95 Solutions is a YouTube ads agency for ecommerce brands, SaaS companies and service businesses that already have search or paid social working and want to reach people before they start searching. We handle YouTube ads management end to end, from scripts to placements to measurement. YouTube is watched on phones, laptops and, increasingly, TV screens, and its ads run through Google Ads, which means you can target using Google search behavior and your own customer lists.
The common failure is running YouTube like a search campaign: one video, broad targeting, and judging it on last-click conversions a week later. Video works differently. It needs creative made for the format, audiences chosen with care, and measurement that accounts for people who watch now and buy later. Our YouTube advertising services are one channel within our PPC management services.
Our YouTube Ads Agency Services
- Creative strategy and scripts. Hooks, scripts and shot lists for skippable ads, 6-second bumpers and vertical Shorts, plus cutdowns from your existing footage.
- Campaign builds. Demand Gen campaigns for conversions, video reach campaigns for efficient awareness, and view campaigns where consideration matters.
- Audience strategy. Custom segments based on the search terms and websites your buyers use, your customer and remarketing lists, YouTube channel viewers, and lookalike segments in Demand Gen.
- Placement and content control. Content suitability settings, placement exclusions and frequency caps, so ads do not run on low-quality channels or show the same person the same ad too often.
- Performance Max review. If you run Performance Max, you are already on YouTube. We check what video it uses and replace auto-generated video with proper creative.
- Measurement. Conversion tracking, view-through and engaged-view conversions read with care, plus Brand Lift or Conversion Lift studies where eligible and geo-based holdout tests where they are not.
How to Run YouTube Ads
To run YouTube ads, you upload the video to a channel linked to Google Ads, create a campaign with one clear goal, choose audiences and formats, set placement controls, then test creative and measure beyond last click. Our process follows those steps.
- Set the job for video (week 1). We decide whether YouTube is there to drive direct sales, feed retargeting pools, or build demand that shows up in branded search. Each goal needs different campaigns and different success measures, so we agree this first.
- Plan the creative (weeks 1 to 3). We write scripts that follow Google's ABCD guidance: grab attention early, show the brand clearly, connect with the viewer's problem, and give direction on what to do next. Skippable ads can be skipped after five seconds, so the opening has to earn the rest.
- Build audiences (week 2). We create custom segments from high-intent search terms and competitor sites, upload customer lists, and exclude existing buyers from acquisition campaigns. Retargeting pools come from site visitors and channel viewers.
- Launch and control placements (week 3 or 4). We set content suitability, exclude placement types that waste budget, cap frequency, and separate Shorts, in-stream and TV screen traffic in reporting so each can be judged on its own.
- Test creative (every two to four weeks). We test different hooks and formats against each other, with enough spend per version to read the results. Winning hooks get new variations, and losers are switched off.
- Measure impact (monthly, with a quarterly review). Monthly, we look at conversions, branded search volume and overall sales trends alongside platform numbers, and run lift or holdout tests when spend is large enough to measure.
YouTube Ad Formats and Where They Fit
| Format | How it works | Best use |
|---|---|---|
| Skippable in-stream | Plays before, during or after videos, skippable after five seconds | Conversion and consideration campaigns with a clear story |
| Non-skippable in-stream | Short ads viewers must watch | Reach campaigns with a single, simple message |
| Bumper | 6-second non-skippable ad | Frequency and reminders alongside longer ads |
| In-feed | Appears in YouTube search results and the home feed | Longer videos such as demos, reviews and tutorials |
| Shorts | Vertical ads between Shorts videos | Mobile audiences, native-style creative, often shared with TikTok and Reels |
YouTube Ads Agency Deliverables and What Success Looks Like
Video budgets are easy to spend and hard to judge, so we agree the outputs and the success measures before launch.
| Deliverable | What it means for you |
|---|---|
| Channel goal and measurement plan | A one-page note on what YouTube is expected to do (sales, retargeting pools or brand demand) and which numbers will judge it. |
| Scripts and briefs | Hooks, scripts and shot lists for each test round, written so your team, a creator or a studio can film them. |
| Audience and exclusion setup | Custom segments, customer lists, buyer exclusions and placement exclusion lists, documented so you can see who sees your ads. |
| Creative test log | Each hook and format tested, with view rate, engaged-view conversions and cost per result, so winning patterns are kept. |
| Monthly impact report | Platform conversions next to branded search trends and backend sales, with lift or holdout results when available. |
Success depends on the goal. For direct response, it is a cost per acquisition that holds up against your backend once view-through credit is read separately. For demand building, it is growth in branded search and retargeting pools at a cost that pays back through your other channels. We report both honestly, including when the numbers say YouTube is not working yet.
YouTube Ads Mistakes That Waste Video Budgets
- Slow openings. Logo animations and scene-setting in the first five seconds mean most viewers skip before the message starts.
- One video for every placement. A horizontal ad squeezed into Shorts or a 60-second cut used as a bumper wastes the format. We make cutdowns per placement.
- Buying views instead of outcomes. View campaigns can show impressive view counts from people who will never buy. Campaign goal and bidding should match the business goal.
- No buyer exclusions. Showing acquisition ads to existing customers inflates conversions that would have happened anyway.
- Unchecked placements. Ads running on kids' content, music loops or mobile games bring cheap views and few buyers. We review placement reports and exclude them.
- Performance Max video left on auto. Without uploaded video, Performance Max may generate its own from your images, which rarely represents the brand well.
YouTube Advertising Company, In-House Team or Production Studio?
| Option | Works when | Watch out for |
|---|---|---|
| In-house marketer | Someone already runs Google Ads well and has time for scripting and weekly creative tests. | Video often gets the leftover hours after search and shopping. |
| Production studio | You need high-end footage for a brand campaign or a product launch. | Studios rarely run media, so one expensive video gets no testing or variations. |
| Freelance media buyer | You have creative ready and need campaigns built and managed. | Scripting and measurement beyond last click may fall outside the brief. |
| YouTube ads agency | You want scripts, audiences, placements and measurement planned together with search. | Check the account and channel are set up in your name. |
YouTube Ads Use Cases by Industry
Ecommerce brands use YouTube for product demos and customer testimonials, often in Demand Gen with product feeds attached. SaaS companies run short screen-recorded walkthroughs to people searching for the problem the software solves, then retarget viewers with trial offers. Local and home services use short trust-building videos targeted by location, with calls and form fills tracked as conversions. Education and course providers run longer in-feed videos where a lesson preview does the selling. Fashion and beauty brands share vertical creative between Shorts, TikTok and Reels, so one shoot feeds three channels. B2B companies use custom segments built from competitor and category search terms to put a founder-led explainer in front of buyers who are researching, then measure the effect through demo requests and branded search.
Measuring YouTube Ads Honestly
YouTube tends to look weak on last-click reports and strong on view-through reports, and neither view is the whole story. People often watch an ad, then later search your brand name and buy through a search ad or an organic result.
What we look at
- Click and engaged-view conversions as the main platform signals, with view-through conversions read separately rather than added in.
- Branded search volume in Google Ads and Search Console, compared with periods when YouTube spend was low.
- Lift studies through Google when your spend makes you eligible, which compare exposed and holdout groups.
- Geo holdout tests where we run YouTube in some regions and not others, then compare sales trends.
We also check the conversion window and counting settings on every conversion action YouTube campaigns report on. Long view-through windows, or a secondary action accidentally set as primary, can credit YouTube with sales that search, email or direct visits closed. Getting those settings right before launch means the first monthly report can be trusted.
Good measurement depends on clean conversion data underneath. If your tracking is uncertain, our analytics and tracking team fixes that first.
YouTube Ads Production and Measurement Tools
| Category | Tools |
|---|---|
| Ad platform | Google Ads, Google Ads Editor, YouTube Studio |
| Audiences | Custom segments, Customer Match, YouTube channel and site remarketing lists |
| Creative | Adobe Premiere Pro, CapCut, Canva, Google Ads asset library |
| Measurement | Google Ads conversion tracking, GA4, Brand Lift and Conversion Lift, Google Search Console |
| Reporting | Looker Studio, Google Sheets |
Why Choose 95 Solutions as Your YouTube Ads Agency
Many YouTube video marketing services stop at production. A YouTube advertising company should also own targeting, placements and measurement, and that is where most of our hours go.
- Video planned with search in mind. We manage Google Ads search and YouTube together, so we can see and use the link between video views and branded searches.
- Creative that crosses platforms. Scripts and footage are planned to work on YouTube, Meta Ads and TikTok Ads, so one shoot feeds several channels.
- Senior-led. Mustafa, our founder, has more than 11 years in digital marketing and leads strategy on every account.
- You own the assets. The Google Ads account, YouTube channel, videos and audience lists are yours.
- Straightforward terms. Published pricing, a three-month minimum, invoiced in USD from our US LLC, with working hours that overlap US and UK business days.
Who YouTube Advertising Suits
A good fit
- Brands with working search or paid social that need new demand at the top of the funnel.
- Products that are easier to understand when demonstrated, such as software, home products and anything with a clear before and after.
- Businesses with video footage, a founder willing to be on camera, or budget for production.
Probably not a fit
- Businesses with no proven conversion path yet. Fix search and landing pages first.
- Advertisers expecting video to be judged on next-day last-click sales.
- Very small budgets, where spend is too thin to test creative properly.
YouTube Ads Pricing
Your YouTube ads cost has two parts: media spend, paid directly to Google, and our management fee, a monthly fee set by ad spend band with a percentage of spend above the top band. If we also manage your Google search campaigns, we quote YouTube within the same engagement. Scripts and briefs are part of management, while filming and full production are scoped separately. Plans have a three-month minimum term.
Within that model, cost is driven by how many campaigns and formats run at once, how often new creative is tested, whether we edit cutdowns for Shorts and in-stream from your footage, and whether measurement includes geo holdout tests that need extra setup and analysis. Media spend needs to be high enough for each test to reach a readable result, and we will tell you if a budget is too thin to learn from.
Management fee only. Ad spend is paid by the client directly to Google or Microsoft and never passes through us.
Launch
$650 /month
Flat fee. For ad spend up to $5,000 a month
- Google Ads (Search, Shopping or Performance Max)
- Up to 5 active campaigns
- Conversion tracking check and fixes
- Weekly bid, budget and search term work
- Ad copy testing
- Monthly report and 30-minute call
- Minimum term
- 3 months, then month to month (30 days notice)
- Setup
- $450 account build or restructure, waived on a 6-month term
Growth
$1,100 /month
Flat fee. For ad spend $5,000 to $15,000 a month
- Google Ads plus Microsoft Ads
- Up to 12 active campaigns
- Shopping feed optimization
- Landing page recommendations each month
- Enhanced conversions and offline conversion import
- Bi-weekly calls and a live dashboard
- Minimum term
- 3 months, then month to month (30 days notice)
- Setup
- $450, waived on a 6-month term
Scale
10% of ad spend
10% of monthly ad spend, minimum $1,500. For spend above $15,000
- All Google and Microsoft campaign types
- Unlimited campaigns
- Feed management and custom labels
- Creative testing for Demand Gen and YouTube
- Weekly calls, Slack and quarterly planning
- Minimum term
- 3 months, then month to month (30 days notice)
- Add-on
- Minimum fee $1,500 a month
All prices in USD. Ad spend is paid by you directly to the ad platform. Need something different? Ask for a custom quote.
If you want production and media planned together, contact us for a custom quote.
Next Step With Our YouTube Ads Agency
YouTube runs inside Google Ads, so a free Google Ads audit is a useful first step: we check conversion tracking, Performance Max video use, audiences and placements, then send a recorded walkthrough of what to fix. If you are ready to plan video campaigns, call or WhatsApp us or send a note with your site and any footage you have. We reply within one business day, book a short call on goals and creative, and send a written scope with the campaign plan, the first scripts we would test and the management plan that fits your spend.