AI search optimization is the work of making your brand the source that ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews quote when a buyer asks a question in your category. As an AI SEO agency, we treat it as an extension of solid SEO rather than a separate discipline: assistants still depend on pages they can crawl, entities they can identify and third-party sources that vouch for you. What changes is the shape of the win. Instead of a blue link, you want a named mention, a cited link or a place in a shortlist of recommended options.
You will see this work sold under three labels. GEO (generative engine optimization), AEO (answer engine optimization) and LLM SEO describe the same job from slightly different angles, so if you were looking for a generative engine optimization agency or answer engine optimization services, this is that service, run as one program instead of three retainers. It sits inside our wider SEO services and shares the same technical foundations.
What Our AI SEO Services Include
| Service | What you get |
|---|---|
| AI crawler access review | We check robots.txt, CDN and firewall rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and Bingbot, so you choose on purpose which bots can train on your content and which can fetch it for live answers. Deeper crawl problems go to our technical SEO services. |
| Answer-first page structure | Priority pages are restructured so each section opens with a direct, quotable answer, followed by detail, specifics and sources. It is careful on page SEO written with extracted answers in mind. |
| Schema and entity markup | Organization, Person, Service, Product, Article and FAQPage JSON-LD, linked with consistent @id values and sameAs references so machines can connect your brand, your people and your offers. |
| llms.txt and clean HTML | A curated llms.txt file that points to your most useful pages, and templates that deliver the main content in HTML without depending on client-side JavaScript. |
| Citation and mention building | Getting your brand into the sources AI answers draw on: category roundups, comparison articles, review platforms, community threads and digital PR, using the same white-hat outreach as our link building services. |
| AI visibility tracking | A fixed set of buyer prompts run on a schedule across the main assistants, logging whether you are mentioned, whether you are linked, how you are described and which competitor pages are cited instead. |
GEO, AEO and LLM SEO: What Actually Changes
Retrieval is not the same as training
OpenAI documents separate crawlers: GPTBot collects content for model training, while OAI-SearchBot indexes pages for ChatGPT search. Blocking GPTBot does not remove you from ChatGPT search as long as OAI-SearchBot is allowed. Google works in a similar way: the Google-Extended token controls whether your content is used for Gemini models, and it does not change how Googlebot crawls you for Search or AI Overviews.
AI Overviews start from the Google index
AI Overviews and AI Mode are built on pages Google has already crawled and indexed, so classic Google SEO is the entry ticket. Google has described AI Mode as using a query fan-out technique that runs many related searches at once, which rewards sites that answer the follow-up questions around a topic, not only the head term.
Bing matters more than its search share suggests
Microsoft Copilot answers from the Bing index, and Bing supports IndexNow for fast notification of new and updated URLs, a cheap step many teams skip.
Mentions count even without links
Models learn which brands belong with which problems from surrounding text, so an unlinked mention in a widely read comparison article can shape an answer. We track how you are described across the web, not only backlinks.
How Our AI SEO Agency Works
- Prompt baseline (weeks 1 to 2). We agree a set of buyer prompts with you, covering problem, comparison and "best provider for" questions. We run them across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews and record who is named and which URLs are cited.
- Access and rendering fixes (weeks 2 to 4). We review robots.txt, firewall and CDN bot rules, server logs and JavaScript rendering. The goal is that the crawlers you want can reach your key pages and read the main content without running scripts.
- Entity and schema work (weeks 3 to 6). We tidy how your organization, founders, products and services are described on your site and on the profiles you control, then connect them with JSON-LD. Consistent names, descriptions and sameAs links help machines treat you as one clear entity.
- Content restructuring (month 2 onward). Priority pages are rewritten so answers lead, claims are specific and each section can stand alone when quoted. Original data and first-hand experience move up the page, because a model cannot find those anywhere else. We usually work through five to ten priority pages a month, depending on your plan.
- Citation building (month 2 onward). We find the third-party pages assistants cite for your prompts and work to get you included, corrected or better described there, through outreach, digital PR and useful contributions.
- Monthly measurement (every month). We rerun the prompt set, compare mention and citation rates with the baseline and report AI referral sessions in GA4. Every quarter we review the prompt set itself, because buyer questions and the assistants people use both shift.
AI SEO Agency Deliverables and What Success Looks Like
Every engagement produces files you keep, not only a monthly call. In the first 30 days you receive:
- The prompt set. Usually 30 to 80 buyer prompts grouped by stage (problem, comparison, vendor shortlist), agreed with you and stored in a sheet you own.
- A baseline visibility report. For each prompt and assistant: mentioned or not, linked or not, how you were described, and which competitor and third-party URLs were cited.
- A crawler access decision sheet. Every AI user agent, whether it is allowed, blocked or rate limited today, and what we recommend, so the choice is deliberate and documented.
- A prioritized fix list. Rendering, schema, entity and content issues ranked by how many prompts they affect.
- A citation target list. The roundups, review sites, directories and community threads assistants already lean on in your category, with the action for each.
Success is measured as movement against that baseline, never as a promise. The numbers we report are mention rate across repeated prompt runs, the share of answers that link to your site, how accurately assistants describe your product or service, AI referral sessions and conversions in GA4, and branded search impressions in Search Console. A good quarter shows more prompts naming you, fewer answers describing you wrongly and a growing stream of referral visits that convert.
AI SEO vs Traditional SEO: How the Two Work Together
AI SEO is not a replacement for classic search work. It reuses the same foundations and changes what you aim for and how you measure it.
| Question | Traditional SEO | AI SEO (GEO and AEO) |
|---|---|---|
| What counts as a win | A ranking position and a click | A named mention, a cited link or a place in a recommended shortlist |
| Main inputs | Crawlable pages, relevance, links, page experience | The same, plus quotable answers, consistent entity data and third-party mentions |
| Where the work shows up | Google and Bing results pages | ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode |
| How it is measured | Search Console clicks, impressions and positions | Repeated prompt runs, AI referral sessions, branded search growth |
| Stability | Rankings move gradually | Answers vary by run, user and model version, so trends matter more than snapshots |
In practice, the pages that rank well are usually the ones assistants find and cite, so we fix weak organic foundations first. If your rankings are thin, AI search optimization services sit on top of a normal SEO plan rather than replacing it.
How to Use AI for SEO Without Hurting Quality
We use language models every day, and the rule we follow is simple: AI speeds up the work, a senior person makes the decisions. These are the jobs where AI SEO optimization tools save real time on our accounts:
- Keyword clustering and intent grouping across thousands of queries pulled from Search Console and Ahrefs.
- Running prompt tests at scale through the Claude, OpenAI and Gemini APIs, so a prompt set can be repeated without hours of copying and pasting.
- First drafts of briefs, schema and alt text, which an editor then checks against the page and the product.
- Spotting internal link gaps by comparing page topics across a large site.
Where AI should not lead: choosing which topics deserve your budget, writing claims about your own product, earning editorial mentions, and anything that needs first-hand experience. Publishing unreviewed AI pages at volume is the fastest way to get ignored by both search engines and assistants.
Common AI Search Optimization Mistakes We Fix
- Blocking AI crawlers by accident. CDN and firewall bot protection settings can block OAI-SearchBot or PerplexityBot without anyone deciding to. We check the logs, not only robots.txt.
- Answers hidden behind scripts. Pricing tables, specs and FAQs loaded by JavaScript tabs are often invisible to crawlers that do not render pages.
- Five versions of your company description. Different taglines on your site, LinkedIn, Crunchbase and review profiles make it harder for models to describe you consistently.
- Expecting FAQ schema to do the job. Since 2023 Google shows FAQ rich results mainly for well-known government and health sites. Markup still helps machines read your page, but the visible answer is what gets quoted.
- Ignoring Bing. Copilot depends on the Bing index, and many sites have never verified Bing Webmaster Tools.
In-House, Freelancer or AI SEO Company: Which Fits?
| Option | Works well when | Watch out for |
|---|---|---|
| In-house SEO | You already have a strong SEO lead and developer time to spare | Prompt tracking and citation outreach are new skills that compete with existing priorities |
| Freelancer | The job is a one-off fix, such as crawler access or schema | Hard to cover content, technical and outreach work at once each month |
| AI SEO company | You want technical, content, citation and measurement work run as one program | Agencies that sell AI visibility as a separate product with no SEO foundation behind it |
Where AI Search Optimization Pays Off by Industry
- SaaS and B2B software. Buyers ask assistants for shortlists and comparisons before they ever visit a vendor site, so being named in "best tool for" answers shapes the pipeline.
- Ecommerce in considered categories. Shoppers ask which product suits a need, and assistants lean on reviews, comparison articles and clear product data.
- Professional services. Law, accounting, agencies and consultancies are researched with long, specific questions that answer-first pages handle well.
- Health, finance and other YMYL topics. Assistants are cautious here, so clear authorship, credentials you can actually show and accurate entity data matter even more.
AI Search Visibility Tools We Use
| Category | Tools |
|---|---|
| Crawling and rendering | Screaming Frog SEO Spider, Chrome DevTools, server log files |
| Search and referral data | Google Search Console, Bing Webmaster Tools, Google Analytics 4 |
| AI visibility | Ahrefs Brand Radar, Semrush AI Toolkit, scheduled manual prompt runs |
| Prompt testing at scale | Claude, OpenAI and Gemini APIs |
| Structured data | Schema.org validator, Google Rich Results Test |
| Indexing | IndexNow, XML sitemaps, llms.txt |
Why Choose 95 Solutions as Your AI SEO Agency
- We ship it on our own sites first. This website and Boiler Decoder run on a PHP and SQLite CMS our team wrote. It outputs JSON-LD schema, serves llms.txt, pings IndexNow on publish and reports Search Console keywords, so what we recommend is what we already run.
- We build with language models every day. Our founder co-builds AM Jarvis, a SaaS suite that runs on Claude, OpenAI, Gemini, DeepSeek and Groq APIs.
- Senior-led strategy. Mustafa, with 11+ years in digital marketing, leads strategy on every account.
- You own everything. The prompt set, raw logs, schema and content belong to you. Contracts are in USD from our US LLC.
Who AI Search Optimization Is For
A good fit
- B2B, SaaS and professional service companies whose buyers research vendors by asking assistants.
- Ecommerce brands in considered categories where shoppers ask for comparisons.
- Companies with genuine expertise, original data or a clear point of view that is not yet reflected in AI answers.
Probably not a fit
- Sites with no organic foundation yet. Start with an SEO audit, because assistants rarely cite pages that search engines ignore.
- Anyone who wants a guaranteed placement in ChatGPT answers. Nobody controls that, and answers vary from one run to the next.
How We Measure LLM SEO Results
AI answers change between runs and model versions, so one screenshot proves little. We run each prompt several times per cycle and track how often you are mentioned, how often you are linked, and how you are described next to competitors.
We pair that with harder data. In GA4 we segment referral sessions from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com, and we watch branded impressions in Search Console, since people who hear your name in an answer often search for it next.
Red Flags When Hiring an AI SEO Company
- Guaranteed placement in ChatGPT or AI Overviews. Answers vary by user and by run.
- Reports built on a single screenshot rather than repeated prompt runs.
- Plans to publish hundreds of AI-written pages with no review.
- No plan for the classic SEO foundations that every assistant relies on.
Questions to ask any AI SEO agency before you sign
- Which prompts will you track, and can I see and edit the list?
- How many times do you run each prompt per cycle, and on which assistants?
- How will you report AI referral traffic and conversions in my own GA4 property?
- What will you change on my site in the first 60 days, and who implements it?
- Which third-party sources do assistants cite in my category today, and how will you approach them?
- Who sets the strategy, and will I speak to that person directly?
Clear, specific answers to those six questions tell you more than any agency ranking list.
AI SEO Pricing
Our AI search optimization services start with a fixed-price AI Visibility Audit that sets your prompt baseline and fix list. Ongoing work runs on a monthly retainer with a 3-month minimum term, and the audit findings show which level you need. Cost is driven mainly by the number of brands and markets in scope, the size of the prompt set, how many priority pages need restructuring each month and how much citation outreach your category needs. If your developers implement the technical fixes, more of the retainer goes into content and outreach.
AI Visibility Audit
$750 one-time
One-time
- Brand and competitor checks in ChatGPT, Gemini, Perplexity and Google AI Overviews
- Entity, schema and llms.txt review
- Content gaps for 20 buyer questions
- Prioritized fix list and recorded walkthrough
AI Search Starter
$1,200 /month
Billed monthly
- Monthly AI answer tracking for 25 prompts
- Schema, entity and FAQ updates
- 2 answer-first articles a month
- Brand mention and citation outreach
- Monthly report and call
- Minimum term
- 3 months, then month to month
AI Search Growth
$2,400 /month
Billed monthly
- Tracking for 75 prompts across 4 AI engines
- Everything in Starter
- 4 articles and 1 comparison page a month
- Digital PR for citations each quarter
- Bi-weekly calls
- Minimum term
- 3 months, then month to month
All prices in USD. Need something different? Ask for a custom quote.
For multi-brand groups, several languages or unusual scopes, contact us for a custom quote.
Your Next Step Toward AI Search Visibility
Send us your site and the five questions your buyers ask most often. Request a free audit and we reply within one business day, book a short call to agree the prompts that matter, and follow up with a written scope showing what we would fix first and which plan fits. If you would rather talk now, call or WhatsApp us from the contact page.