Web Development Services for Sites That Sell and Scale

Our web development services are for businesses whose website has to do real work: sell products, book calls, capture leads or publish content that ranks. We build on the platform that suits the job, whether that is Shopify for a store, WordPress for a content-heavy business site, Webflow for a marketing team that wants visual control, or custom code when none of them fit.

What separates a useful web development agency from a template shop is the work around the code: deciding what the site needs to do, planning content before design, keeping the URLs that already rank, and wiring up tracking so you can see what the new site actually produces. We handle all of it as one project, led by a senior strategist who also runs SEO and paid media, so nothing falls between a designer, a developer and a marketer who never spoke to each other. Web builds are one part of our wider software development work, which also covers apps, SaaS products and internal tools.

Our Web Development Services

Each platform and project type has its own page with scope details and pricing.

Hosted builders such as Wix and Squarespace suit smaller sites that one person edits. Open platforms such as WordPress, Drupal and custom PHP suit sites that need deeper integrations or many editors. The platform section below explains how we choose.

Types of Web Development Services We Cover

Professional web development services usually split into three layers, and most projects need some of each. Knowing which layer your problem sits in makes quotes easier to compare.

Front-end development

Everything the visitor sees and touches: templates, layouts, navigation, forms, animations and how pages behave on a phone. This is where page speed, accessibility and conversion paths are won or lost. If you need a front end web development company to rebuild templates on top of a platform you already run, we can take that on without replacing the back end.

Back-end and integration development

The server side: databases, APIs, logins, order and lead routing, and connections to CRMs, ERPs, payment providers and feeds. On hosted platforms such as Shopify much of this is handled for you, so back-end work narrows to apps and integrations.

CMS and hosting setup

Our CMS web development services cover content models, editor roles, reusable blocks and publishing workflows, plus hosting, backups, SSL and monitoring. Headless setups, where the CMS feeds content to a separate front end, are an option we suggest only when several channels share the same content.

Shopify, WordPress, Webflow or Custom: Picking a Web Platform

Platform choice decides your running costs, who can edit the site and how hard the next redesign will be. Here is how we explain the trade-offs in discovery calls.

If you are torn between the two most common choices for stores, our comparison of Shopify vs WooCommerce goes into hosting, fees and flexibility in more depth.

Custom Web Development: When a Theme Is Not Enough

Themes are a sensible starting point for many sites, and we will tell you when one is enough. Our custom web development services, and the custom web development solutions we write on top of existing platforms, earn their cost when your content has structure a theme cannot express, when the site needs to connect to other systems, or when page speed matters enough that you cannot carry a theme's unused code.

Typical examples from our work include Shopify sections driven by metafields and metaobjects so merchandisers can build rich product pages without a developer, WordPress sites with custom post types and Advanced Custom Fields for things like locations, team members or case studies, and sites that pull live data from an API or a product feed. Stores that need ERP, 3PL or marketplace integrations beyond a standard build are handled through our ecommerce development service. When the requirement grows into logged-in accounts, dashboards or multi-step workflows, the project usually belongs with our web application development team, and when content management itself is the problem, with our CMS development service.

We practice this on our own properties. Boiler Decoder and this website run on a custom PHP and SQLite CMS our team wrote, with drip-feed publishing, IndexNow pings, JSON-LD schema, an llms.txt file and cookie-free analytics built in rather than added through plugins.

How We Deliver Web Development Projects

1. Discovery and content inventory (3 to 5 days). We review your analytics, Search Console data and current pages to see what earns traffic and leads, then agree goals, audiences and must-have features. On redesigns we export every indexed URL at this stage so nothing that ranks is lost later.
2. Sitemap and wireframes (about 1 week). We plan the page structure and internal linking first, then wireframe the key templates in Figma. Agreeing structure before visuals saves the expensive rounds of design changes that happen when content arrives late.
3. Visual design (1 to 2 weeks). We design the main templates for desktop and mobile using your brand, with real content where possible. You review in Figma with comments, and we lock the designs before development starts.
4. Development on staging (2 to 5 weeks). We build components, templates and integrations on a password-protected staging site. You get a staging link early and can test forms, filters and checkout flows as they are finished.
5. Content, SEO and tracking (the final 1 to 2 weeks of the build). We load content, set titles and meta descriptions, add structured data, build the redirect map and configure Google Analytics 4 and Google Tag Manager with the conversions that matter to you.
6. Launch and handover (launch day, then 30 days of monitoring). We run a pre-launch checklist, switch DNS during a quiet period, submit the XML sitemap, test redirects and monitor Search Console and conversions in the weeks after. Your team gets a recorded editor walkthrough.

These ranges fit a focused business site. Stores, migrations and sites with custom integrations run longer, and the exact plan is set in the written scope.

What Every Website Build Includes

• Responsive templates tested on real phones and tablets as well as desktop browsers.
• Core Web Vitals work on Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, with optimized images, lean scripts and sensible font loading.
• Accessibility basics following WCAG 2.2 AA guidance for the templates we write: semantic HTML, color contrast, keyboard navigation, form labels and alt text fields.
• Technical SEO foundations including clean URLs, canonical tags, an XML sitemap, JSON-LD structured data and a tested redirect map.
• Analytics and consent through GA4 and Google Tag Manager, with a consent banner and Consent Mode v2 where you receive EEA or UK traffic.
• Editor training so your team can update pages, products and posts without opening a ticket for every change.

Web Development Deliverables and How We Judge a Good Launch

At the end of a web build you should hold more than a live URL. You receive the approved Figma files, the theme or code repository in your own GitHub account, the redirect map as a spreadsheet, a list of every plugin or app with its owner and cost, admin logins in your name and a recorded training session for your editors.

We then judge the launch on checks you can verify yourself:

• Every old URL that earned traffic or links returns a single 301 to a relevant new page, with no redirect chains.
• Key templates pass Core Web Vitals in PageSpeed Insights on mobile, or we explain in writing which third-party script is holding them back.
• Forms, checkout and other conversions fire once in GA4, with values where they apply, and match the leads or orders you actually receive.
• Search Console shows the new XML sitemap processed and no spike in 404 or server errors in the weeks after launch.
• Your team can publish a page, edit navigation and swap a banner without asking us.

Traffic and lead numbers are compared against the baseline we recorded in discovery. We report the comparison honestly rather than promising a figure in advance.

Web Development Tools and Platforms We Use

Why Choose 95 Solutions as Your Web Development Company

• Senior-led projects. Mustafa, who has 11+ years in digital marketing and a BS in Computer Science, leads the scope and site structure on every build. You are never handed off to a junior website developer after the sales call.
• Built by marketers who measure results. We also run SEO, Google Ads and Meta Ads, so page speed, tracking and landing page structure are part of the build brief, not a surprise at launch.
• We test on our own sites first. Our custom CMS, our SaaS product AM Jarvis and our own content sites are where we try new approaches before we recommend them to clients.
• You own the site. Domains, hosting, theme code, plugins and analytics accounts are set up in your name. There is no proprietary lock-in and no license fee on code we write for you.
• Clear pricing and US contracts. Builds are fixed price, contracts and invoices come from our US LLC in USD, and our hours overlap the full US business day and UK business hours.

How to Choose a Web Development Company

Choose a website development company that asks about your traffic, leads and editors before it shows you designs, and that can explain how it will protect the URLs that already rank. A strong portfolio shows taste. It does not show whether the firm plans content, redirects and tracking.

• Ask what happens to your current URLs. A reliable team exports every indexed page and maps redirects before design starts.
• Ask who will edit the site after launch. The right platform depends on your team, not on what the agency prefers to build.
• Compare fixed scopes, not hourly rates. Two quotes only compare fairly when both list the same templates, integrations and content migration.
• Check where accounts live. Domain, hosting, platform and analytics should be in your name from day one.
• Ask about the first 30 days after launch. Monitoring Search Console, forms and conversions after go-live is part of the job.

Web Development Agency, Freelancer or In-House Developer?

The right setup depends on how much the site changes after launch and who on your team can manage the work.

A common pattern is an agency for the build and a lighter arrangement afterwards: a maintenance plan, an in-house editor, or a dedicated developer for steady change requests.

Web Development Mistakes That Cost Rankings and Leads

• Designing before the content exists. Layouts built around placeholder text break when real copy arrives, and the project slips while pages are redesigned.
• Launching with the staging noindex tag still on. One forgotten setting can remove a new site from Google within days. It is on our pre-launch checklist for that reason.
• Installing a plugin or app for every small feature. Each one adds scripts, cost and update risk. We build small features in the theme where that is lighter.
• Rebuilding tracking from memory. Conversions that were tracked on the old site go missing on the new one. We list every existing tag and event before we start and rebuild it deliberately.
• Choosing a platform the team cannot edit. A site only marketers will update should not need a developer for every headline change.

Who Our Web Development Services Suit

A good fit

• Ecommerce brands launching a new store or outgrowing their current platform.
• Service and B2B businesses whose site should generate qualified leads, not just look current.
• Marketing teams that need a site they can edit without waiting on a developer.
• Companies with a site that ranks well but looks dated, and who cannot afford to lose that traffic in a redesign.

Probably not a fit

• Businesses that only need a one-page placeholder. A hosted builder is cheaper and quicker.
• Projects with no one available on your side to review designs and supply content.
• Anyone looking for a guaranteed ranking or traffic number from a new website. Nobody can honestly promise that.

Web Development Pricing

Website builds are fixed price. The cost is driven by the number of unique templates, the integrations involved (CRM, booking, ecommerce, search), how much content moves from the old site and whether custom features need code beyond the theme. You pay against milestones, and changes to scope are agreed in writing before any extra work starts. The plans below are for WordPress sites; Shopify, WooCommerce, Webflow and landing page projects have their own plans on their service pages.

For a site that sits between plans, or a project on another platform, tell us about your website and we will send a fixed quote. Questions about ownership, onboarding and contracts are answered in our agency FAQ.

Start Your Web Development Project

If you already have a site, the easiest first step is a free SEO or tracking audit of it, so you know what the current site earns and what a rebuild must protect. If you are starting fresh, send us your goals and a few sites you like. Either way we reply within one business day, book a short call, and follow up with a written scope and fixed price you can compare against any other quote.