A headless CMS development company builds two things that a traditional CMS keeps together: a content back end where editors write and organize content, and a separate front end that displays it. The two talk through an API. That split lets you use a modern front-end framework, publish the same content to a website, an app and other channels, and change your design without migrating your content.
It also brings new work that a WordPress theme handles for you, such as preview, sitemaps and redirects. We handle both sides, as part of our CMS development services, for content-led brands, SaaS companies and publishers.
What Is a Headless CMS?
A headless CMS, or headless content management system, stores and manages content but has no built-in front end (the "head") to display it. Instead of rendering web pages itself, it delivers content as structured data through a REST or GraphQL API, and any website, app or device can request it. Editors still get a familiar admin area to write, organize and publish content; developers decide how and where that content appears.
Our Headless CMS Development Services
- Platform selection. A written recommendation between Sanity, Strapi, Contentful, Payload and Directus based on your editors, budget, hosting preferences and content volume.
- Content modeling. Content types, reusable blocks and references designed so editors can build pages from components without breaking the layout.
- Front-end development. Next.js or Astro sites with static generation or server rendering, image optimization and clean HTML that search engines can read.
- Editor preview. Draft previews that show exactly how a page will look before it goes live, which is the feature editors miss most when preview is left out.
- Multichannel delivery. The same content feeding a website, a mobile app built by our mobile app development team, email or in-product help.
- Headless WordPress. Keeping WordPress as the editing back end your team already knows, exposing content through WPGraphQL or the REST API, and serving the site from a Next.js front end.
- Migration. Scripts that move content from WordPress or another CMS into the new content model, with every old URL redirected.
Headless vs Traditional CMS
| Question | Traditional CMS | Headless CMS |
|---|---|---|
| Who controls layout? | Editors, through themes and page builders. | Developers build components; editors arrange them within set rules. |
| Where does content go? | Mainly one website. | Any channel that can call an API. |
| Front-end speed | Depends on theme and plugins. | Static or server-rendered pages served from a CDN, usually very fast. |
| Preview, sitemaps and redirects | Built in or one plugin away. | Must be built deliberately. |
| Who maintains it? | A site admin can handle most updates. | Needs developer support for front-end changes. |
If you want full control of the content engine itself as well, custom CMS development is the other route. It suits very structured content and large page counts where a hosted headless platform's pricing or limits get in the way.
What Are the Best Headless CMS Platforms?
The best headless CMS platforms for most business sites are Sanity, Strapi, Contentful, Payload and Directus, and the right one depends on your editors, hosting preferences and budget more than on features. Here is how we see each of these headless CMS solutions.
Sanity
A hosted content platform with a customizable editing studio built in React and its own query language, GROQ. Strong for structured content and teams that want to shape the editor experience closely.
Strapi
An open-source, Node.js headless CMS that you can host yourself or run on Strapi Cloud. A good fit when you want control of hosting and data.
Contentful
A hosted, enterprise-oriented platform with mature content modeling, localization and roles. Suits larger organizations with many editors and locales.
Payload
An open-source, TypeScript-based CMS that is popular with teams already building in Next.js, since the code and content model live in the same repository.
Directus
Sits on top of an SQL database and generates REST and GraphQL APIs and an admin app from it. Useful when content already lives in a database you want to keep.
How We Deliver Headless CMS Development
Most headless builds take 6 to 12 weeks, depending on templates, locales and migration volume. The work runs in this order:
- Audit content and channels. We inventory your current content, traffic and templates, and list every channel the content must reach now and in the next year.
- Model content and choose the platform. We design content types and page components, test them against real pages, then recommend a platform with the reasons written down.
- Build the front end and preview. Components, templates, preview and on-demand revalidation are built together, so editors see changes live on the site within moments of publishing.
- Migrate and redirect. Content moves by script, redirects are mapped for every old URL, and we crawl staging for broken links, missing metadata and pages that fail to render.
- Launch and train. We monitor indexing in Search Console after launch, and your editors get recorded training and a written guide to the component library.
SEO on a Headless Site
Headless sites can be excellent for search or can quietly lose traffic, depending on how the front end is built. We make sure every page ships real HTML from the server or the build step, not an empty shell filled in by JavaScript. Titles, meta descriptions and canonical tags come from editable fields with sensible defaults. XML sitemaps regenerate when content changes, redirects live in the CMS so editors can manage them, and JSON-LD schema is generated from structured fields. These lessons come straight from running our own CMS, which does the same for this site and Boiler Decoder.
Headless CMS Tech Stack
| Category | Tools |
|---|---|
| Headless CMS | Sanity, Strapi, Contentful, Payload, Directus |
| Front end | Next.js, Astro, React, TypeScript, Tailwind CSS |
| Hosting and delivery | Vercel, Cloudflare, Netlify, AWS |
| APIs | REST, GraphQL, GROQ, webhooks |
| SEO and QA | Screaming Frog, Google Search Console, Rich Results Test, Lighthouse, Playwright |
Why Choose 95 Solutions as Your Headless CMS Development Company
- We run a CMS ourselves. Our own PHP and SQLite CMS publishes two live sites, so we know the publishing features editors rely on.
- SEO is part of the build. Mustafa has 11+ years in digital marketing and leads strategy on every account, so rendering, metadata and redirects are planned from the start.
- You own the accounts and code. CMS accounts, hosting and repositories are in your company name.
- Clear terms and hours. Fixed-price scopes and USD contracts from our US LLC, with hours covering the US business day and overlapping UK hours.
When a Headless CMS Is the Right Call
A good fit
- Brands publishing to a website plus an app or other channels.
- Marketing teams whose WordPress site has become slow and fragile.
- Companies with developers on staff or a support plan for front-end changes.
Probably not a fit
- Small sites where editors need full layout freedom without developer help.
- Teams with no budget for front-end maintenance after launch.
Headless CMS Development Pricing
Headless projects are quoted at a fixed price once the content model and platform are agreed. Scope depends on the number of content types and components, preview needs, channels and migration volume. Platform subscription fees, where they apply, are billed to you directly by the vendor. Support after launch can run on a monthly retainer.
CMS Website
From $3,500 project
One-time, 50% upfront
- Site built on our fast PHP CMS (no WordPress plugins to maintain)
- Editable pages, blog and SEO fields
- Drip publishing, sitemap, schema and IndexNow built in
- Dashboard with visitor and search stats
- 60 days support
Custom CMS Platform
From $9,000 project
Milestone billing
- Content types built around your business
- Roles, workflows and approvals
- Integrations and APIs
- Migration from your current CMS
- 90 days support
Headless CMS Setup
From $6,000 project
Milestone billing
- Strapi, Sanity or Contentful
- Next.js front end
- Preview and publishing workflow
- 60 days support
All prices in USD. Need something different? Ask for a custom quote.
For a quote, share your current site and the channels you publish to and we will reply with a custom estimate.