95 Solutions is a small, senior-led company that does two things: it grows online businesses through search, paid media, email and conversion work, and it builds the websites and software those businesses run on. The founder leads strategy on every account personally, which is the main reason clients choose us and the main reason we stay deliberately selective about how many we take on.
How 95 Solutions Started
Muhammad Mustafa, who goes by Mustafa, started in digital marketing as a freelancer in 2015. For six years he worked directly with business owners on SEO, Google Ads, Meta Ads and ecommerce stores, which meant learning every part of the job rather than one narrow slice of it.
In January 2016 he became Head of Marketing for a Florida-based resort wear brand, a role he still holds. Running marketing inside a brand is different from advising one. You own the budget, you answer for the margin, and you live with the consequences of every campaign, site change and email long after the report is sent. That experience shapes how we work with clients today.
Alongside that work he completed a BS in Computer Science in 2018. The degree is why 95 Solutions builds software as well as running campaigns: Mustafa can read the code behind a tracking setup, a Shopify theme or a data pipeline, and he can tell when a marketing problem is really a development problem.
In 2021 he founded 95 Solutions LLC, a US-registered company, to offer clients the same standard of work he delivered in-house: one senior person accountable for the plan, a team that can execute across marketing and code, and plain reporting on what is and is not working. In July 2024 he also took on a contract role as Head of Marketing for a second fashion brand, so he continues to run real budgets for real brands every week.
What We Build for Ourselves
We think an agency should use its own methods on its own properties before selling them. We do that in three places.
- AM Jarvis. Mustafa co-builds AM Jarvis, a SaaS suite for Shopify and WooCommerce store owners. It covers bulk product imports with AI rewriting, a Google Merchant Center violation scanner and fixer, bulk product editing with preview and undo, programmatic SEO with a uniqueness gate, niche research, a lead finder and a rank tracker.
- Boiler Decoder. Mustafa built and runs Boiler Decoder, a UK reference site that explains boiler fault codes in plain English. It is organized as a content silo of brand hubs and fault-code pages.
- Our own CMS. Boiler Decoder and this website both run on a custom PHP and SQLite content management system our team wrote, with drip-feed publishing, IndexNow pings, structured data, an llms.txt file and cookie-free analytics built in.
When we recommend a site structure, a publishing cadence or a technical SEO change to a client, there is a good chance we have already run it on one of these.
What 95 Solutions Believes About Agency Work
- Senior-led work. The person who plans your strategy should be experienced enough to be accountable for it. Mustafa leads strategy on every account, and he stays involved after the kickoff call.
- Clients own everything. Your ad accounts, analytics, domains, code and content are registered to you. We are users on your accounts, never the owners.
- Published prices. Our plans are listed on the pricing page, so you know the model and the range before a call.
- Short minimum terms. Marketing retainers have a 3 month minimum, then continue monthly with 30 days notice. You stay because the work is useful, not because a contract says so.
- Honest reporting. Reports show the numbers that matter to your business, including the ones that went the wrong way, with the data source named.
- No black-hat shortcuts. We earn links and visibility in ways that will still hold up after the next algorithm update.
How a 95 Solutions Engagement Runs
Every engagement starts with a free audit or a strategy call, followed by a written proposal with fixed scope and price. Onboarding is an access checklist for your analytics, Search Console, ad accounts, store or CMS and email platform. The first 30 days go to fixing tracking and shipping quick wins, then the work settles into a monthly rhythm of reporting and calls, with planning every quarter. The full process, including how development projects run and how handover works if you leave, is on our how we work page.
Where and When the Team Works
The team works remotely. Our working hours overlap UK business hours and the full US business day, so a client in New York, Los Angeles or London can get a same-day answer during their working hours. We talk in Slack, meet on Google Meet or Zoom, and record walkthroughs in Loom so decisions do not wait for the next call.
Contracts and invoices are issued in USD by 95 Solutions LLC. Our main market is the United States, and we also work with businesses in the UK, Canada, Australia and the UAE.
Work 95 Solutions Will Not Take On
- We do not guarantee rankings, "page one" positions or a specific return on ad spend. Search engines and ad platforms control those outcomes, and anyone promising them is guessing or taking risks with your site.
- We do not buy links from private blog networks (PBNs) or link farms, and we do not build them.
- We do not write fake reviews, buy reviews or try to remove genuine reviews. Our reputation work stays inside each platform's rules.
- We do not open ad accounts or analytics properties in our own name for clients, and we do not hold access or code back when an engagement ends.
- We do not invent case study numbers. Client results are published only with written permission and a named data source, which is why our first case studies are our own products.
Ways to Get to Know 95 Solutions
If you want to see how we think before you commit to anything, read our case studies, look through the plans on the pricing page, or contact us with a short description of your business and what you want to change. We reply within one business day.