Email Marketing Agency for Flows, Campaigns and Automation

An email marketing agency should do more than send a weekly newsletter. At 95 Solutions we plan, build and run the automated flows, campaigns and segments that turn subscribers into repeat buyers, and we fix the deliverability problems that quietly push your messages into spam folders. Most of our work is as an ecommerce email marketing agency for Shopify and WooCommerce brands, and we also build lead nurture programs for service and B2B companies.

The problem we usually find is not a shortage of emails. It is a welcome series written years ago, an abandoned checkout flow with one plain message, campaigns sent to the whole list regardless of engagement, and nobody watching the spam complaint rate. We fix the foundations first, then build a program your team can sustain. Email sits inside your wider digital marketing plan, so your inbox messages, paid ads and site all tell the same story.

Our Email Marketing Services

You can hire us as a full service email marketing agency or for one piece of the work, including one-off email marketing consulting. Most clients start with an audit and the core flows, then move to monthly campaign management.

How Our Email Marketing Agency Works

1. Audit the account and the data (weeks 1 to 2). We review your email platform, store integration, flows, segments, forms and the last 90 days of campaign results, and we check your DNS records for authentication. You get a written list of problems ranked by likely revenue impact.
2. Fix the foundations (weeks 2 to 3). That means authentication, a branded sending domain, correct event tracking from the store, clean consent fields and an up-to-date suppression list. DNS changes usually take a day or two to verify, so we request them on day one. Nothing downstream works well until the data coming into the platform is right.
3. Build or rebuild the core flows (weeks 3 to 8). We start with the flows that reach buyers closest to purchase (abandoned checkout, welcome and browse abandonment), then add post-purchase and winback. Abandoned checkout and welcome are normally live within the first month and the full set within about two months. Every message gets copy, design, dynamic product blocks and test sends to the major inboxes before it goes live.
4. Run the campaign program (from month 2). We agree a monthly calendar with you in advance and segment every send by engagement and purchase history. We write, design in your brand system and check every send on desktop and mobile.
5. Test, report and adjust (every month). We run one structured test at a time on subject lines, offers, timing or flow structure, and log each result. A monthly report shows flow and campaign revenue, list health and what we are changing next.

Email Marketing Services Deliverables and What Success Looks Like

Each month you receive concrete outputs, not a vague summary of activity. Here is what our email marketing services produce:

• A written audit and fix list in the first two weeks, ranked by likely revenue impact, with the exact DNS records your domain host needs to publish.
• A flow map showing every live flow, its trigger, filters, timing and the audience it reaches, so nobody has to open each flow to understand the account.
• A segment library with plain-English definitions, so your team knows who receives what and why.
• A campaign calendar approved a month ahead, with copy and designs sent for review before anything is scheduled.
• A test log recording the hypothesis, variant, audience size, result and decision for every test we run.
• A monthly report covering revenue per recipient, flow versus campaign revenue, net list growth, complaint and unsubscribe rates, and next month's plan.

Success looks like steady movement in the numbers you control: flow revenue rising as a share of store revenue, revenue per recipient holding up as the list grows, complaint rates staying well inside the limits Gmail and Yahoo publish, and an engaged segment that grows rather than shrinks. We do not promise a set percentage of revenue from email, because that depends on your traffic, product, price point and repurchase cycle. We do show you every month whether the program is moving in the right direction, and what we are changing if it is not.

Hiring an Email Marketing Agency vs an In-House Marketer or Freelancer

Many brands sit in between: an in-house marketer owns the brand voice and approvals, while a team like ours handles flows, segmentation, deliverability and production. We are happy to work that way, with a shared calendar and clear handoffs.

The Flows We Build First

Flows are automated sequences triggered by what a person does. On most stores they earn a large share of email revenue with no weekly effort, which is why, as an email marketing agency, we build them before we worry about campaign volume.

Timing and content depend on your product: a skincare brand needs a replenishment flow, while a furniture store needs a longer, more educational welcome series. We explain the logic behind each sequence in our guide to Klaviyo flows, and our abandoned cart email guide covers timing and when an offer is worth giving.

Deliverability: The Part Most Programs Skip

Since February 2024, Gmail and Yahoo have required bulk senders to authenticate their mail with SPF, DKIM and DMARC, to support one-click unsubscribe, and to keep spam complaint rates low. Plenty of stores still send from a shared domain, or have a DMARC record that was never published. The damage is quiet: inbox placement slips and revenue per send falls.

We set up a branded sending domain in your platform, publish a DMARC policy, and watch Google Postmaster Tools for domain reputation and spam rate. We also send by engagement. Regular campaigns go to people who have clicked, browsed or bought recently, and the wider list is mailed less often with stronger offers. That discipline protects the inbox placement your flows depend on.

Open rates are a weak signal now. Apple Mail Privacy Protection, introduced in 2021, preloads images and records many emails as opened whether or not a person read them. We define engaged segments using clicks, site activity and orders, and treat open rate as a rough health check rather than a goal.

Email Marketing Mistakes Our Agency Fixes Most Often

• A one-email welcome. The sign-up code arrives and then nothing, so the subscriber learns nothing about the brand before the code expires.
• Overlapping reminder flows. Abandoned cart and abandoned checkout flows both run with no filters, so one visit triggers two reminders in the same hour.
• Missing purchase exits. Flow filters that do not remove people who have since bought, so a customer gets a "still thinking it over?" email after paying.
• Whole-list campaigns. Every send goes to everyone, including people who have not clicked in a year, which drags down inbox placement for the people who do buy.
• A discount in every send. Subscribers learn to wait for the next code, and margin leaks on orders that would have happened anyway.
• Untagged links. Without UTM parameters, GA4 files email traffic as direct, and email looks weaker than it is in every cross-channel report.
• No sunset policy. Inactive profiles stay on the list forever, hurting engagement rates and, on platforms that bill by active profiles, raising the monthly bill.

Email Marketing Agency for Ecommerce: How Programs Differ by Product

The same seven flows look very different from one store to the next. As an email marketing agency for ecommerce, we shape the program around how your customers buy:

• Fashion and apparel. Frequent drops, size and fit questions, back-in-stock and low-inventory alerts, and a post-purchase series that explains exchanges before a return is requested. Our founder has planned seasonal fashion calendars since 2016, so launch-heavy schedules are familiar ground.
• Beauty, supplements and consumables. Replenishment timed to product size, subscription prompts through Recharge, and how-to-use content that cuts early churn.
• Home goods and high-ticket products. Long consideration, an educational welcome series, delivery and financing details, reviews with photos and fewer, more considered campaigns.
• Subscription brands. Failed payment recovery, skip and pause options shown before cancel, and onboarding that gets a new subscriber to their second box.
• Wholesale and B2B ecommerce. Reorder reminders by account, price list or catalog updates, and sales rep alerts, covered in the next section.

B2B Email Marketing Services and Lead Nurture Automation

Not every client sells products online. For service firms, software companies and B2B suppliers, a B2B marketing automation agency has a different job: moving a lead from first form fill to a sales conversation without anyone forgetting to follow up. We build that in HubSpot, ActiveCampaign or the platform you already pay for.

Typical work includes nurture sequences by lead source and use case, lead scoring based on page visits and email clicks, lifecycle stages synced to your CRM, and alerts that tell a salesperson when a lead is ready for a call. Leads from Meta and Google forms land in the right sequence within minutes. When the logic goes beyond what your CRM can handle, our team builds it as part of our AI automation and workflow services.

Email Marketing Platforms and Tools We Use

How We Measure Email Marketing Results

Email reporting is easy to inflate, and open rates say little about money. We report the numbers that connect to revenue and list health.

• Revenue per recipient for each campaign and each flow, so a large send to a cold list cannot hide behind total revenue.
• Placed order rate and click rate by segment, which show whether targeting is working.
• Flow revenue versus campaign revenue as a share of total store revenue, tracked month by month.
• Net list growth after unsubscribes, bounces and suppressions, not just new sign-ups.
• Spam complaint and unsubscribe rates, the early warning signs for deliverability.

Your email platform uses its own attribution window, so it will always credit email more than GA4 does. We tag every link with UTMs and show both views side by side, and where volume allows we hold out a random share of a flow's audience to measure the true lift. If your tracking needs work before any of this is reliable, our analytics and tracking team fixes it first.

Why Choose 95 Solutions as Your Email Marketing Agency

• Senior-led strategy. Every account is led by our founder, Mustafa, who has 11+ years in digital marketing and has been Head of Marketing for a Florida-based resort wear brand since January 2016, planning around the same launches, sales and stock pressures you face.
• We test on our own properties. We build and run our own sites and software, including the AM Jarvis SaaS suite, and try forms, tracking and automation ideas there first.
• You own everything. Your email platform, lists, templates and sending domain stay in your name, with us added as users.
• Hours that match yours. We are a US-registered LLC with contracts and invoices in USD. Our working hours overlap the full US business day and UK business hours, so campaign approvals and launch-day fixes do not wait overnight.
• Clear pricing and short terms. Our plans are published, and the minimum term is three months.

Who Our Email Marketing Agency Serves

A good fit:

• Shopify and WooCommerce brands with regular orders and a list that is growing but under-used.
• Brands whose flows were set up once and never touched again.
• Teams that send campaigns but have nobody owning segmentation, testing or deliverability.
• Service and B2B companies with steady lead volume and no reliable follow-up system.
• Brands moving from Mailchimp or Shopify Email to Klaviyo who want the move done carefully.

Probably not a fit:

• Stores with very little traffic or no orders yet. Start with SEO or paid media to build an audience first.
• Businesses that want to buy lists or email people who never opted in.
• Anyone expecting email to fix a product, pricing or fulfillment problem.

If you sell on Shopify and want email planned together with ads and organic, our Shopify marketing service covers all three. When flows are sending traffic to pages that do not convert, we pair email with conversion rate optimization.

Which Email Marketing Agency Is the Best?

The best email marketing agency is the one that fits your platform, your business model and the way you make decisions; there is no single winner. An ecommerce brand on Klaviyo needs a different partner from a B2B firm nurturing leads in HubSpot, which is better served by a B2B email marketing agency that understands sales handoff. When you compare email marketing companies, ask:

• Whose account is it? The platform, lists and sending domain should stay in your name.
• What gets reported? Revenue per recipient and list health, not open rates and platform-attributed revenue alone.
• How is deliverability handled? Listen for authentication, engagement-based sending and complaint monitoring.
• Who does the work? Find out who plans, writes and designs your calendar, and who reviews it.

Email Marketing Pricing

Working with us as your email marketing agency is billed as a monthly retainer, sized by how many campaigns we send and how many flows we manage, with a three-month minimum term. If you only need your core flows built, there is a fixed-price Core Flows Setup that your team can run afterward. The current plans are below.

What moves the cost: the number of campaigns per month, how many flows we build and maintain, whether SMS is included, the number of stores, markets or languages, how much custom design each send needs, and whether the account needs a migration or deliverability repair before regular sending. Your email platform's own fees are billed to you by the platform and are separate from ours.

Need something different, such as a platform migration or a B2B nurture build? Contact us for a custom quote. Access, ownership and onboarding questions are answered in our agency FAQ.

What Happens After You Contact Our Email Marketing Agency

The easiest first step is a free marketing audit with your email account included. Give us read access to your platform, or send screenshots of your flows and recent campaign results, and we review flows, segments, forms and authentication. We reply within one business day, book a short call to understand your store, calendar and goals, and then send a written scope covering what we would fix first, what is included and when each flow would go live. If email is not your biggest opportunity right now, we will tell you that too.