B2B ecommerce development replaces order emails, phone calls and PDF order forms with a store your trade customers can use on their own. Wholesale buyers want different things from retail shoppers: their own prices, the ability to reorder last month's order in a minute, invoices on terms, and confidence that stock levels are real. As a B2B ecommerce development company working within our ecommerce development practice, we cover everything from a wholesale section on an existing store to a standalone ordering portal.
Most of our B2B projects come from brands that already sell direct to consumers and now want wholesale on the same catalog, and from distributors whose sales team spends its day keying orders into an ERP. In both cases the value of B2B ecommerce website development comes from removing manual steps, so we map the order process end to end before choosing features.
What B2B Ecommerce Development Includes
Our B2B ecommerce development services cover the features trade buyers expect once they log in, whichever platform they run on.
| Feature | Why it matters to trade buyers |
|---|---|
| Company accounts | One business with several locations and buyers, each with their own permissions and shipping addresses. |
| Customer-specific pricing | Negotiated price lists, tier pricing and volume breaks shown after login, instead of retail prices and a discount code. |
| Payment terms | Net terms, deposits or pay on invoice, alongside card payment for smaller accounts. |
| Quantity rules | Minimum order quantities, case packs and order increments enforced at cart level. |
| Quick order and reorder | Bulk order forms by SKU, CSV upload and one-click reorder from past orders. |
| Gated catalogs | Wholesale-only products, or catalogs that differ by region or customer group. |
| Quotes and approvals | Request-a-quote flows and buyer approval steps for larger orders. |
| Tax handling | Tax exemptions stored against the right companies and applied at checkout. |
Shopify B2B: What It Handles Natively
Shopify B2B lets you run wholesale from the same admin as retail. It supports companies with multiple locations and contacts, catalogs that assign price lists and product availability to specific company locations, payment terms such as net 30, quantity rules, volume pricing and vaulted credit cards for repeat buyers. You can run a blended store where trade buyers log in to see their prices, or a separate wholesale store with its own design and domain.
Native B2B was built for Shopify Plus, and Shopify has been extending some B2B capabilities to other plans. Because that list changes, we confirm exactly what your plan includes before scoping. Where native features stop, such as quote workflows or complex approval chains, we add them with apps or custom development. Plus-specific setup is covered in more depth on our Shopify Plus agency page.
How to Choose a B2B Ecommerce Platform
Choose a B2B ecommerce platform by starting from your pricing rules, order volume and ERP, not from a feature checklist. If most trade orders are reorders at negotiated prices, Shopify B2B usually covers it. If buyers need quotes, configured products or approval chains, look harder at the options below. Decide early, too, whether an in-house team, a B2B ecommerce agency or a mix of both will run the store after launch, because that changes which platform is realistic to maintain.
- BigCommerce B2B Edition suits catalogs with many options and buyers who need quote management and sales rep ordering built in.
- WooCommerce with established B2B extensions suits brands already on WordPress who want full control of hosting and data.
- Adobe Commerce has deep B2B features, including shared catalogs and requisition lists, but high running costs. We usually recommend it only when a business already has the team to maintain it.
- A custom ordering portal makes sense when pricing logic, approvals or product configuration do not fit any platform. We build these with our customer portal development team, connected to your existing catalog and ERP.
How We Deliver B2B Ecommerce Development
- Discovery sprint (2 to 3 weeks). We map how orders arrive today, how prices are set, who approves what and where data lives. We speak with your sales and customer service team, because they know which steps waste the most time.
- Platform decision and specification (end of discovery, about 1 week). We recommend a platform and write a specification covering account structure, pricing rules, checkout, integrations and data migration, with a fixed estimate for the build.
- Data preparation (2 to 4 weeks, alongside the build). Customer lists, price lists and product data are cleaned and mapped. This is often the longest step, because wholesale pricing tends to live in spreadsheets and ERP records that do not agree.
- Build and integration (6 to 12 weeks). We configure the platform, build custom features and connect the ERP so inventory, prices, orders and invoices stay in sync without re-keying.
- Pilot with real buyers (2 to 4 weeks). A small group of trusted customers orders through the new system first. Their feedback shapes fixes before you invite the full customer base.
- Rollout and support (4 to 8 weeks). We help your team onboard buyers, provide ordering guides and fix issues quickly during the first weeks of full use.
A wholesale channel added to an existing Shopify store with no new ERP connection can go live in around 8 to 10 weeks. Custom portals and projects with heavy ERP work take longer, and discovery gives you the firm timeline.
B2B Ecommerce Development Deliverables and Adoption Measures
- Order process map. How orders, prices, approvals and invoices move today and how they will move after launch, agreed with sales and finance.
- Specification and platform recommendation. Account structure, pricing rules, checkout and payment terms, integrations and data migration, with reasons for the platform chosen.
- Clean, mapped data. Companies, locations, contacts, price lists and product data imported and reconciled against your ERP.
- The working store or portal. Configured, integrated and tested with real orders through to the ERP and invoicing.
- Integration documentation. Which system is the source of truth for each field, sync schedules, error alerts and what to do when a sync fails.
- Buyer and staff guides. Ordering guides for trade customers and admin guides for sales and customer service.
Success in B2B is mostly about adoption. Useful measures are the share of trade orders placed online rather than by email or phone, the number of active buyer accounts, orders reaching the ERP with no re-keying, pricing and stock disputes falling, and time your sales team gets back for account work. We agree a baseline in discovery so you can compare. We do not promise wholesale revenue growth, since that depends on your products, pricing and sales effort.
B2B Ecommerce ERP Integration
B2B ecommerce integration is what keeps stock and pricing accurate for trade buyers. We connect stores to ERPs and accounting systems such as NetSuite, Microsoft Dynamics 365 Business Central, SAP Business One, Acumatica, QuickBooks Online and Xero, using existing connectors where they are reliable and custom middleware where they are not. Typical data flows include inventory levels, customer price lists, new orders, order status, shipping updates and invoices. Integration design is shared with our API integration services, and sales teams that manage accounts outside the ERP can pair the store with custom CRM development.
B2B Ecommerce Mistakes That Stall Buyer Adoption
- Launching to every customer at once. Problems that a pilot group would have found reach your largest accounts first.
- Prices that do not match the invoice. If the store and the ERP disagree even occasionally, buyers go back to emailing orders.
- A retail checkout for trade buyers. Forcing card payment and one address on buyers used to net terms and several delivery locations.
- No quick order route. Buyers who know their SKUs do not want to browse categories to reorder 40 lines.
- Sales reps left out. If reps lose visibility or commission on online orders, they quietly steer customers back to the phone.
- Stock shown as available when it is not. Inventory synced once a day is not enough for fast-moving wholesale stock.
B2B Ecommerce Agency, Consultant or In-House Team?
| Option | Good for | Trade-offs |
|---|---|---|
| B2B ecommerce consultant | Platform selection and requirements when you already have developers | Advice only; someone else must build and integrate |
| In-house team | Long-term ownership once the store is live and changes are routine | Hiring for ERP, platform and front-end skills at once is slow and costly |
| B2B ecommerce agency | Discovery, build, integration and rollout delivered by one accountable team | Project cost up front, and you need a plan for who maintains the store afterward |
Many businesses use an agency for the build and rollout, then move upkeep to an internal owner or an ecommerce maintenance plan.
B2B Ecommerce Solutions by Industry
- Food and beverage distributors. Delivery day cut-offs by route, case and pallet quantities, and standing orders that repeat weekly.
- Beauty and salon professional brands. Gated professional-only products, license verification at signup and separate retail and trade pricing.
- Apparel and footwear wholesale. Size runs ordered as a matrix, prebook orders for future seasons and minimums by style.
- Building, industrial and parts suppliers. Large SKU counts, part number search, spec sheets, contractor accounts and quote requests for big jobs.
- Manufacturers selling to dealers. Dealer-specific catalogs, territory rules and co-op marketing assets in the buyer portal.
B2B Ecommerce Platforms and Integration Tools
| Category | Tools |
|---|---|
| Platforms | Shopify B2B, Shopify Plus, BigCommerce B2B Edition, WooCommerce, Adobe Commerce |
| Custom logic | Shopify Functions, Admin GraphQL API, Node.js, PHP, React |
| Integration | Webhooks, REST and GraphQL APIs, Celigo, custom middleware |
| Data | PostgreSQL, MySQL, Google Sheets for price list review |
| Analytics | GA4, Looker Studio, Shopify reports |
Why Choose 95 Solutions for B2B Ecommerce Development
- Senior-led scoping. Mustafa leads discovery and reviews the specification, combining 11+ years in digital marketing with a Computer Science degree, so B2B ecommerce consulting and the build come from the same person's plan.
- Product experience with catalogs at scale. We co-build AM Jarvis, which imports and bulk edits products for Shopify and WooCommerce stores, so large catalogs and messy product data are familiar ground.
- You own everything. Stores, integrations, code and data belong to your business, documented so any team can maintain them.
- Clear contracts. A fixed-price discovery sprint credited to the build, USD contracts from our US LLC, and hours that cover the US business day and overlap UK hours.
Who Needs B2B Ecommerce Solutions
A good fit
- DTC brands adding wholesale and wanting one catalog and one inventory pool.
- Distributors and manufacturers whose sales teams key orders into an ERP by hand.
- Businesses outgrowing a wholesale app that no longer handles their pricing rules.
Probably not a fit
- Businesses with a handful of trade customers who order twice a year. Draft orders and invoices may be enough.
- Companies needing a marketing website for lead generation rather than ordering. See B2B website design instead.
B2B Ecommerce Development Pricing
As a B2B ecommerce development agency, we start every project with a fixed-price discovery sprint that produces the specification and a fixed estimate, and the sprint cost is credited to the build. Builds are then fixed price, paid in milestones.
The biggest cost drivers are the platform (native Shopify B2B costs less to build than a custom portal), the number of pricing rules and customer groups, the ERP or accounting system and whether a reliable connector exists, the volume and condition of product and price data, and features such as quotes, approvals or configured products. Platform subscriptions and connector licenses are billed to you by their providers.
Every build starts with a paid Discovery Sprint that ends in a fixed quote. The fee is credited to the build if you go ahead.
Discovery Sprint
$1,500 one-time
One-time, credited to the build
- Requirements and user stories
- User flows and clickable wireframes
- Architecture and tech stack
- Fixed quote and timeline
- 1 to 2 weeks
Web App or SaaS MVP
From $18,000 project
Milestone billing
- Core features for launch
- Auth, billing and admin panel
- Cloud hosting set up
- 60 days support
- 8 to 12 weeks
Mobile App
From $15,000 project
Milestone billing
- iOS and Android from one codebase
- API and admin panel
- App Store and Google Play release
- 60 days support
Custom CRM or Internal Tool
From $10,000 project
Milestone billing
- Workflows built around your process
- Integrations with your existing tools
- Roles and permissions
- 60 days support
All prices in USD. Need something different? Ask for a custom quote.
For a B2B project that needs a custom scope, tell us how your trade customers order today and we will propose a discovery sprint. Ownership and contract terms are covered in our agency FAQ.
Plan Your B2B Ecommerce Project With Us
Start by sending a short note on how trade orders arrive today, roughly how many trade accounts you serve, your current store platform and your ERP. Use our contact page, or call or WhatsApp us from there. We reply within one business day, arrange a short call with you and whoever handles wholesale orders, and then send a written proposal for the discovery sprint with its scope, timeline and fixed fee.