A Facebook marketing agency should do more than post three times a week. Facebook marketing today is a mix of page content, short video, community replies and paid ads, and the businesses that get value from the platform treat those as one system. A Reel that earns comments organically becomes the next ad. An ad that gets questions in the comments needs someone answering them. A page that looks abandoned undermines every paid click that lands on it. Our Facebook marketing solutions put all of that under one plan and one team.
This service sits inside our social media marketing work and is built mostly for small businesses, local service firms and online stores. If you only need paid campaigns at scale, with weekly creative testing across larger budgets, our Meta Ads management service is the closer match. If you want your page, your content and a sensible amount of advertising handled together, read on.
What Our Facebook Marketing Services Include
| Service | What we do | Why it matters to you |
|---|---|---|
| Page audit and setup | Review your page name, category, About section, contact buttons, hours, pinned post and linked Instagram account. | The page is often the first thing a buyer checks after seeing an ad. It needs to look current and answer basic questions. |
| Content calendar | A monthly plan of posts and Reels built around your products, offers, seasons and customer questions. | You approve a month at a time instead of being asked for ideas every week. |
| Designed posts | Static and carousel posts designed in your brand style, with captions written for Facebook rather than copied from another channel. | Consistent, recognizable content that does not look like a template. |
| Reels editing | Short vertical videos edited from footage you film on a phone, with captions, cuts and cover frames. | Video gets the widest reach on Facebook today, and the best Reels become ad creative. |
| Comment and message replies | Replies to comments on posts and ads and to page messages, following an agreed response guide. | Questions get answered while the buyer is still interested. |
| Facebook advertising | Prospecting and retargeting campaigns, with catalog ads for online stores on the top plan. | Paid reach puts your best content in front of people who do not follow you yet. |
| Tracking check | Review of the Meta Pixel, Conversions API setup and event deduplication, plus domain verification. | Ads optimize toward real leads or purchases only when Meta receives clean conversion data. |
| Monthly report | Reach, engagement, ad spend, cost per result and the leads or sales you can trace back to Facebook. | A clear view of what the channel delivers, judged by your numbers rather than likes. |
Organic Facebook and Facebook Advertising in One Plan
Organic posts and paid ads are usually sold separately, and that split causes most of the waste we see in small business accounts. The content team posts whatever they think looks good, the ads team builds new creative from scratch, and nobody looks at which organic posts actually held attention. We run them together for three reasons.
- Organic content is a free creative test. When a Reel or carousel earns saves, shares and comments from your followers, it has passed a first check. We move the winners into ads instead of guessing.
- Ads send people to your page. Many people who see an ad click through to the page before they visit your site. If the last post is from four months ago, some of them leave.
- Comments on ads are customer research. The questions people ask under an ad tell us which objections the next post or ad should answer.
On the Starter plan we focus on the page and community. Growth adds up to three campaigns, usually one prospecting and one or two retargeting, and Pro adds more campaigns, weekly creative testing and catalog ads for stores.
How Our Facebook Marketing Agency Runs Your Page and Ads
- Access and audit (week 1). You add us as a partner in your Meta business portfolio with access to the page, ad account and dataset, so nobody shares a personal login. We audit the page, past posts, ad history and tracking, and note what has worked and what has not.
- Strategy and first calendar (week 2). We agree the goal for the channel (calls, form leads, store visits or online sales), the audience, the content pillars and the posting rhythm. You receive the first monthly calendar for approval, with captions and design concepts.
- Production (weeks 2 to 3). We design posts and edit Reels from footage you send. We send a short shot list each month so filming takes an hour, not a day.
- Publishing and replies (from week 3). Posts are scheduled in Meta Business Suite and cross-posted to Instagram. Replies to comments and messages start on the days your plan covers.
- Ads launch (weeks 3 to 4 on Growth and Pro). After the tracking check, we launch prospecting and retargeting campaigns using your strongest existing content plus new ad variations, with budgets you approve.
- Monthly review. We report results, show the top and bottom posts with reasons, move winning content into ads and adjust the next calendar.
Meta Business Suite, Business Manager and Account Ownership
Meta Business Suite is the free Meta tool for managing Facebook pages and linked Instagram accounts: publishing, scheduling, the shared inbox, insights and basic ads. Business Manager was the older name for the business account that owns your pages, ad accounts, pixels and catalogs, and Meta now calls that account a business portfolio. People still search for "business manager facebook" and "meta for business" when they mean the same thing.
The setup matters because the business portfolio is where ownership lives. Your page, ad account, dataset (the pixel and Conversions API connection) and product catalog should be owned by your business portfolio, with at least two people from your company as admins. We request partner access from our own business portfolio, which you can remove at any time. We never ask for personal Facebook passwords, and we never create assets inside our own portfolio for you to inherit later. Pages controlled by a former employee's personal profile or an old agency's portfolio are a common problem, and recovering one can take weeks, so we fix ownership before anything else.
Meta Business Suite is enough for publishing and replies on most accounts. For ads we work in Ads Manager, and for events and tracking we use Events Manager, where we check that browser and server events are deduplicated with a matching event ID.
Facebook Content Formats and What Each One Is For
| Format | Best use | What we watch |
|---|---|---|
| Reels | Reach beyond your followers: product demos, before and after, behind the scenes, quick answers to common questions. | Average watch time, shares and new followers. |
| Photo and carousel posts | Product ranges, step-by-step tips, customer stories, offers. | Saves, shares, comments and link clicks. |
| Link posts | Blog articles, booking pages and launches where the click is the goal. | Link clicks and landing page sessions in GA4. |
| Stories | Daily updates, polls, limited offers and reminders to existing followers. | Replies and sticker taps. |
| Events | Workshops, store events, webinars and open days. | Responses and attendance. |
| Facebook Groups | Customer communities around a hobby, product or local area. | Active members and quality of discussion. |
| Live video | Launches, Q&A sessions and demonstrations with a host your audience knows. | Live viewers, comments and replay views. |
Not every business needs every format. A plumbing company may do well with Reels, reviews and a clear booking button. A fashion store needs product carousels, Reels and catalog ads. We choose formats based on your goal and what you can film, not on a fixed template.
Facebook Marketing Deliverables and What Good Looks Like
Each month you receive the approved content calendar, the finished posts and Reels, a reply log, ad campaign reports on Growth and Pro, and a written monthly report. The report covers:
- Reach and audience. Total reach, reach from non-followers and follower growth.
- Content quality. Shares, saves, comments and watch time per post, with the top three and bottom three explained.
- Traffic. Sessions from Facebook in GA4, split into organic and paid using UTM tags.
- Ads. Spend, cost per lead or cost per purchase, return on ad spend for stores, and frequency so we can see when creative is wearing out.
- Business outcomes. Leads in your CRM or orders in your store that came from Facebook, compared with what Meta reports.
Success looks like a page that posts consistently and answers people quickly, content whose reach grows beyond your existing followers, ad costs that stay inside the target you set, and reporting you can check against your own sales data. We do not promise follower numbers or ad returns, because those depend on your offer, your prices and your market as much as on our work.
Facebook Marketing Pricing
Facebook marketing is billed as a monthly plan. The main cost drivers are the number of posts and Reels each month, whether ads are included and how many campaigns we run, and whether you sell online and need catalog ads. Ad spend is paid directly to Meta from your own ad account and is separate from our fee.
Management fee only. Ad spend is paid by the client directly to Meta and never passes through us.
FB Starter
$500 /month
Billed monthly. For ad spend up to $1,000 a month
- Facebook page, cross-posted to Instagram
- 12 designed posts a month
- Comment and message replies on weekdays
- 1 boosted post or simple ad campaign a month
- Monthly report
- Minimum term
- 3 months, then month to month
- Setup
- $200 page audit and setup
FB Growth
$950 /month
Billed monthly. For ad spend up to $5,000 a month
- 16 posts a month, including 4 Reels edited from your footage
- Up to 3 ad campaigns (prospecting and retargeting)
- Pixel and Conversions API check
- Lead form or Messenger ad setup
- Events and Facebook Group support
- Monthly strategy call
- Minimum term
- 3 months, then month to month
- Setup
- $200
FB Pro
$1,600 /month
Billed monthly. For ad spend up to $10,000 a month
- 24 posts a month, including 8 Reels
- Up to 6 ad campaigns with weekly creative testing
- Catalog ads for online stores
- Messenger auto-replies and lead routing
- Daily community management
- Bi-weekly calls
- Minimum term
- 3 months, then month to month
- Setup
- $200
- Add-on
- Above $10,000 in spend: see Meta Ads management
All prices in USD. Need something different? Ask for a custom quote.
If you run several locations or several pages, ask us for a custom quote.
Facebook Marketing Agency for Small Business Owners
Small businesses get the most from Facebook when the plan matches how their customers buy. We build the plan around one of three patterns.
Local and service businesses
Dentists, gyms, salons, trades and clinics need a page that shows real work, real staff and real reviews, plus ads targeted to a radius around their location. The conversion is usually a call, a message or a booking, so we set the page's call to action button correctly, track form leads and calls where possible, and answer messages quickly, because a slow reply to a booking request often means the customer books elsewhere.
Online stores
Stores need product content, Reels that show the product in use, and on the Pro plan, catalog ads that show each visitor the products they viewed. The product catalog is synced from Shopify or WooCommerce through the platform's Facebook channel. We check the catalog for disapproved items, missing images and price mismatches before relying on it.
Auto dealers and other inventory businesses
Car dealers, boat and RV sellers and real estate teams have stock that changes every week. Meta supports catalog-based ads for vehicle inventory, which show each vehicle with its photos and price from a feed. Ads for credit or financing offers, housing and employment must run under Meta's Special Ad Categories, which limit targeting options, so we plan audiences and creative with those limits in mind from the start.
Facebook and Instagram Marketing Agency Work: One Calendar, Two Feeds
Facebook and Instagram are both Meta platforms and share an ad account, a business portfolio and a dataset, so it makes sense to plan them together. Every plan cross-posts your Facebook content to Instagram. We adjust captions and crops where the platforms differ: Instagram favors vertical images, shorter captions and hashtags in moderation, while Facebook posts can carry longer text and links. Ads run across both placements by default, and we split them only when the data shows one platform performs much worse for your business. If Instagram is your main channel and needs its own strategy, our Instagram marketing agency page covers that service.
Choosing a Facebook Marketing Agency: In-House, Freelancer or Agency
| Option | Works well when | Watch out for |
|---|---|---|
| Do it yourself | You have time, a camera-friendly product and a small budget. | Posting stops when the business gets busy, and ads are often boosted posts with no tracking. |
| In-house marketer | You need daily content across many channels and can manage a full-time hire. | One person rarely covers design, video editing, ads and replies equally well. |
| Freelancer | You need one skill, such as design or ads, for a defined job. | Content and ads stay disconnected unless you coordinate them yourself. |
| Facebook marketing agency | You want content, replies and ads planned together with reporting. | Agencies that own your page or ad account, or lock you into long contracts. |
Whichever option you pick, ask four questions. Who owns the page, ad account and pixel? Who writes the content and who edits the video? How are organic content and ads connected? How will results be checked against your own sales or leads? A provider who cannot answer those clearly is selling posts, not marketing.
Facebook Page Management Mistakes We Fix
- Boosting posts as the whole ad strategy. The Boost button is convenient, but it offers limited objectives and controls. Campaigns built in Ads Manager give proper optimization goals, placements and testing.
- No conversion tracking. Without the pixel and Conversions API sending purchase or lead events, Meta optimizes for clicks or engagement, which is rarely what the business needs.
- Page owned by the wrong person. Pages tied to a former employee or old agency are common and painful to recover.
- Unanswered messages. The page inbox fills with real enquiries while the team only checks notifications on their personal phone.
- Content copied from Instagram unchanged. Square crops, hashtag walls and "link in bio" captions look out of place on Facebook.
- Only promotional posts. A feed of discounts trains followers to ignore you until the next sale.
- Old pinned post and outdated details. Wrong opening hours or a pinned offer from last year make new visitors doubt the business is active.
Who Our Facebook Marketing Services Suit
A good fit
- Small businesses and local service firms in the US, UK, Canada, Australia and the UAE whose customers use Facebook.
- Online stores that want page content and ads managed together, including catalog ads.
- Businesses that can film short clips on a phone each month, or already have photo and video assets.
- Owners who want one team handling posts, replies and ads with one monthly report.
Probably not a fit
- Brands with large Meta budgets that mainly need paid performance at scale. Our Meta Ads management service suits you better.
- Businesses whose buyers are not on Facebook, such as some B2B software companies, which usually do better on LinkedIn.
- Anyone looking for bought followers, engagement groups or guaranteed reach.
Facebook Marketing and Related Social Services
Facebook marketing connects to several other services. Our community management services cover higher volumes of comments, DMs and Facebook Groups. Our social media management services run content across more platforms, and our Meta Ads management handles larger paid programs. If you are not sure what to fix first, a free marketing audit will show where your page and ads stand today.