Digital Marketing Services Planned Around Profit, Not Channels

Digital marketing services only pay off when every channel is judged against the same number: profit from customers you would not have won otherwise. 95 Solutions is a US-registered digital marketing company that plans and runs SEO, Google Ads, Meta Ads, analytics, email, social, content and conversion work for ecommerce stores, SaaS products and service businesses in the USA, the UK, Canada, Australia and the UAE.

Most brands that come to us already have some of these pieces, bought separately: an SEO retainer from one vendor, a freelancer on Meta, a Klaviyo account nobody really owns, and a GA4 property that disagrees with Shopify by a wide margin. We connect the data first, then decide which channels deserve budget, in what order, and who on our team runs each one. Strategy on every account is led by our founder, Mustafa, who has worked in digital marketing for more than 11 years.

Our Digital Marketing Services

Each of our digital marketing services below has its own page with scope, process and pricing. You can hire us as a full service digital marketing agency or for a single channel. When we run more than one, they share one plan, one reporting view and one point of contact, so nobody is claiming the same sale twice.

What Every Digital Marketing Retainer Includes

Scope differs by channel, but every engagement has the same working parts. Whether you hire us for one channel or six, these digital marketing agency services come with it.

How the Channels Fit Together

Digital marketing services are not a menu where every item is equally useful to every business. There is an order of operations, and skipping steps is the most common reason we see budgets wasted in the accounts we audit.

1. Measurement comes first

You cannot judge a channel without trustworthy conversion data. That means GA4 key events that match real orders or leads, Google Ads Enhanced Conversions, the Meta Conversions API with proper event_id deduplication, and Consent Mode v2, which Google has required for EEA traffic since March 2024. When tracking is broken, every later decision is a guess.

2. Capture demand that already exists

People searching for what you sell are the cheapest customers to win. Search campaigns, Google Shopping and SEO for commercial keywords usually prove themselves faster than anything else, which gives you the evidence to fund the next step.

3. Keep the customers you paid for

Welcome, browse abandonment, abandoned cart, post-purchase and winback flows turn a one-time buyer into repeat revenue with no extra media cost. Conversion work on your highest-traffic pages does the same for visitors who never bought at all.

4. Create new demand

Meta, TikTok, YouTube, organic social, content and branding reach people who were not looking for you yet. These channels are harder to attribute, so we judge them on blended results and, where spend allows, holdout or conversion lift tests.

The sequence is not a law. A product nobody searches for yet has to lead with paid social, but the logic still holds.

How We Deliver Digital Marketing Services

1. Audit and access (weeks 1 to 2). You grant user access to your ad accounts, GA4, Search Console, store or CMS and email platform. We review tracking, account structure, site health and the last 12 months of results, then write up what is broken, what is working and what is missing. If you want a first look before committing, our free marketing audit covers the biggest issues.
2. Targets and unit economics (week 2). We agree what success means in numbers you already trust: contribution margin, customer acquisition cost, payback period or qualified pipeline. A channel plan without a margin target tends to chase revenue that loses money.
3. Channel plan and budget split (week 3). We recommend which services to start, which to pause and how to split spend for the first quarter. You see the reasoning behind each line and how we will know early if it is not working.
4. Build and fix (weeks 3 to 8). Tracking repairs, campaign restructures, technical SEO fixes, email flows and landing pages come first, usually over the first 4 to 6 weeks. Most of the long-term return depends on this groundwork being done properly.
5. Run, test and report (monthly from week 6). Channel owners optimize weekly. You get a written monthly report, a live Looker Studio dashboard and a call to agree next month's priorities. Every test is logged with a hypothesis and a result, including the ones that lose.
6. Quarterly review (every 13 weeks). Each quarter we revisit budget and scope. Channels not earning their cost get cut, even when that shrinks our retainer.

Digital Marketing Tools We Use

How AI Fits Into Our Digital Marketing Services

An AI digital marketing agency should use AI where it saves time without lowering quality, and keep people on the decisions. We use it for first-pass research, classifying thousands of search terms, drafting product copy at catalog scale and spotting anomalies in account data. Our team co-builds AM Jarvis, which rewrites product data in bulk and scans Google Merchant Center for violations, and it runs on the client's own AI API keys, so your data and costs stay in your accounts.

The ad platforms are automated too: Performance Max on Google and Advantage+ campaigns on Meta decide much of the targeting themselves. That makes the inputs matter more, not less. Clean conversion data, a well-built product feed, brand exclusions and strong creative are what steer those systems, and that is where our people spend their time. Nothing written by AI goes live on your site or in your ads without a human edit.

Digital Marketing Deliverables and What Success Looks Like

We do not promise a ROAS figure or a ranking, because no agency controls Google or Meta. We do commit to outputs you can check, on dates you can hold us to:

• By the end of week 2: a written audit with every issue ranked by likely revenue impact and effort to fix.
• By the end of week 4: tracking reconciled, so GA4, the ad platforms and your store or CRM agree within a tolerance you accept.
• By the end of week 8: restructured campaigns, core email flows and the first round of SEO fixes live, with tests running.
• Every month: a written report, a live dashboard, an updated test log and next month's priorities.
• Every quarter: a budget and scope review, including a recommendation on what to stop funding.

Success is judged on numbers from your own systems. For stores that means new customer acquisition cost, contribution margin after ad spend and the marketing efficiency ratio (total revenue divided by total marketing spend). For SaaS, B2B and service firms it means cost per qualified lead, pipeline value and closed revenue by source. Impressions, click-through rate and rankings for target pages are reported as early signs of progress, never as the goal.

Why Choose 95 Solutions as Your Digital Marketing Agency

• Senior-led on every account. Mustafa freelanced from 2015, founded 95 Solutions in 2021, and has been Head of Marketing for a Florida-based resort wear brand since 2016. He has managed budgets from inside a brand, not only from the agency side.
• We test on our own properties. We run Boiler Decoder, a UK boiler fault-code reference site, on a custom CMS our team wrote, and we co-build AM Jarvis, a SaaS suite for Shopify and WooCommerce stores. New tactics get tried on sites where the risk is ours before we recommend them to you.
• You own everything. Ad accounts, GA4 properties, Tag Manager containers, email accounts, domains and code stay in your name. We are added as users. If you ever leave, nothing needs to be migrated or negotiated back.
• Hours that match yours. Our hours overlap UK business hours and the full US business day.
• Plain commercial terms. Contracts and invoices come in USD from our US LLC, pricing is published, and retainers have a 3-month minimum term rather than a 12-month lock-in.

Who Our Digital Marketing Services Are For

A good fit

• Ecommerce brands on Shopify or WooCommerce that want paid, organic and email run from one plan. Our ecommerce marketing page covers that setup in more detail.
• SaaS and B2B service companies that want a B2B digital marketing agency focused on tracked, qualified pipeline rather than a pile of form fills.
• Small businesses that need a digital marketing agency for small business budgets: one or two channels done properly, with a clear spending ceiling.
• Founders who have outgrown a patchwork of freelancers and want one accountable team, without building a full in-house department yet.
• Marketing managers who own the strategy and need senior execution capacity on specific channels.

Probably not a fit

• Businesses looking for guaranteed rankings or a promised ROAS. Nobody can honestly guarantee either, and we will not pretend to.
• Brands that want posting volume or traffic numbers with no link to revenue.
• Companies that cannot fund both the management fee and the ad spend or site fixes the plan depends on.
• Anyone who wants the agency to own the ad accounts or the data.

How to Choose a Digital Marketing Agency

Choose an agency or internet marketing company by how it measures success, who runs your account and whether you keep the data, not by the length of its service list. These checks take an hour and can save months of wasted retainer.

• Ask who does the work. Find out whether the person who pitched you will plan the account, or whether it moves to a junior after signing.
• Check account ownership. Ad accounts, GA4 and domains should be in your name. An agency that insists on owning them makes leaving expensive.
• Read a sample report. It should start from orders, leads or pipeline in your own systems, not platform-reported ROAS alone.
• Treat guarantees as a warning. No agency controls Google or Meta, so promised rankings or a fixed ROAS are sales talk.
• Know the terms. Minimum term, notice period and who pays for tools should be clear before you sign. Ours are covered in the agency FAQ.

Digital Marketing Agency vs In-House Team vs Freelancers

There are three common ways to staff your marketing, and each one fails in a predictable way. Pick the one whose weakness you can live with.

Many clients mix the models. An in-house marketer owns brand and content while we run paid media and tracking, or a founder keeps social in house and hands us SEO and email. The plan matters more than the org chart, as long as one person owns the final numbers.

Digital Marketing Mistakes We Find Most Often in Audits

• Conversions counted twice. A GA4 import and a Google Ads tag both set as primary conversions for the same purchase, so bidding chases inflated numbers.
• Brand search hiding inside Performance Max. Without brand exclusions, the campaign takes credit for people who were already searching your name.
• Search terms nobody reads. Broad match running for months with no negative keywords, spending on searches that will never buy.
• Email used only for discounts. A list that hears from you only when there is a code learns to wait for one.
• Blog traffic with no path to a sale. Articles that rank but never link to the product, collection or service page that earns money.
• Reports built on platform ROAS alone. Each platform claims the same order, so the totals add up to more revenue than the business made.

Which Service Should You Start With?

If you are not sure which digital marketing services to begin with, match your situation to the list below.

When Marketing Needs Engineering Too

Some growth problems are not marketing problems at all. A slow theme, a feed missing GTINs or a CRM that never receives the lead will cap any campaign. Because our software development team sits in the same company as our digital marketing services, fixes like these do not wait in another vendor's queue.

If you would rather add people to your own team than hand over a channel, our staff augmentation service places dedicated developers and marketers who work inside your tools and processes. You can see everything we offer across marketing and engineering on the services overview.

What to Expect in the First 90 Days

Month one is access, audit, tracking fixes and the channel plan, plus quick changes such as broken conversion actions or wasted search terms.

Month two is build and launch: restructured campaigns, new email flows, priority SEO fixes and the first tests. Paid media usually shows a clear direction within 4 to 8 weeks of clean data.

Month three gives the first honest read on trend lines. SEO takes longer for competitive terms, so we report impressions and rankings for target pages while traffic builds.

Digital Marketing Services Pricing

Our digital marketing services are priced per channel, so you pay only for what you use. Ongoing channels such as SEO, email and social are monthly retainers with a 3-month minimum term. Paid media management is a flat fee by monthly ad spend band, with a percentage of spend above the top band. Set-up projects such as tracking builds, branding and landing pages are fixed price. Cost is driven by the number of channels, your ad spend, the size of your site or catalog, how many markets and languages you sell in, and how much content or creative we produce. SEO is the channel most clients start with, so its monthly plans are shown below. You can compare every other plan on our pricing page.

If you want several channels combined into one scope, ask for a custom quote and we will send a written proposal with a price for each line.

The easiest next step is a free digital marketing audit. Send us your site and the channels you run today, and we reply within one business day to book a short call. After the call you get a written scope: what we would fix first, which services we recommend and which we do not, the monthly cost and what we need from you. If one channel is all you need, we will say so.