Blog
Guides on SEO, paid ads, Shopify and growth
Practical, tested advice from the team that runs these channels every day. No fluff, no recycled listicles.
22 October 2026 · 8 min readAnswer Engine Optimization: How to Win AI Answers and AI OverviewsWhat answer engine optimization is, how AI answer engines choose sources, and a practical AEO process and checklist for your site.
22 October 2026 · 7 min readHow to Rank in ChatGPT: Getting Your Brand Cited in AI AnswersHow ChatGPT chooses which sites to cite, the steps that make your pages eligible, and how to measure ChatGPT visibility and traffic.
22 October 2026 · 7 min readSEO vs PPC: Which Channel Should You Invest In First?SEO vs PPC compared on cost, speed, control and durability, plus when to lead with each and how to make them work together.
21 October 2026 · 7 min readHow Long Does SEO Take? A Realistic Month by Month TimelineA realistic SEO timeline by month, the factors that change it, and the early signals that show SEO is working before revenue catches up.
21 October 2026 · 7 min readHow to Get More Google Reviews (and How to Respond to Negative Reviews)A policy-safe system for getting more Google reviews, with message templates and how to respond to negative reviews.
21 October 2026 · 7 min readLocal SEO Checklist: Google Business Profile, NAP Consistency and MoreA local SEO checklist covering Google Business Profile, NAP consistency, citations, location pages, reviews and tracking.
20 October 2026 · 6 min readProduct Description SEO: How to Write Descriptions That Rank and SellHow to write product descriptions that rank: structure, keyword placement, replacing manufacturer copy and scaling across a catalog.
20 October 2026 · 7 min readFaceted Navigation SEO: How to Control Filter URLs on Online StoresWhy product filters create SEO problems, which filter pages deserve to rank, and how to control the rest.
20 October 2026 · 6 min readEcommerce Keyword Research: How to Find and Map Keywords That SellHow to find buyer keywords, group them by intent and map them to categories, products and guides on an online store.
19 October 2026 · 6 min readEcommerce SEO Checklist: 40 Checks for Online Stores on Any PlatformForty ecommerce SEO checks in eight groups, from site structure and category pages to crawl control, schema and tracking.
19 October 2026 · 6 min readSEO Migration Checklist: How to Move a Website Without Losing TrafficBefore, during and after: an SEO migration checklist for platform, URL and domain moves, with the mistakes that cost traffic.
19 October 2026 · 7 min readSEO Audit Checklist: How to Do an SEO Audit Step by StepA nine-step SEO audit checklist with the tools to use and how to turn findings into a prioritized plan.