to anyone. That is why each of our industry pages sets out the sector's own channels, rules and numbers, and why we say plainly where our in-house experience sits. In ecommerce, fashion and SaaS the patterns repeat for us: we have already seen the Merchant Center suspension, the variant duplication problem, the trial sign-up that never activates. We fix them faster because we are not learning them on your budget.
It also shapes what we build. The AM Jarvis tools for bulk product importing, Merchant Center violation scanning and programmatic SEO exist because we kept hitting the same ecommerce problems on real stores. The custom CMS that runs this website and Boiler Decoder exists because we wanted drip-feed publishing, JSON-LD schema and Search Console reporting in one place. Industry focus turns into tooling, and tooling turns into faster, cheaper work for clients.
Focus also keeps the knowledge current. Mustafa still runs marketing inside two fashion brands, our team still ships updates to a SaaS product for store owners, and we still publish on our own sites. When Google changes how Merchant Center handles a policy or Meta changes how it reports conversions, we see the effect on our own accounts first, often before a client asks about it.
What Changes From One Industry to the Next
The channels overlap, but the numbers you manage to, the tracking you need and the pages that win are different in each sector. This table is a short version of what we plan around:
| Area | Ecommerce | Fashion and apparel | SaaS |
|---|---|---|---|
| Main conversion | Purchase | Purchase, often repeat | Trial or demo, then paid subscription |
| Numbers that matter | Contribution margin, MER, new customer cost | Return-adjusted revenue, sell-through, repeat rate | Cost per activated trial, trial-to-paid rate, payback period |
| Tracking focus | GA4 ecommerce events, Meta Conversions API, Consent Mode v2 | Variant-level data, return data fed back into reporting | Offline conversion imports from CRM or billing into Google Ads |
| Main paid channels | Google Shopping, Performance Max, Meta | Meta, Pinterest, TikTok, Google Shopping | Google Search, LinkedIn, retargeting |
| Pages that rank | Collection and category pages | Collection pages by style, fabric and occasion | Comparison, alternative, integration and use-case pages |
| Typical dev work | Theme changes, apps, feeds, speed | Swatches, size guides, lookbooks, launch pages | Marketing site, onboarding flows, product analytics |
What Industry-Focused Marketing Includes
Whichever of the industries we serve you are in, the engagement starts from your sector's playbook rather than a blank page. That shows up in a few concrete ways:
| Included | What it means for you |
|---|---|
| A sector audit checklist | Your accounts are checked against the problems we see most in your industry, such as feed disapprovals for stores or unconnected trial data for SaaS. |
| Targets in your sector's terms | Work is judged on the numbers your business runs on: margin and new customers for stores, return-adjusted revenue for fashion, paid accounts for SaaS. |
| A calendar built around your cycle | Launches, peaks, renewals and quiet months planned in advance, so budget moves before demand does. |
| Tracking for your conversion path | Purchase events for stores, variant and return data for apparel, CRM and billing imports for subscription products. |
| Development in the same team | The pages and integrations your sector depends on, from size guides to onboarding flows, built by our own developers. |
| One senior lead | Mustafa reviews the plan and results monthly, bringing what he has learned running marketing inside brands. |
Seasonality and Sales Cycles Across the Industries We Serve
The biggest practical difference between sectors is timing. When demand arrives, and how long a buyer takes to decide, sets when budget should rise and how soon results can be judged.
Ecommerce
Most stores see a strong fourth quarter around Black Friday, Cyber Monday and the holidays, with smaller peaks tied to their category, such as back to school or Mother's Day. Paid campaigns need to be scaling before the peak, so creative, feeds and email flows are prepared in the quarter before. The buying decision is short, often a single session, so results are readable within weeks.
Fashion and apparel
Fashion runs on collection drops as well as the retail calendar. Resort and swimwear peak around winter travel and early summer, while mainline brands plan around spring/summer and fall/winter releases. Every drop has a short window before sell-through and markdowns take over, which is why we plan the marketing year with the product calendar, not after it.
SaaS
Software purchases are less seasonal but slower. A trial can take weeks to convert, and a B2B deal can take months, with budget cycles that often reset in January or at the start of a fiscal year. Paid search and content have to be judged on paid accounts and pipeline that arrive long after the click, so reporting windows are longer and offline conversion imports matter.
How We Start Work in Your Industry
- Industry audit (weeks 1 to 2). We review your analytics, ad accounts, site and platform against the problems we see most in your sector. For a store that means feed health and tracking accuracy. For SaaS it means whether sign-ups, activations and paid conversions are connected at all.
- Number agreement (week 2). We agree the one or two numbers the work is judged on, such as new customer acquisition cost for ecommerce or cost per paid account for SaaS. Platform ROAS is reported but never used as the only measure.
- Fix the foundations (weeks 2 to 6). Tracking, feeds, site speed and critical technical SEO issues come first, because every later decision depends on clean data.
- Channel plan (weeks 3 to 4). We choose the two or three channels with the best odds for your sector and budget, and we say which ones to leave alone for now.
- Monthly cadence (from month 2). Weekly optimization, a monthly review with Mustafa, and a written plan for the next month. Seasonal industries such as fashion get a 12-month calendar on top.
If you want to see this applied to your own accounts before committing, request a free marketing audit and we will review your setup against the checklist for your industry.
Deliverables and Success Measures by Industry
Every client gets the same core outputs: a written audit, a channel plan with budgets, tracking you can trust, a monthly report and a live dashboard. What we measure success against depends on the sector:
| Industry | Sector-specific deliverables | How success is judged |
|---|---|---|
| Ecommerce | Feed and Merchant Center fixes, margin labels, core email flows, collection page plan | New customer acquisition cost, contribution margin after ad spend, repeat purchase rate |
| Fashion and apparel | 12-month launch calendar, variant and sold-out handling, return data in reporting, creator briefs | Return-adjusted revenue, sell-through by collection, repeat rate between drops |
| SaaS | CRM and billing conversion imports, comparison and integration page plan, trial and demo funnel tracking | Cost per activated trial or qualified demo, trial-to-paid rate, payback period |
| B2B and services | Lead tracking into the CRM, service page plan, lead quality rules agreed with sales | Cost per qualified lead, pipeline value and closed revenue by source |
We do not promise a figure for any of these. We agree the starting point in the first month and report the trend from there, so progress is measured against your own baseline rather than an industry average.
Services We Bring to Every Industry
Whichever sector you are in, the same service lines sit behind the industry work:
- Digital marketing: SEO, Google Ads, Meta Ads, email and SMS, social media, content, CRO, analytics, branding and reputation.
- Software development: Shopify, WooCommerce, WordPress and Webflow builds, custom web apps, SaaS products, dashboards and AI automation.
- Staff augmentation: dedicated developers and marketers who join your team by the month and work inside your tools.
The industry pages show how we combine them for your sector. The full catalog of individual services is on our services page.
One service, three different jobs
Email is a good example of how the same service changes by sector. For a general store, the money is in abandoned checkout, post-purchase and winback flows timed to how often customers reorder. For a fashion brand, back-in-stock alerts by size and launch sequences for each drop do more than discounts ever will. For a SaaS product, email is onboarding: messages triggered by what a trial user has or has not done yet, aimed at the first moment the product proves its value, followed by renewal and expansion messages for paying accounts.
Conversion work shifts the same way. A store tests product page layout, shipping messages and the cart. A fashion brand tests size guides, fit notes and model information to cut returns as well as lift orders. A SaaS company tests pricing page structure, sign-up friction and the first screens after sign-up, because a trial that never activates is worth nothing. Same service name on the invoice, very different work underneath.
Other Businesses We Work With
Most of our clients sit in the three industries above, but not all of them. We also take on work where our skills transfer directly:
- B2B and professional service firms that need a fast website, SEO and lead tracking into a CRM.
- Local and multi-location businesses that need local SEO and review management.
- Marketing and web agencies that need white label development or extra hands on client accounts.
- Content publishers and niche sites, where our own experience running Boiler Decoder (a UK boiler fault-code reference site) on a custom CMS applies directly. The Boiler Decoder case study explains how it is built.
What changes for these businesses is mostly the conversion path. A B2B firm's sale happens in a CRM weeks after the form fill, so we connect CRM stages back to Google Ads and LinkedIn as offline conversions, and agree with sales what counts as a qualified lead. A local business wins or loses on its Google Business Profile, reviews and service-area pages, so those come before any content program. An agency needs delivery it can put its own name on, on its own timelines, which is a staffing question more than a marketing one.
We are not the right agency for work that needs formal regulatory sign-off on every asset before it runs, such as prescription drug promotion. In regulated sectors we cover, such as healthcare and financial services, we build around the documented platform and privacy rules and expect your counsel or compliance team to confirm regulatory questions. We would rather tell you that on day one.
Why Industry Experience Changes Results
Generic agency work goes wrong in predictable ways, and most of the damage comes from applying one sector's habits to another. A few examples we are regularly asked to fix:
- Ecommerce: Performance Max campaigns running without brand exclusions, so the campaign takes credit for customers who would have searched your name anyway.
- Fashion: every color variant indexed as its own URL, splitting ranking signals across near-identical pages, and sold-out products deleted instead of kept live with alternatives.
- SaaS: Google Ads optimized for free sign-ups, which trains the algorithm to find people who never activate or pay.
Each of these looks fine in a dashboard for a month or two. Someone who has run the work in-house spots them in the first audit, because they have paid for the same mistake before.
Questions to Ask an Agency About Your Industry
Almost every agency has an industries page. These questions show quickly whether the experience behind it is real:
- Which number would you manage my account to? A store should hear margin and new customer cost, a SaaS company paid accounts and payback. A generic answer such as ROAS or leads is a warning sign.
- What goes wrong most often in my sector? Someone who has done the work names specific problems, such as variant duplication in fashion or sign-up optimization in SaaS, without needing to look them up.
- How would you plan around my calendar? Ask when they would raise budget before your peak and what they would do in the quiet months.
- Who on the team has worked inside a business like mine? Agency-side experience is useful, but someone who has owned the revenue number thinks differently about risk.
- Do you work with my direct competitors? You should be told before you sign, not discover it later.
How Pricing Works Across the Industries We Serve
We do not charge by industry. You pay for the services in your plan, and the sector changes the scope rather than the rate. A fashion brand might need more creative and email production, a SaaS company more tracking and content work, and a large store more feed and catalog effort. Ongoing channels are monthly retainers with a 3-month minimum term, paid media is a flat fee by ad spend band, and set-up projects such as tracking builds or a new store are fixed price. Every plan is listed on our pricing page.
To talk through your sector, send us your website, the channels you run and the number you most want to move. We reply within one business day to set up a short call, review your accounts against the checklist for your industry, and then send a written scope with the services we recommend, the order of work and the monthly cost. If your business sits outside the industries we serve, we will tell you on that call whether our experience applies.
Is Your Industry a Good Fit for 95 Solutions?
A good fit
- Shopify and WooCommerce brands that want growth measured on profit
- Fashion, apparel and accessories brands with seasonal collections
- SaaS companies that want paid and organic tied to paid accounts, not sign-ups
- Practices, B2B firms, financial services, law, real estate, home services, education and consumer brands that want their sector's rules built into the plan
- Businesses in the US, UK, Canada, Australia and the UAE
- Owners who want to keep full ownership of their accounts, data and code
Probably not a fit
- Prescription drug or medical device promotion that needs formal regulatory review on every asset
- Businesses looking for guaranteed rankings or guaranteed sales numbers
- Companies that need a large in-office team
Plans for every service are on our pricing page, and questions about contracts, locations and onboarding are answered in our agency FAQ. If you prefer email to a form, contact us at support@95solutions.com.