PPC Management Services With Senior Strategy and Clean Tracking

PPC management services are the ongoing work of building, running and improving pay-per-click campaigns so each dollar you spend on ads returns more than it costs. At 95 Solutions our PPC services cover search, shopping, display and paid social, and our PPC campaign management services start with the part most accounts get wrong: making sure the platforms are counting real sales and qualified leads before anyone touches a bid.

We work with online stores, service businesses and B2B companies selling in the US, UK, Canada, Australia and the UAE. Some clients come to us with an account a previous agency left behind, some have been running ads themselves, and some are launching paid search for the first time. Each gets the same approach: an honest audit, a written plan and weekly management led by a senior strategist. PPC is one part of our digital marketing services, and when you need several channels and the measurement between them run as one program, our performance marketing service sits above this one.

Our PPC Management Services by Platform

Our PPC services are split by platform and campaign type, and each has its own page with the detail of what we do there. Most accounts use two or three of these, not all of them.

• Google Ads management: Search, Performance Max, Demand Gen and remarketing, with conversion tracking and bidding set up properly.
• Google Shopping ads: Merchant Center, product feed management and Shopping or Performance Max campaigns for product catalogs.
• Ecommerce PPC: search, shopping and social planned around margins, stock and seasonal promotions for online stores.
• Meta ads: Facebook and Instagram campaigns with a steady creative testing pipeline and the Conversions API in place.
• TikTok ads: short-form video campaigns and Spark Ads for brands whose buyers discover products on TikTok.
• LinkedIn ads: account and job-title targeting for B2B offers, with lead quality tracked through to your CRM.
• Microsoft Ads: Bing search and shopping campaigns, usually imported from Google Ads and then adjusted for their own audience.
• YouTube ads: video campaigns for awareness and demand creation, measured against search lift and conversions.
• Performance Max agency services: PMax campaigns with clean feeds, asset groups by product line, brand exclusions and targets set from your margins.
• Display advertising agency services: Google Display, Demand Gen and programmatic banners with placement exclusions and sales-based reporting.
• Remarketing services: retargeting on Google, Meta, TikTok and LinkedIn with frequency caps, dynamic product ads and lift-based judgment.
• App install ads: Apple Ads, Google App campaigns, Meta and TikTok, optimized for in-app events and measured with SKAdNetwork and a mobile measurement partner.

What Our PPC Campaign Management Services Include Each Month

"Pay per click management" can mean anything from a monthly login to daily attention. Here is what we do on a live account, and how often.

You see all of it. Every change is visible in the account's change history, and the monthly report explains why we made the important ones.

Match types, negative keywords and Quality Score

Paid search management still rises or falls on the basics. Broad match can work well with Smart Bidding and clean conversion data, but without a tight negative keyword list it spends on loosely related searches. Phrase and exact match give more control on high-value terms. We build shared negative lists by theme (jobs, free, competitors you do not want, irrelevant product types) and add to them every week from the search terms report. Quality Score is a diagnostic, not a target: when it is low, the fix is usually a closer match between keyword, ad text and landing page, which also lowers what you pay per click.

How We Take Over or Launch a PPC Account

1. Audit (week 1). We review structure, search terms, conversion actions, bidding, budgets, ads and landing pages, then compare platform-reported conversions with your actual orders or CRM leads. You get a written audit with a prioritized fix list whether or not you hire us for management.
2. Tracking repair (weeks 1 to 3). We fix duplicate or missing conversions, set up Enhanced Conversions and the Meta Conversions API where they apply, add Consent Mode v2 for EEA traffic, and import offline conversions for lead generation accounts. Bidding is only as good as the signal it learns from, so this comes first.
3. Plan and structure (weeks 2 to 3). We write a plan covering campaigns, budgets, targets and the tests for the first 90 days. For existing accounts we restructure in stages so historical data and learning are not thrown away in one go.
4. Build and launch (weeks 3 to 4). New campaigns, ad copy, creative, audiences and negative keyword lists go live, usually within two to three weeks of kickoff. We launch with conservative budgets and scale as the data confirms the targets.
5. Optimize and report (from week 4, ongoing). From there the weekly and monthly rhythm above takes over. Results are reported against the business targets agreed in the plan, not against whatever metric looks best that month.

PPC Management Deliverables and How Success Is Measured

Every PPC management engagement produces the same core set of documents and assets, so you can judge the work itself as well as the results.

Success is set in the plan in your terms: cost per acquisition or qualified lead at or under target, return on ad spend above your break-even, and a rising share of spend on campaigns that hit target. We do not promise a number, because your offer, margins and competition matter as much as the management. In the first 60 days, the signs that the work is on track are cleaner search terms, platform conversions that match your records, and a clear list of tests with readable outcomes.

Choosing a PPC Management Company: Agency, Freelancer or In-House

There is no single right answer when choosing a PPC management agency, freelancer or in-house hire. It depends on your budget, how many channels you run and how much senior attention the account needs.

For a fuller look at how agencies charge and what drives the price, see our guide to PPC management pricing.

What Drives PPC Performance Beyond Account Management

An agency controls a lot, but not everything. Being clear about the rest helps you judge any proposal, including ours.

• Your offer and margins. A product with thin margins needs a much higher return on ad spend to break even, and some categories simply cannot be profitable on cold paid traffic at a low price point.
• Conversion volume. Automated bidding needs enough conversions to learn. Low-volume accounts may need to optimize on a higher-funnel action or run fewer, larger campaigns.
• The landing page. Slow pages, weak product pages and long forms raise the cost of every click. Our CRO services exist because ad management alone cannot fix them.
• Competition and seasonality. Click costs rise in busy periods such as the November holiday season, and targets need to move with them.
• Tracking accuracy. If conversions are missing or doubled, every decision downstream is wrong. Our analytics and tracking team handles the deeper setups.

PPC Campaign Optimization Services: Where Wasted Spend Hides

When we take over an account, the first month of PPC campaign optimization usually goes to the same handful of leaks. None of them are visible from the campaign overview screen, which is why they survive for years.

One budget shared by brand and prospecting

Brand searches convert cheaply, so a campaign mixing brand and non-brand terms looks healthy while the non-brand half loses money. Splitting them shows the true cost of new customers, and lets you cap what you pay to protect your own name.

The wrong conversion set as primary

Accounts often optimize toward page views, add to carts or every form fill at once. Smart Bidding then finds more of the cheapest action. We keep one primary conversion per goal, with values, and demote the rest to secondary.

Locations, schedules and devices never checked

A service business that only works in three states, or a sales team that only answers phones on weekdays, should not pay the same for every click at every hour. We review location, time and device reports and set exclusions or adjustments where the data supports them.

Ad text that ignores the landing page

If an ad promises a free quote and the page opens on a product gallery, the click is wasted. We align keyword, ad and page, and send landing page fixes to our landing page design team when the page itself is the problem.

Lead quality nobody measures

For lead generation, the cheapest leads are often the worst. Importing CRM stages back into Google Ads, Microsoft Advertising and Meta lets bidding favor the leads your sales team can close.

PPC Services by Industry, Market and Model

Our PPC management agency work follows the same process everywhere, but the campaign mix and the number we manage to change with your business model.

Ecommerce stores

Shopping, Performance Max and Meta catalog ads carry most of the spend, and margin decides the targets. See ecommerce PPC for how we bid by product group.

Local and home services

Search campaigns with tight location targeting, call tracking, and call ads or call assets where phones matter more than forms. The key number is cost per booked job, not cost per lead.

SaaS and B2B

As a SaaS PPC agency we split trial or demo intent from research intent, import pipeline stages from your CRM, and add LinkedIn ads for account-based reach. Payback period matters more than cost per signup.

International PPC campaigns

For brands selling in the US, UK, Canada, Australia and the UAE, we work as an international PPC agency: separate campaigns per country, local currency and spelling in ads, time zone schedules and budgets set per market so one country does not starve another.

White label PPC for agencies

Agencies without an in-house paid team can use us as a white label PPC agency. We manage the accounts under your brand and report in your format, on the same basis as our white label SEO program.

PPC alongside SEO

If you want one SEO and PPC agency, we share search terms data both ways: converting paid queries become content targets, and terms where you already rank well become candidates for testing lower paid budgets.

PPC Management Tools and Tracking We Use

Why Choose 95 Solutions for PPC Management Services

• The founder leads strategy. Mustafa has more than 11 years in digital marketing and still sets the plan and reviews every account. You speak to the person making the decisions.
• A client-side view. Mustafa has been Head of Marketing for a Florida-based resort wear brand since 2016, so he approves agency plans and budgets as well as writing them. That shapes how we report: plain numbers, clear decisions, no padding.
• Accounts stay yours. We work inside your ad accounts through manager access. Your history, audiences and conversion data never belong to us.
• Short commitments. A 3-month minimum, then month to month. We would rather keep clients because the work pays back than because a contract says so.
• Hours that fit. Contracts and invoices come from our US LLC in USD, and our working hours cover the full US business day and overlap UK hours, so issues get handled the same day.

Who Our PPC Management Services Suit

A good fit

• Stores and service businesses already spending on ads that suspect the account is wasting money but cannot see where.
• Companies launching paid search or paid social for the first time that want it set up correctly from day one.
• Marketing managers who need senior PPC management services to handle execution while they run the wider plan.
• Businesses in the US, UK, Canada, Australia or the UAE that want an agency with clear reporting and no long lock-in.

Probably not a fit

• Anyone who wants guaranteed results or a promised return on ad spend.
• Very small budgets where the management fee would be a large share of total spend. A one-off audit and setup may serve you better.
• Businesses unwilling to change the landing page or offer when the data says that is the problem.
• Sellers looking for Amazon PPC management. We do not run Amazon Sponsored Products, so a marketplace specialist will serve you better.

Not sure whether paid ads or organic search should come first? Our comparison of SEO vs PPC walks through the trade-offs, and our SEO services page covers the organic side.

PPC Management Pricing

PPC management is a monthly retainer with a flat fee set by your ad spend band and a percentage of spend above the top band. Ad spend is paid directly to the platforms from your own billing. Tracking repairs and landing page builds, when needed, are fixed-price projects. The minimum term is 3 months, then month to month.

How much does PPC management typically cost?

Across the market, PPC management is priced in one of three ways: a percentage of ad spend, a flat monthly fee, or a flat fee by spend band. What moves the cost within any model is the same: monthly ad spend, the number of platforms and countries, how many accounts or brands are involved, how much creative each month needs, and how much tracking repair the account needs before it can scale. A single Google Ads account in one market is a very different job from Google, Meta and LinkedIn across three countries. Our plans are shown below so you can see where you fit before a call.

Running several platforms, markets or brands? Contact us for a custom quote based on your accounts. Contract terms and onboarding steps are covered in our agency FAQ.

Next Step: Get a Free PPC Account Audit

Request a free PPC audit and share read access to your ad accounts, or simply tell us what you spend and where. We reply within one business day, book a short call to understand your targets, and then send a written scope with the problems we found, the fixes we would make first and the plan that fits. You can act on the findings yourself or have us run the account. If you would rather talk now, call or WhatsApp us from the contact page.