95 Solutions is a WordPress development company that builds business websites your team can edit without breaking the layout. Our custom WordPress development covers the whole job, from WordPress website design and development to launch: we write custom block themes and ACF-based builds, connect the tools your sales process depends on, and hand over a site that loads fast and is documented well enough that any competent WordPress developer could pick it up after us.
Most projects start with a slow, fragile page builder site with 40 or more plugins, a brochure site marketing has outgrown, or a new business that wants a proper foundation. The fix is usually the same: a clean theme, a short plugin list, structured content, and publishing that does not need a developer ticket for every change.
We also see plenty of sites built by someone who has since moved on, with no documentation and a theme nobody dares to update. Those projects start with an audit, and the honest answer is sometimes a careful cleanup rather than a rebuild. Either way, the aim of our WordPress development solutions is the same: a site your marketing team can run day to day and a developer can maintain without guesswork.
What Our WordPress Development Services Include
Every build is scoped from the list below. Most business sites need the first four items plus integrations; the rest depend on what you sell and how you publish.
- Custom block themes: a theme built on theme.json and custom Gutenberg blocks, so editors get your design system as reusable blocks instead of a blank canvas. If you want to rework the theme you already have rather than replace it, our custom WordPress theme development service covers that work in depth.
- ACF and custom post types: structured content for case studies, team members, locations, services or resources, with fields that feed templates, filters and schema markup.
- Custom functionality plugins: small, single-purpose plugins for business logic that should not live in the theme, such as quote calculators, gated downloads or CRM sync. Larger plugins, including ones you plan to sell or distribute, are scoped through our WordPress plugin development team.
- Migrations to WordPress: moves from Wix, Squarespace, Drupal, HubSpot CMS or a legacy build, with URL mapping and 301 redirects so existing search traffic carries over.
- Integrations: forms, CRMs such as HubSpot, Salesforce and Pipedrive, email platforms, booking tools and payment gateways, connected through official plugins or the WordPress REST API.
- Performance and Core Web Vitals: image handling, caching, script cleanup and hosting configuration aimed at good LCP, INP and CLS on real mobile devices.
- Online stores on WordPress: if you sell products, our WooCommerce agency team handles catalog, checkout and payment work on the same stack.
- Ongoing care: after launch, our WordPress maintenance and support plans cover updates, backups, security monitoring and small changes.
How We Build a WordPress Site
- Discovery and content model (week 1). We review your current site, analytics and Search Console data, then list every content type you publish and the fields each one needs. That list becomes the content model the theme is built around, and it is where most future editing headaches get prevented.
- Design in Figma (weeks 2 to 3). Our WordPress design services cover the key templates and a component library for desktop and mobile, using your real copy. You approve components, not just a homepage mockup, because components are what editors use every week.
- Build on staging (weeks 3 to 7). Development happens in Git with a staging site you can click through at any point. Each Figma component becomes a block or ACF layout with sensible defaults, locked styles where brand consistency matters, and an editor preview that matches the front end.
- Content, SEO and redirects (weeks 6 to 8). We migrate or enter content, configure Yoast SEO or Rank Math, write the redirect map from old URLs to new ones, and add schema where it fits. Tracking goes in through Google Tag Manager with GA4 events for form submissions and key clicks. Ongoing optimization after launch is covered by our WordPress SEO services.
- QA and launch (final week). We test every form end to end, check templates on real phones, run PageSpeed Insights and accessibility checks, and launch in a low-traffic window. After the DNS change we crawl the live site with Screaming Frog and watch Search Console for errors in the following weeks.
- Training and handover (launch week). Your team gets a recorded walkthrough and a short guide to the blocks. Admin access, hosting, domain and the Git repository sit in your name.
Those timings fit a typical marketing site of 8 to 15 templates. A small site can compress design and build into four weeks, while a large migration with thousands of posts adds time to the content step rather than to design.
WordPress Development Deliverables and What Success Looks Like
At handover you should be able to point at each of these and check it yourself, without taking our word for it:
| Deliverable | What it means for you |
|---|---|
| Theme and plugin code in a Git repository you own | Any developer can see every change ever made and deploy safely, with or without us. |
| Block library with locked and flexible areas | Editors build new pages from approved blocks and patterns, and brand styles cannot drift by accident. |
| Content model document | A plain list of post types, fields and taxonomies, so future features fit the structure instead of fighting it. |
| Redirect map and pre-launch crawl report | Every old indexed URL points somewhere sensible, which protects existing search traffic and backlinks. |
| Tracking plan in Google Tag Manager | Form submissions, calls and key clicks recorded in GA4, so you can judge the new site on leads, not looks. |
| Performance and accessibility check | PageSpeed Insights and Lighthouse results for key templates on mobile, with any open issues listed and explained. |
| Editor guide and recorded training | New staff can learn the site without booking a developer. |
Success after launch is measured, not promised. In the first months we look at Search Console for crawl errors and indexing of key pages, at Core Web Vitals field data once Google has enough visits to report it, at form conversion rate compared with the old site, and at how many page requests your team still needs a developer for. That last number is the clearest sign of whether the editor experience works.
Block Editor, Page Builder or Classic Theme?
The biggest decision in any build is how pages get edited. It affects speed, cost and how much layout freedom your team has later.
| Approach | Good for | Trade-offs |
|---|---|---|
| Custom block theme (Gutenberg) | Teams that publish often and want fast pages with a controlled design system | More upfront build effort; editors need a short training session |
| Classic theme with ACF flexible content | Template-heavy sites and teams used to form-style editing | Less visual editing; depends on ACF Pro as a paid plugin |
| Elementor or a similar page builder | Very small sites where marketers want pixel-level layout freedom | Heavier front end, design drift over time, and a hard dependency on the builder |
We default to a custom block theme for most business sites, and we explain the cost of any other choice before you commit.
Enterprise WordPress Development: Multisite, Headless and Scale
Enterprise WordPress development is less about bigger designs and more about governance: who can publish what, how many sites share one codebase, and how changes are reviewed before they reach production. These are the setups we plan for larger organizations:
- WordPress Multisite. One installation running many sites, such as regional or brand sites, with shared themes and plugins and separate content. It simplifies updates, but every plugin must work network-wide, so we test that before committing to it.
- Roles and editorial workflow. Custom roles and capabilities, draft and review states, and scheduled publishing, so legal or brand teams can approve pages before they go live.
- Headless WordPress. WordPress as the content back end, delivered to a Next.js front end through the REST API or WPGraphQL. It suits teams that already have front-end developers and need content in more than one channel; our headless CMS development page covers when that trade-off pays.
- Deployment discipline. Pull requests, code review, automated checks in GitHub Actions and separate development, staging and production environments, so nothing is edited on the live server.
- Single sign-on and audit needs. SSO through your identity provider and activity logging for admin actions, when your security team asks for them.
In-House WordPress Developer, Freelancer or WordPress Development Agency?
All three can build a good site. The right choice depends on how much ongoing work you have and how many skills one project needs.
| Option | Works well when | Watch out for |
|---|---|---|
| In-house developer | You ship site changes every week and can keep one person busy full time | One person rarely covers design, SEO, tracking and hosting, and knowledge leaves when they do |
| Freelancer | The scope is small and clear, such as a theme fix or a single integration | Availability, holiday cover and who maintains the code if they take a full-time job |
| WordPress development agency | The project needs strategy, design, development, SEO and tracking done together, with documentation | Junior staff doing the work after a senior sales call; ask who will actually build your site |
Many of our clients use a mix: we handle the build and the hard parts, and an in-house marketer runs daily publishing once the block library is in place.
WordPress Build Mistakes That Cost You Later
Most WordPress sites that come to us for a rebuild share the same handful of problems. Avoiding them is cheaper than fixing them:
- A theme that does everything. Multipurpose themes bundle sliders, builders and demo content you will never use, and every page pays for that code in load time.
- Business logic in the theme. When custom features live in functions.php, changing the design breaks the features. Logic belongs in a plugin.
- No staging site. Updating plugins on the live site is how checkout forms and contact forms quietly stop working.
- Plugins for one-line jobs. A plugin to add a tracking script or a redirect is one more thing to update. Small jobs go in code or in tools you already have.
- Launching without a redirect map. Changing URLs without 301 redirects throws away the authority old pages earned.
How to Choose a WordPress Development Agency
There is no single best WordPress web design company, because the right partner depends on your site, team and budget. Published lists of the top WordPress development companies are mostly paid directories or written by one of the agencies listed, so treat them as a starting point, not a verdict. These checks separate agencies that build maintainable sites from those that assemble themes and plugins:
- Ask how editors will build pages. A good answer names custom blocks or ACF layouts and shows you the editing screen, not just the front end.
- Ask for the plugin list up front. Every plugin is a future update and a possible conflict, so the list should be short and justified.
- Check who owns what. Hosting, domain, admin access and the code repository should be in your name from day one.
- Ask about redirects and tracking. If a rebuild plan does not mention a redirect map and conversion tracking, search traffic and data are at risk.
- Ask how updates are tested. You want to hear about staging, Git and a rollback plan, not "we update everything on Fridays".
- Look at live sites, not screenshots. Run a few portfolio sites through PageSpeed Insights on mobile and ask what the agency would change about them today.
WordPress Development Tools and Hosting We Use
| Category | Tools |
|---|---|
| Design | Figma, FigJam |
| Theme and blocks | PHP 8, theme.json, block.json, @wordpress/scripts, Advanced Custom Fields Pro |
| Development and deployment | Local, WP-CLI, Composer, Git, GitHub Actions |
| Hosting and CDN | Kinsta, WP Engine, Cloudways, SiteGround, Cloudflare |
| SEO | Yoast SEO, Rank Math, Screaming Frog, Google Search Console |
| Performance | WP Rocket, PageSpeed Insights, WebPageTest, Query Monitor |
| Forms and integrations | Gravity Forms, WPForms, HubSpot, Zapier, WordPress REST API |
| Analytics | Google Tag Manager, GA4, Microsoft Clarity |
Why Choose 95 Solutions as Your WordPress Development Company
- Senior-led from brief to launch. Our founder, Mustafa, has 11+ years in digital marketing and leads strategy on every account, so the site is planned around how it will be marketed, not only how it looks.
- Marketers who ship code. We built and run our own publishing CMS and co-build a SaaS product for WooCommerce and Shopify stores. We know what breaks in production because we maintain our own properties, not just client sites.
- You own everything. Hosting, domain, theme code and the Git repository are in your name. There is no proprietary builder of ours to get locked into, and our agency FAQ covers contracts and onboarding.
- Clear pricing and hours that overlap yours. Builds are fixed price and invoiced in USD by our US LLC, and we cover the full US business day plus UK business hours.
Is a Custom WordPress Build Right for You?
A good fit if you are:
- A B2B or service business whose website is a real lead source.
- A marketing team that publishes weekly and wants to build pages without waiting on a developer.
- A company stuck on a slow page builder site that needs a website redesign without losing rankings.
- A business moving off Wix or Squarespace because it has outgrown them.
Probably not a fit if you:
- Need a five-page site you will rarely update; a hosted builder may cost less over time.
- Sell a large product catalog with little content, where Shopify development is often the better call.
- Want a marketing site that designers can change visually with no developer involvement, where a Webflow build may suit you better.
WordPress Development Pricing
WordPress builds are fixed price, and the three plans below cover everything from a lean marketing site to a fully custom build. The price is set by the number of unique templates, how many custom blocks the design system needs, the integrations involved, and how much content we migrate and redirect. Hosting, domain and premium plugin licenses such as ACF Pro or Gravity Forms are billed to you directly by those vendors, at cost. Ongoing updates and support are a separate monthly plan, so you never pay for maintenance you did not ask for.
WP Starter
$1,800 one-time
One-time, 50% upfront
- Up to 6 pages
- Custom design on a fast block theme
- Blog, forms and SEO plugin set up
- 2 revision rounds
- 30 days support
- 2 to 3 weeks
WP Business
$3,900 one-time
One-time, 50% upfront
- Up to 15 pages designed in Figma
- Reusable blocks you can edit
- Speed and Core Web Vitals pass
- Schema markup and GA4
- CMS training
- 60 days support
- 4 to 6 weeks
WP Custom
From $7,500 project
One-time, milestone billing
- Custom theme and blocks
- Integrations (CRM, booking, membership)
- Content migration
- 90 days support
All prices in USD. Need something different? Ask for a custom quote.
If your project sits between plans or has unusual requirements, send us the details and we will reply with a fixed quote. You can see where this service sits in our wider web development services.
Your next step: request a free WordPress site audit. Send us your URL and what is frustrating your team, and we reply within one business day. If it looks like a fit, we book a short call to walk through your current site, then send a written scope with a fixed price, the template list and a timeline. There is no obligation to go ahead.