95 Solutions is a TikTok ads agency for ecommerce and consumer brands that want paid TikTok to produce sales, not just views. Our TikTok ads services cover creative, campaigns, tracking and TikTok Shop under one senior-led plan. The platform rewards brands that publish a lot of native-looking video and test it quickly. It punishes brands that run one polished TV-style ad until it fatigues, or launch with a pixel that barely fires.
As a TikTok advertising agency, we handle the parts that decide results: creative strategy and briefs, account structure, tracking, testing cadence and, where it fits, TikTok Shop. If you want organic posting and community management rather than paid campaigns, see our TikTok marketing service. Paid TikTok sits inside our wider PPC management services.
Our TikTok Ads Agency Services
- Account and tracking setup. TikTok Ads Manager and Business Center structured correctly, the TikTok Pixel installed with standard events, and the Events API sending server events with matching event IDs so TikTok can deduplicate them.
- Creative strategy and briefs. Hook lists, angles, scripts and shot lists written for creators, your team or UGC producers, based on what customers actually say in reviews, comments and support tickets.
- Spark Ads and creator content. Boosting posts from your account or from creators through Spark Ads authorization codes, so ads keep the creator's handle, likes and comments.
- Campaign management. Smart+ and manual campaigns, audience and bid strategy choices, budget pacing, and weekly creative rotation.
- Retargeting and catalog ads. Video Shopping Ads from your catalog, plus retargeting of viewers and site visitors.
- TikTok Shop. Shop setup support, product listings, affiliate creator programs, GMV Max campaigns and LIVE planning for brands selling directly in the app.
- Reporting. Weekly test notes and monthly reporting against your store and GA4.
How Does TikTok Advertising Work?
TikTok advertising works as an auction: you choose an objective, a budget and an audience in TikTok Ads Manager, and TikTok shows your video in the For You feed to the people it predicts are most likely to take that action. Accounts follow a hierarchy. Business Center holds your ad accounts, pixels, catalogs and user permissions. Inside an ad account, the campaign sets the objective, ad groups set targeting, placements and budget, and ads hold the creative.
Targeting can use interests and behaviors (what people watch, like and share), demographics, custom audiences from your site or customer lists, and lookalikes. In practice, broad targeting with strong creative often beats narrow interest stacks, because the video itself decides who keeps watching. Some agencies run clients through a TikTok agency ads account they control. We set the ad account up in your own Business Center, so the history stays with you.
How We Run TikTok Ads
- Audit and tracking (week 1). We review your account history, pixel events, Events API status and catalog connection. If purchases are missing or duplicated, we fix that before spending more, often with our server-side tracking setup.
- Creative research (week 1 to 2). We study the TikTok Creative Center, competitor ads, comments on top videos in your category and your customer reviews, then list the problems and objections your product answers, in customer language.
- Briefs and production (weeks 2 to 3). We turn that research into briefs with three to five hook options each. Formats usually include talking-head explanations, product demos, before and after, reaction and green screen videos. You film in-house, use creators, or we coordinate UGC production separately.
- Launch structure (week 3 or 4). We start with few campaigns so each gets enough conversions to learn, and give new creative its own testing budget.
- Test, cut and scale (weekly from launch). Each week we review hook rate, hold rate, click-through rate, cost per purchase and spend by ad. Losers are paused, winners get new hooks, and proven concepts move into scaling campaigns.
- Report and plan (monthly). Monthly, we compare TikTok-reported sales with your store and GA4, show which creative themes won, and agree the next briefs.
TikTok Ads Agency Deliverables and What Success Looks Like
You should always know what you are paying for each month. These are the outputs of our TikTok ads management, and the signs we use to judge whether the channel is working.
| Deliverable | What it means for you |
|---|---|
| Tracking check and fixes | Pixel and Events API events verified in TikTok Events Manager, with deduplication confirmed and test orders matched to your store. |
| Creative research document | Customer language, objections, competitor angles and trending formats in your category, kept as a living file your team can reuse on other channels. |
| Briefs every cycle | New hooks and scripts on a fixed rhythm, usually every one to two weeks, so fatigue never leaves the account with nothing to run. |
| Weekly test notes | Which ads won, which lost, and why, written in plain language with the numbers behind each call. |
| Monthly report | Spend, cost per purchase and return on ad spend from TikTok next to Shopify and GA4, plus creative theme performance and the plan for next month. |
Success is not a viral video. It is a steady flow of tested creative, a cost per purchase that holds when budget increases, and TikTok-reported sales that line up reasonably with your backend. We also watch branded search and direct traffic, because TikTok often starts sales that close elsewhere.
What Makes TikTok Ad Creative Work
TikTok creative is judged in the first second or two. The hook has to show the problem, the result or something odd enough to stop the thumb. Logos and slow intros belong later, if at all.
- Native look. Vertical, shot on a phone, with a person talking to camera usually beats studio footage. Ads that look like ads get scrolled.
- Sound on, captions on. Voiceover and audio matter on TikTok, and captions help people watching muted.
- Safe zones. TikTok overlays buttons, captions and the account name, so key text and product shots must sit clear of them.
- Volume. Winning TikTok ads fatigue faster than on most platforms. Plan for new creative every week or two, not every quarter.
TikTok Ads Mistakes We Fix in New Accounts
Most accounts we take over have the same handful of problems. Each one quietly raises cost per purchase.
- Pixel only, no Events API. Browser-only tracking misses conversions, so TikTok optimizes on a thin signal. We add the Events API with matching event IDs.
- Too many ad groups. Budget split across a dozen interest stacks means no ad group gets enough conversions to exit learning. We consolidate.
- Optimizing for the wrong event. Campaigns left on add to cart or clicks for months bring cheap actions that never become orders. We move to purchase once volume allows.
- Repurposed TV or Meta ads. Horizontal or heavily branded videos with text in the safe zones look like ads and get skipped. We recut them for the format or replace them.
- Ignored comments. Unanswered questions and complaints under ads hurt conversion rates. We flag them daily and agree replies with your team.
- Expired Spark Ads codes. Creator authorizations lapse and winning ads stop without warning. We track expiry dates and renew in time.
TikTok Advertising Agency, Freelancer or In-House?
| Option | Works when | Watch out for |
|---|---|---|
| In-house marketer | You have someone who lives on the platform, understands the culture and has time to brief and test weekly. | Creative volume and tracking often slip when that person also runs email, Meta and organic social. |
| Freelance media buyer | You already produce plenty of creative and only need campaign management. | Creative strategy and Events API work are often outside scope. |
| UGC or creative studio | You need volume of videos and have a buyer to run them. | Videos made without performance data repeat the same angles. |
| TikTok advertising agency | You want research, briefs, buying, tracking and reporting connected. | Make sure the agency sets the account up in your Business Center, not its own. |
TikTok Ads by Industry: Where It Fits Best
Fashion and accessories work through try-on videos, outfit builds and fit explanations from real customers. Beauty and skincare sell through routines, texture shots and honest before and after content within TikTok's ad policy limits. Home and kitchen products win with demos that show a problem solved in seconds. Food and beverage brands use taste reactions, recipes and creator collaborations. Mobile apps run app install and in-app event campaigns built around a quick screen recording of the main use. For B2B and high-ticket services, TikTok can build awareness, but it is rarely where we start.
Paid Campaigns for TikTok Shop Sellers
In markets where TikTok Shop is live, including the US and UK, people can buy without leaving the app. Instead of sending traffic to your site, much of the work is about listings, affiliate creators and in-app campaigns. Organic Shop content and LIVE selling sit with our TikTok marketing team.
Shop setup and listings
We help set up Seller Center, connect your Shopify catalog where possible, and write listings with clear titles, images and variant data. Fulfillment times matter, because TikTok scores sellers on shipping and service.
Affiliate creators
TikTok Shop's affiliate program lets creators earn commission on sales they drive. We set open and targeted collaborations, pick creators by audience fit and past sales, and brief them on angles that work in paid ads.
Shop campaigns
GMV Max is TikTok's automated campaign type for Shop products. We set targets, feed it strong creator videos and check product-level results so budget avoids low-margin items.
TikTok Ads Tools and Tracking Stack
| Category | Tools |
|---|---|
| Ad platform | TikTok Ads Manager, TikTok Business Center, TikTok Shop Seller Center |
| Tracking | TikTok Pixel, TikTok Events API, server-side Google Tag Manager, GA4, UTM templates |
| Creative research | TikTok Creative Center, TikTok One creator marketplace, competitor ad review, customer reviews and support logs |
| Production | CapCut, Adobe Premiere Pro, Canva for thumbnails and text overlays |
| Catalog | Shopify TikTok app, product feeds, AM Jarvis for bulk product data cleanup |
| Reporting | Looker Studio, Google Sheets, Shopify reports |
Why Choose 95 Solutions as Your TikTok Ads Agency
Before you hire a top TikTok ads agency, ask to see its creative testing plan and how it checks results against real orders. The best TikTok ads agency for you will explain both plainly.
- Fashion and ecommerce experience from the inside. Mustafa has led marketing in-house for a Florida-based resort wear brand since 2016 and for a second fashion brand since 2024. He plans paid social as someone who answers for the budget.
- Senior strategy on every account. Mustafa, with more than 11 years in digital marketing, sets the creative direction and reviews the testing plan.
- Tracking is built in. Our analytics team sets up the pixel and Events API from day one.
- You own it all. The ad account, Business Center, pixel, catalog and every creative asset stay with you.
- Clear terms. Published pricing, a three-month minimum, then month to month, invoiced in USD from our US LLC.
Who Our TikTok Ads Management Suits
A good fit
- Consumer brands with products that demo well on camera, such as fashion, beauty, home, gadgets and food.
- Shopify stores already profitable on Meta that want a second paid social channel.
- Brands selling in TikTok Shop markets that want affiliate creators and Shop campaigns managed together.
- Teams that can supply new video regularly, or budget for UGC production.
Probably not a fit
- Brands that can only supply one or two videos a quarter. TikTok will burn through them.
- Products in categories TikTok restricts or bans in ads.
- B2B services with long sales cycles, where LinkedIn Ads or Google Ads usually make more sense.
Many clients run TikTok next to Meta Ads, fed by the same creative research.
TikTok Ads Pricing
TikTok ads management is a monthly fee set by your ad spend band, with a percentage of spend above the top band. Ad spend goes directly to TikTok, UGC production and creator fees are scoped separately, and plans have a three-month minimum term.
Your total TikTok advertising cost has three parts: media spend, our management fee and creative. The management fee mostly follows spend, but scope also matters: running TikTok Shop with affiliates and GMV Max, several markets or languages, or a catalog that needs feed cleanup adds work. Creative volume is the cost brands most often underestimate, so we plan it with you before launch.
Management fee only. Ad spend is paid by the client directly to Meta, TikTok or LinkedIn.
Launch
$600 /month
Flat fee. For ad spend up to $5,000 a month
- Facebook and Instagram ads
- Pixel and Conversions API check
- Up to 4 campaigns (prospecting and retargeting)
- Audience and creative testing plan
- Catalog ads for online stores
- Monthly report and call
- Minimum term
- 3 months, then month to month (30 days notice)
- Setup
- $400 setup, waived on a 6-month term
Growth
$1,000 /month
Flat fee. For ad spend $5,000 to $15,000 a month
- Everything in Launch
- Up to 10 campaigns
- One extra platform (TikTok or LinkedIn)
- Weekly creative testing
- Creative briefs for your team or our designers
- Bi-weekly calls and a live dashboard
- Minimum term
- 3 months, then month to month (30 days notice)
- Setup
- $400, waived on a 6-month term
Scale
10% of ad spend
10% of monthly ad spend, minimum $1,500. For spend above $15,000
- Meta, TikTok, LinkedIn and Pinterest
- Unlimited campaigns
- Creative testing framework and reporting
- Weekly calls and Slack
- Minimum term
- 3 months, then month to month (30 days notice)
- Add-on
- Ad creative pack: 6 static ads and 2 edited short videos for $450 a month
All prices in USD. Ad spend is paid by you directly to the ad platform. Need something different? Ask for a custom quote.
If you need TikTok Shop, affiliates and paid campaigns handled together, contact us for a custom quote. Contract terms and onboarding are covered in our agency FAQ.
Next Step With Our TikTok Ads Agency
Bad tracking is the most common reason TikTok looks worse than it is, so a good first step is a free tracking audit of your pixel, Events API and store events. If you would rather talk about campaigns straight away, call or WhatsApp us, or send a note with your store link and current channels. We reply within one business day, book a short call to review your account and creative, and send a written scope with the plan, the first month's testing approach and the creative volume we recommend.