Social Media Management Services, Planned and Published for You

Social media management services cover the operational side of social: planning what goes out, making it, publishing it on time, replying to the people who respond, and reporting on what happened. It is the work that falls behind first when a founder or a one-person marketing team gets busy, and the gaps show quickly as silent weeks, unanswered DMs and rushed posts.

We run that operation for you as part of our social media marketing service. You get a fixed monthly rhythm, one point of contact, clear approval steps and rules for what gets escalated to your team. The strategy behind it is set by a senior marketer, not improvised post by post.

What Does Social Media Management Include?

Social media management includes planning, creating, publishing, replying and reporting: everything needed to keep your channels active and useful day to day. In our service, that breaks down into seven parts.

• Monthly content calendar: every post for the month with date, platform, format, caption, hashtags or keywords, visual and link, delivered before the month starts.
• Post design and short video editing: static posts, carousels, Story frames and Reels or TikToks edited from your footage, stock-free wherever possible.
• Copywriting: captions written for each platform, not pasted across all of them, in a voice guide we agree with you in the first month.
• Scheduling and publishing: posts queued natively or through a scheduler, with a check after publishing that links, tags and product tags work.
• Community management: replies to comments and DMs, spam hiding, and escalation of complaints, order problems and press or partnership requests.
• Profile upkeep: bio, highlights, link-in-bio page, pinned posts and cover images kept current with your offers and launches.
• Monthly reporting: platform metrics plus GA4 sessions and conversions from UTM-tagged social links, with next month's changes spelled out.

What a Month of Social Media Management Looks Like

A predictable rhythm is what makes social media management services work: it keeps approvals quick and posting consistent. This is the cycle most clients settle into after onboarding.

How We Handle Community Management

Replies are where a lot of social revenue is won or lost, so we treat community management as a defined process rather than something done when there is time.

Response rules

We check inboxes and comments on every business day, during hours that overlap the US and UK. Straightforward questions about sizing, shipping, availability or opening hours are answered from a saved reply library that you approve in advance. Anything outside that library gets a holding reply and goes to the named person on your team.

Escalation

Complaints, refund or order issues, safety concerns, legal threats and media requests are escalated the same day with a screenshot and a suggested reply. We never argue with customers in public or delete legitimate criticism. If negative reviews or comments are a wider problem for your brand, our reputation management team handles review platforms and response strategy.

Spam and abuse

We hide spam, scam links and abusive comments, set up keyword filters on Instagram and Facebook, and keep a log of anything removed so you can see what was hidden and why. We also watch tags and brand mentions, so posts about you that do not appear in your inbox still get a response or a repost where it helps.

If replies are the main gap and your team can handle posting, our community management services cover inbox and comment handling as a standalone service, with set response windows and escalation rules.

How Social Media Management Onboarding Works in the First 30 Days

1. Access and audit (days 1 to 5). You add us as a partner in your Meta business portfolio and give admin or scheduler access on the other platforms. We audit each account's last 90 days and your GA4 social traffic.
2. Voice guide and visual templates (days 5 to 12). We write a short voice guide with example captions and build templates in your Canva team or Figma file, using your existing brand assets.
3. Reply library and escalation contacts (days 8 to 14). We draft saved replies for the questions you get most, agree who handles each type of escalation, and set filters for spam.
4. First calendar (days 12 to 21). The first full month is built, approved and scheduled. We also fix bios, highlights and link-in-bio pages, and add UTM parameters to every link.
5. Baseline report (end of month one). At the end of month one you get a report that sets the baseline we will measure the next two months against.

Social Media Management Deliverables and Monthly Benchmarks

Every month of social media management produces the same set of outputs, so you can check the work without chasing anyone for it.

We do not set follower targets. The benchmarks that matter are consistency (nothing missed), responsiveness (no question left unanswered for days) and a steady improvement in saves, shares and link clicks per post, which is what tends to come before more traffic and sales.

Social Media Management Tools We Use

We work in whatever social media management software you already pay for, or set up a lean stack if you have none.

Free and Paid Social Media Management Software Compared

You do not need an expensive social media management platform to run two or three channels well. The right choice depends on how many people approve content, how many inboxes you need to share and whether you need listening or advanced reports.

Free social media management tools

Meta Business Suite schedules posts and Stories for Facebook and Instagram and gives you one inbox for comments and DMs at no cost. LinkedIn, TikTok and Pinterest all offer native scheduling. Buffer and Metricool both have free plans with limits on channels and scheduled posts, which suit a small business running a few accounts. Canva's free plan covers basic design. Together these cover most small business social media management needs.

When paid software is worth it

Paid tools earn their cost when several people need approval workflows, when a shared inbox across many accounts saves real hours, or when you need listening and competitor benchmarks. Sprout Social and Hootsuite are built for that. Later and Planoly suit visual brands that plan Instagram by grid, and Metricool's paid plans add reporting across more platforms. We recommend software after the audit, based on your team size, and never resell licenses.

Social Media Management Company, Freelancer or Doing It Yourself?

Each option works for someone. The question is which jobs you need covered and how much of your own time you want to spend.

• Doing it yourself costs no fees and keeps the voice authentic, but it is usually the first thing dropped in a busy week, and DMs suffer most. It works best with one platform and a simple weekly routine.
• A freelancer is a good step up when you need one skill, such as design or captions, and you can still own the plan, approvals and replies. Cover during holidays and sick days is the usual gap.
• A social media management company covers planning, design, video editing, publishing, replies and reporting from one team, with cover built in. It costs more than a freelancer and still needs raw material and approvals from you.

A practical test: list every task in a normal month of social, then mark who will do each one. If more than half land on you, or nobody, a managed service is likely worth comparing.

Why Brands Pick 95 Solutions as Their Social Media Management Company

• Senior oversight on a practical service. Mustafa, our founder, has 11+ years in digital marketing and reviews strategy and reports on every account.
• Hours that fit US and UK teams. Our working hours cover UK business hours and the full US business day, so comments and DMs are not left overnight on either side.
• You keep control. Accounts, templates, reply libraries and raw files stay in your name and your drive. Contract and ownership details are in our agency FAQ.
• Short commitment. Three-month minimum term, USD invoices from a US LLC.

Who Our Social Media Management Services Suit

Social media management services suit brands that know what they sell and who they sell to, but lack the hours to run their channels well. That includes social media management for small business owners who have been posting themselves between other jobs.

A good fit

• Brands posting inconsistently because the person responsible has a bigger job.
• Ecommerce stores that get sizing, stock and shipping questions in DMs every day.
• Marketing managers who want execution handled while they keep ownership of strategy.

Probably not a fit

• Accounts that need live moderation at night or on weekends as standard.
• Brands that want every post approved by several people, one at a time.
• Businesses looking only for a posting service with no replies or reporting.

Social Media Management Mistakes We Clean Up in Month One

• Posting from personal logins. Accounts tied to one employee's personal profile become a problem the day that person leaves. We move access into your Meta business portfolio and business accounts with role-based permissions.
• No reply library. Different people answer the same shipping or pricing question in different ways. A saved, approved library keeps answers consistent and fast.
• Calendars built the week before. Last-minute planning means no time to film, approve or tag links. A month-ahead calendar fixes most quality problems on its own.
• Bio links that go nowhere useful. Link-in-bio pages often point to the homepage or an expired offer. We point them at current products and landing pages, tagged for GA4.
• Reports with no decisions. A screenshot of follower counts does not tell anyone what to change. Every report we send ends with next month's actions.

If you need platform depth rather than day-to-day running, see our dedicated pages for Instagram marketing, TikTok marketing, LinkedIn marketing and Pinterest marketing.

Social Media Management Pricing

Our social media management packages are billed as a monthly retainer. Plans scale with the number of platforms, the number of posts and videos per month, and the amount of community management included. The minimum term is three months. Our guide to social media management pricing explains how agencies usually structure this and what to compare between quotes.

If your mix of platforms or posting volume does not match a plan, ask us for a custom quote.

Next Step: Hand Over Your Social Media Management

Start with a free marketing audit and list the platforms you want managed. We reply within one business day and book a short call about your products, your busiest questions in DMs and who approves content on your side. You then get a written scope covering platforms, monthly post and video volume, reply hours, reporting and the plan that fits, so you can compare it with any other quote line by line.