A LinkedIn marketing agency for B2B has one real job: get the right people to recognize your name before your sales team contacts them, and make it easy for them to start a conversation. Reach and likes are nice, but a post with modest reach that gets read by three people at a target account can be worth more than a viral one read by other marketers.
LinkedIn works differently from other social platforms. People follow people more than they follow companies, buying committees are small and specific, and the content that performs tends to be experience-based and opinionated rather than polished. Our LinkedIn marketing solutions are built around that, as part of our broader social media marketing service.
What Our LinkedIn Marketing Services Include
- Founder and executive ghostwriting: posts written in the person's own voice from monthly recorded interviews, reviewed and approved by them before publishing.
- Company page management: product news, customer stories, hiring and culture posts, document carousels and page upkeep.
- LinkedIn newsletters: a regular newsletter from the founder or company page that subscribers get notified about.
- Employee advocacy: ready-to-share posts and simple guidelines so your team can share company content in their own words.
- Profile optimization: headline, About section, Featured items and banner for the people posting, written for your buyers rather than recruiters.
- Engagement support: a list of target accounts and relevant voices to follow and comment on, so the posting person builds real relationships.
- Reporting: post and page analytics, follower demographics by job function and company size, and inbound conversation tracking.
Most programs start with one founder or executive and the company page, because that is enough to learn which topics your buyers respond to. A second voice, such as a head of product or sales, is usually added after the first quarter, once there is a clear set of themes for both people to build on without repeating each other.
Company Page vs Personal Profiles on LinkedIn
Most B2B brands put all their effort into the company page and wonder why nobody sees it. Both matter, but they do different jobs.
| Company page | Founder or executive profile | |
|---|---|---|
| Main job | Credibility and a place prospects check before a call | Reach, trust and conversations with buyers |
| Content that works | Customer stories, product updates, hiring, documents | Opinions, lessons learned, behind-the-scenes decisions, industry commentary |
| How people interact | Follow and occasionally comment | Comment, DM and connect |
| Paid option | Standard sponsored content | Thought Leader Ads, which sponsor a person's post |
In practice, we usually start with one founder or executive profile plus the company page, then add employee advocacy once there is a steady flow of content worth sharing. The profile side is what some firms sell separately as executive personal branding. We treat it as part of the same program, because a founder's posts and the company page should reinforce the same positioning and point to the same offers.
How Our LinkedIn Marketing Agency Runs a Founder-Led Program
- Positioning and audience (weeks 1 to 2). We agree on the buyers you want to reach by job title, industry and company size, and the three or four topics your founder or executive can speak about with real authority. This becomes the content brief for the quarter.
- Monthly interview (week 2, then monthly). Each month we run a 30 to 45 minute recorded call with the person we write for. We ask about recent deals, customer problems, decisions and opinions. One conversation usually produces a month of posts.
- Drafting and approval (about one week after each interview). We turn the interview into posts, document carousels and newsletter editions, written in their voice. They review a batch at a time and edit whatever does not sound like them. Nothing is posted without their approval.
- Publishing and engagement (from week 4, two to four posting days a week). Posts go out on a set schedule using LinkedIn's native scheduler or Buffer. We prepare a short list of target accounts and relevant posts to comment on, because meaningful comments on other people's posts are a large part of how profiles grow.
- Measurement (monthly, with a quarterly positioning review). Monthly, we report impressions, profile views, follower growth by job function, newsletter subscribers and, most importantly, inbound DMs, demo requests and deals where the buyer mentions LinkedIn.
LinkedIn Marketing Deliverables and What Progress Looks Like
Each month of a LinkedIn program produces a defined set of outputs. Because LinkedIn decides distribution and your sales team decides follow-up, we do not promise follower counts or deals, but each output is visible and checkable.
| Deliverable | Cadence | What progress looks like |
|---|---|---|
| Positioning brief and target buyer list | Weeks 1 to 2, reviewed quarterly | Agreed topics, job titles and target accounts in writing |
| Ghostwritten posts and document carousels | Monthly batch from one interview | Approved in one or two review passes, posting days never missed |
| Newsletter editions | Monthly or twice monthly | Growing subscriber count and replies from relevant readers |
| Engagement list | Weekly | Comments placed on posts by target buyers and peers |
| Monthly report | Monthly | Profile views and followers from target job functions, inbound DMs, demo requests that mention LinkedIn |
In the first quarter, the most useful early signal is who is engaging, not how many. When comments and profile views start coming from the job titles and companies on your target list, the program is reaching the right people, and inbound conversations tend to follow.
Measuring LinkedIn in a B2B Pipeline
LinkedIn rarely gets credit in last-click attribution, because buyers read posts for weeks, then search your company name or type your URL directly. We measure it in three layers. First, platform data: impressions, profile views and follower demographics tell you whether the right people are seeing the content. Second, tracked links: UTM-tagged links in newsletters and featured sections show sessions and form fills in GA4. Third, self-reported attribution: we recommend adding a "How did you hear about us?" field to your demo or contact form and logging it in your CRM.
That third layer is usually the most revealing. If it is not in place yet, our analytics and tracking team can set it up alongside your forms and CRM.
LinkedIn Tactics We Refuse to Use
As a LinkedIn marketing agency, we do not use engagement pods, automated connection or message tools, scraping tools or bought followers. LinkedIn's User Agreement prohibits third-party automation and scraping, and accounts using them risk restrictions. We also do not post comments while pretending to be you. Ghostwritten posts are approved by the named author, and live conversations stay with them.
LinkedIn Content Mistakes That Stall B2B Profiles
- Company page only. Pages reach fewer people than profiles of real people. If nobody senior posts, most of the potential reach goes unused.
- Generic posts. Posts that could have been written by any company in your industry earn polite likes and nothing else. Specific numbers from your own work, real decisions and clear opinions are what start conversations.
- Post and leave. Publishing without replying to comments, or without commenting on other people's posts, cuts the conversations that make LinkedIn work.
- Pitching in the first message. Sending a sales pitch the moment someone accepts a connection request burns goodwill. Let content and conversation come first.
- A profile written for recruiters. Headlines and About sections that read like a CV do not tell buyers what problem you solve or how to talk to you.
LinkedIn Interview, Drafting and Analytics Tools
| Category | Tools |
|---|---|
| Interviews and transcripts | Zoom, Google Meet, Otter.ai |
| Drafting and approvals | Google Docs, Notion |
| Design | Canva, Figma for document carousels and banners |
| Scheduling | LinkedIn native scheduler, Buffer |
| Measurement | LinkedIn Page analytics, profile analytics, GA4, UTM parameters, HubSpot or your CRM |
Founder Writes, Freelance Ghostwriter or LinkedIn Marketing Agency?
| Founder writes alone | Freelance ghostwriter | LinkedIn marketing agency | |
|---|---|---|---|
| Voice | Fully authentic | Good once they learn your voice | Built from monthly interviews and a voice guide |
| Consistency | Drops when the founder gets busy | Depends on one person's availability | Covered by a team with a set schedule |
| Extras | None | Usually posts only | Company page, newsletter, carousels, advocacy, reporting and paid handoff |
| Best for | Founders who enjoy writing and have the time | One executive with simple needs | Teams that want several voices and the company page working together |
If your founder already writes well and enjoys it, keep them writing and use us for editing, the company page and measurement instead. The aim is a consistent program, not replacing a voice that already works.
Why Choose 95 Solutions as Your LinkedIn Marketing Agency
- Senior-led from the first interview. Mustafa, our founder, has 11+ years in marketing and leads positioning and strategy on every account.
- Organic and paid working together. Posts that resonate can be turned into Thought Leader Ads by our LinkedIn Ads team, putting paid reach behind content already proven with your audience.
- SaaS and B2B context. We co-build AM Jarvis, a SaaS product, so we understand trial funnels, demos and long sales cycles from the inside. See our SaaS marketing page for more.
- Nothing leaves your control. Profiles and pages stay yours, drafts live in your drive, and the minimum term is three months with USD invoices from a US LLC.
LinkedIn Marketing for SaaS, Professional Services and Industrial B2B
SaaS and software
Founders and product leaders post about the problems the product solves, build-in-public decisions and customer lessons. Document carousels that walk through a workflow tend to earn saves, and posts link to comparison and use-case pages rather than the homepage. Trial and demo requests that mention LinkedIn are the numbers we track.
Consulting, agencies and professional services
Here the people are the product, so partner and senior consultant profiles carry the program. Content focuses on client problems (anonymized), opinions on industry changes and practical frameworks. A newsletter often works well, because buyers in these firms read on their own schedule.
Manufacturing, logistics and industrial B2B
Buyers are engineers, operations leads and procurement teams who respond to specifics: tolerances, lead times, case examples and plant or warehouse footage. Fewer posts, more substance, and close coordination with the sales team on which accounts to engage.
Who Should Hire a LinkedIn Marketing Agency
Hiring a LinkedIn agency for organic content makes sense when someone senior is willing to be visible and your sales team is ready for the conversations it creates.
A good fit
- B2B, SaaS and professional services companies with a founder or executive willing to be the face of the content.
- Companies with a defined buyer profile and a sales team that follows up on conversations.
- Teams that want thought leadership without the executive writing every post themselves.
Probably not a fit
- Consumer brands selling low-cost products to the general public. Instagram or TikTok usually fit better.
- Executives who will not give an hour a month or review their own posts.
- Anyone wanting mass automated outreach through LinkedIn.
For day-to-day running of several channels at once, see our social media management service. For visual product discovery, see Pinterest marketing.
LinkedIn Marketing Pricing
LinkedIn marketing is a monthly retainer within our social plans. The price depends on how many people we write for, how many posts and newsletter editions we produce, and whether the company page is included. Designed document carousels, an employee advocacy program and approval rounds that involve legal or compliance also add time, while a founder who supplies rough notes between interviews can reduce it. LinkedIn ad spend and paid management are separate. The minimum term is three months, since profile growth and inbound conversations take time to build.
Social Starter
$550 /month
Billed monthly
- 2 platforms
- 12 designed posts a month
- Captions, hashtags and scheduling
- Comment and DM replies on weekdays
- Monthly report
- Minimum term
- 3 months, then month to month
- Setup
- $250 profile audit and content pillars
Social Growth
$950 /month
Billed monthly
- 3 platforms
- 20 posts a month, including 4 short videos edited from your footage
- Stories each week
- Daily community management
- Monthly strategy call
- Minimum term
- 3 months, then month to month
- Setup
- $250
Social Scale
$1,650 /month
Billed monthly
- 4 platforms
- 30 posts a month, including 8 short videos
- Influencer and creator outreach support
- Paid boost management (spend paid separately)
- Bi-weekly calls
- Minimum term
- 3 months, then month to month
- Setup
- $250
All prices in USD. Need something different? Ask for a custom quote.
If you want to cover several executives or a larger employee advocacy program, contact us for a custom quote.
Next Step: Scope Your LinkedIn Marketing Program
Share the LinkedIn profiles you want us to look at through our free marketing audit page. We reply within one business day and book a short call about your buyers, your sales process and who will be the voice. You then receive a written scope naming the people we will write for, posting frequency, newsletter plans, reporting and the plan that fits.