WordPress SEO services start from a simple truth: WordPress is a capable platform for search, but its defaults and its plugin ecosystem create problems that build up quietly. Tag archives, author pages and date archives get indexed. Two plugins both print meta descriptions. A page builder adds seconds of script to every page. None of this is visible from the dashboard, and all of it costs rankings.
We work with businesses whose WordPress site is their main source of leads or sales: service companies, SaaS marketing sites, publishers and B2B firms. The work sits within our SEO services and combines technical cleanup with the content and on-page work that grows traffic once the base is sound.
What Our WordPress SEO Services Include
| Area | What we do |
|---|---|
| SEO plugin configuration | Set up Yoast SEO, Rank Math or SEOPress properly: title templates, noindex rules for thin archives, sitemap contents, breadcrumbs and schema settings. We remove duplicate SEO plugins that fight each other. |
| Index cleanup | Decide which tag, category, author, date, attachment and paginated URLs should be indexed, and noindex, redirect or remove the rest. Deeper crawl and rendering issues are handled through our technical SEO services. |
| Speed and Core Web Vitals | Reduce plugin and page builder weight, configure caching, defer scripts and fix image delivery, with Interaction to Next Paint as a priority since it replaced First Input Delay in March 2024. |
| Schema markup | Organization, Service, Article, FAQPage, Product and BreadcrumbList JSON-LD, checked for duplicates from themes and plugins. |
| On page SEO | Keyword mapping, title and heading rewrites, content gaps and cannibalization fixes, as described on our on page SEO page. |
| Internal linking and structure | Category structure, related posts and contextual links that point authority at the pages that make money. |
| Content | New service pages and articles written for specific search intents, published through the block editor in your existing templates. |
WordPress SEO Problems We Fix Most Often
Archive bloat
Every tag creates a new archive page, and sites that tag freely end up with hundreds of thin, near-identical pages in the index. Author archives on single-author sites duplicate the blog, and date archives rarely serve anyone.
Plugin conflicts
Themes, page builders and SEO plugins can each output their own title tags, canonicals and schema. The result is two canonicals or three Organization blocks on one page. We find which component outputs what and leave a single clean source.
Staging and settings mistakes
The "Discourage search engines from indexing this site" box under Settings, Reading is a classic leftover from development. So are indexed staging subdomains that duplicate the live site. Both are quick to fix once found.
Attachment pages and hacked spam
Older sites often have indexed media attachment pages; WordPress only disabled these by default for new installs from version 6.4. Outdated plugins can also lead to injected spam pages, such as the Japanese keyword hack, which show up in Search Console before anyone notices on the site.
Heavy themes and builders
Multipurpose themes and page builders load scripts and styles for features you never use. We trim what loads on each template, and if the theme cannot be fixed, we say so plainly.
How We Deliver WordPress SEO Services
- Audit (weeks 1 to 2). We crawl the site, review the SEO plugin, theme and active plugins, check what Google has indexed in Search Console, and test key templates in PageSpeed Insights. You get a prioritized fix list.
- Safe setup (week 2). Changes are tested on a staging copy where possible, with a backup taken before anything goes live. For sites without staging, we make changes in small, logged batches.
- Technical cleanup (weeks 3 to 6). Plugin configuration, index cleanup, redirects with the Redirection plugin or server rules, schema fixes and speed work, in order of impact.
- Page and content work (month 2 onward). Priority pages are rewritten and internal links rebuilt, and new content is planned against a keyword map so nothing competes with existing pages.
- Monitoring (ongoing, reported monthly). We watch indexing, Core Web Vitals and rankings in Search Console, and recheck after WordPress, theme or plugin updates, which can undo settings.
WordPress SEO Deliverables and What Good Looks Like
- A WordPress audit report covering plugin and theme output, index status by URL type (posts, pages, categories, tags, authors, attachments), speed by template and a ranked fix list.
- An index plan stating which archive types stay indexed, which are noindexed and which are redirected, with the reason for each.
- A configured SEO plugin with documented title templates, sitemap settings and schema choices, so your team knows why each setting exists.
- A keyword and page map that assigns one intent per page and shows where new content is needed.
- A change log and monthly report with Search Console and GA4 data for the pages we changed.
A healthy result is measurable: the count of indexed URLs in Search Console matches the pages you actually want in search, Core Web Vitals pass on your main templates in the field data, duplicate titles and canonicals drop to zero in crawls, and clicks and leads from priority pages rise over the following months. Rankings depend on competition, so we report those trends honestly rather than promising positions.
WordPress SEO With Page Builders and the Block Editor
How your site is built changes what SEO work is possible and how long it takes.
Block editor (Gutenberg)
The native block editor produces lean markup, and block themes with full site editing make template-level changes such as heading structure and breadcrumbs straightforward. It is usually the easiest setup to optimize.
Elementor, Divi and other builders
Builders give marketers design control, but they add extra wrappers, scripts and styles, and they make it easy to misuse heading tags for visual size. We fix heading hierarchy inside the builder, unload unused assets per template and check whether the builder's own performance settings are switched on.
Classic and custom themes
Older custom themes often hard-code titles, meta tags or schema in header files, which then clash with the SEO plugin. Our WordPress developers clean those out in a child theme so updates do not overwrite the fix.
WordPress SEO Plugins and Tools We Use
| Category | Tools |
|---|---|
| SEO plugins | Yoast SEO, Rank Math, SEOPress |
| Performance | WP Rocket, LiteSpeed Cache, Perfmatters, Cloudflare, PageSpeed Insights |
| Debugging | Query Monitor, WP-CLI, browser DevTools |
| Redirects | Redirection plugin, Nginx and Apache rules |
| Crawling and data | Screaming Frog SEO Spider, Google Search Console, Google Analytics 4, Ahrefs |
Why Choose 95 Solutions for WordPress SEO Services
- SEO and WordPress developers on one team. Our WordPress development team can fix templates and theme code directly, so SEO recommendations do not stall waiting for a developer.
- We know when WordPress is the limit. Our own site started on WordPress, and we moved it to a custom CMS when plugins could no longer do what we needed. That experience helps us tell apart a fixable setup from a platform problem.
- Senior-led. Mustafa, with 11+ years in digital marketing, sets the priorities on every account.
- You own everything. Your hosting, domain, plugins, licenses and accounts stay in your name.
- Hours that fit. We are a US LLC with hours covering the US business day and overlapping UK hours.
Who Our WordPress SEO Services Are For
A good fit
- Businesses whose WordPress site brings in leads or sales and has stalled in search.
- Content sites and blogs with years of posts, tags and categories that need cleaning up.
- Teams that want one WordPress SEO company to handle both search work and development changes.
Probably not a fit
- WooCommerce stores, where product and category issues dominate. See our WooCommerce SEO service instead.
- Sites that need ongoing updates, backups and security more than SEO. That is WordPress maintenance.
- Owners hoping one plugin setting will fix rankings on its own.
Where WordPress SEO work differs by site type
Service businesses usually need stronger service and location pages and a clear internal path from blog posts to those pages. Publishers and blogs need archive cleanup, pruning or merging of thin old posts, and careful handling of pagination. SaaS and B2B marketing sites on WordPress tend to suffer from overlapping feature, solution and use case pages, plus heavy scripts from marketing tools, so the work centers on cannibalization and template speed.
When to Hire a WordPress SEO Agency
A capable site owner can set up Yoast SEO or Rank Math, write good titles and publish useful posts. A WordPress SEO agency earns its fee when the problems sit below that level: thousands of archive URLs in the index, a page builder slowing every template, schema printed three times, or traffic that dropped after a redesign and never came back. It also makes sense when the site is your main lead source and nobody in-house has time to own search.
Whether you compare agencies or a solo WordPress SEO consultant, ask who will touch the theme code, how changes are tested before they go live, and how they report on indexing as well as rankings. An agency that only sends plugin recommendations will leave the hardest fixes with you.
| Option | Good for | Limits |
|---|---|---|
| Do it yourself with a plugin | New or small sites with a few dozen pages | Plugin checklists miss index bloat, conflicts and speed problems |
| WordPress SEO consultant | An audit and a fix list for a team that can implement | Theme code changes and ongoing content usually fall back on you |
| WordPress SEO agency | Sites where search is a main lead source and fixes touch code, content and speed | A monthly commitment, which only pays off if the site has room to grow |
Common WordPress SEO Mistakes Site Owners Make
- Chasing the green light. Stuffing a focus phrase into every paragraph to satisfy a plugin score reads badly and does nothing for rankings.
- Installing a plugin for every problem. Each new plugin adds code, and overlapping SEO, schema and speed plugins often break each other.
- Using categories and tags interchangeably. Dozens of tags that mirror categories create duplicate archives with no unique value.
- Changing permalinks without redirects. Switching from date-based URLs to post name without a redirect map loses rankings that took years to build.
- Ignoring Search Console. Most WordPress problems, from hacked pages to indexing drops, show up there first.
WordPress SEO Services Pricing
Our WordPress SEO services run on our monthly SEO plans with a 3-month minimum term. What drives the cost is the size of the site and its archive structure, how much technical cleanup the theme and plugins need, whether our developers or yours make the template changes, and how much new content you want each month. A large content site with years of tags and a heavy builder needs more hours up front than a 30-page service site on a lean theme.
Starter
$900 /month
Billed monthly
- Up to 15 target keywords
- Technical SEO audit in month one
- On-page optimization of up to 8 pages a month
- 2 SEO articles a month (1,200+ words)
- 2 white-hat outreach links a month
- Monthly report and 30-minute call
- Minimum term
- 3 months, then month to month
Growth
$1,750 /month
Billed monthly
- Up to 35 target keywords
- Everything in Starter
- On-page optimization of up to 15 pages a month
- 4 SEO articles a month
- 4 white-hat outreach links a month
- Google Business Profile management
- Bi-weekly calls and a live dashboard
- Minimum term
- 3 months, then month to month
Scale
$3,200 /month
Billed monthly
- Up to 75 target keywords
- Everything in Growth
- On-page optimization of up to 30 pages a month
- 8 SEO articles a month, including 1 pillar page
- 8 outreach links a month plus 1 digital PR asset a quarter
- Weekly calls and a shared Slack channel
- Minimum term
- 3 months, then month to month
All prices in USD. Need something different? Ask for a custom quote.
For a one-off cleanup, a rebuild decision or a site with several languages, contact us for a custom quote.
Is WordPress or Shopify Better for SEO?
Neither is better for SEO in general; each suits a different kind of site. WordPress gives you more control over URLs, templates and content structure, which suits service businesses, publishers and content-heavy sites. Shopify handles hosting, speed basics and product schema with less setup, but fixes URL prefixes such as /products/ and /collections/ and limits some technical changes. For stores, the choice usually comes down to catalog size and who maintains the site, which our Shopify vs WooCommerce comparison covers. If you already run Shopify, see our Shopify SEO services.
When WordPress Itself Is the Problem
Most WordPress SEO issues are fixable within WordPress. Occasionally the theme, builder or plugin stack is so tangled that rebuilding is cheaper than repairing, or the site needs features plugins handle badly. In those cases we lay out the options, from a rebuild on a lean theme to a move to another platform, and handle the move through our SEO migration services. Our guides on custom CMS vs WordPress and Webflow vs WordPress cover the trade-offs.
Get a WordPress SEO Review of Your Site
To see where your site stands first, request a free audit and tell us which SEO plugin, theme and page builder you use. We reply within one business day, go through what we found on a short call, and send a written scope with the fixes we would make first and the plan that fits. You can also call or WhatsApp us from the contact page.