Video script writing services cover the part of video production that most often goes wrong and is cheapest to fix: deciding what the video says, in what order, and why anyone should keep watching. A good script sets the hook in the first seconds, makes one point clearly, shows instead of tells, and ends with a single next step. When that is missing, no amount of editing or production budget saves the video.
We write scripts as part of our content marketing services for brands that already have a way to produce video, whether that is a founder filming on a phone, an in-house editor, an animation studio or a production company. You get scripts formatted for production, with voiceover or dialogue, on-screen text, visual and shot notes, and a clear call to action. Strategy is led by Mustafa, who has worked on marketing for fashion and ecommerce brands since 2016, so scripts are written with the ad platform, the landing page and the audience in mind, not just the camera.
Video Script Writing Services We Offer
Different formats need different structures, lengths and writing styles. These are the formats we write.
| Format | Typical length | What the script focuses on |
|---|---|---|
| Short-form social (Reels, TikTok, YouTube Shorts) | 30 to 90 seconds | A hook in the first one to two seconds, one idea per video, on-screen text for silent viewing, and a native, unpolished feel. |
| Video ads | 15 to 60 seconds | Problem, product and proof in a tight sequence, with versions for different hooks and audiences so the ad platform can test them. |
| Explainer videos | 60 seconds to 3 minutes | Making a product or process easy to understand: the problem, how it works, why it is different, and what to do next. |
| Product and brand videos | 1 to 3 minutes | Features shown in use, the story behind the brand, and the details that answer purchase questions. |
| Long-form YouTube | 8 to 15 minutes | Title and thumbnail promise, retention structure, pattern breaks, chapters and a reason to watch the next video. |
| Training, onboarding and webinar scripts | Varies | Clear instruction, logical steps and repeatable segments for courses, product walkthroughs and sales enablement. |
How Our Video Scriptwriting Process Works
A single explainer or ad script usually takes 1 to 2 weeks. A short-form pack of eight scripts takes about 1 to 2 weeks, and monthly YouTube scripts run on a schedule agreed at the start.
- Discovery (days 1 to 3). A 30-minute call and a short questionnaire cover the audience, the goal of the video, where it will run, your brand voice, the production method and any claims that need approval. We also ask for examples of videos you like and dislike, because they say more than a brand guide.
- Research (days 3 to 5). We review your reviews, comments and support questions for the words customers use, look at what competitors and creators in your space are publishing, and note the hooks and formats that already earn attention on the platform.
- Concept and outline (days 5 to 7). For explainer and ad scripts, you choose between two concept directions. For YouTube, you approve the topic and outline before full scripting. This avoids rewriting a finished script because the angle was wrong.
- Full script (week 2). We write the script in a two-column format: what is said on one side, what is shown on the other, plus on-screen text, music or sound notes and timing estimates.
- Read-through and revisions. Scripts are read aloud against a timer before delivery, because a script that looks short on paper often runs long when spoken. We revise based on your feedback and deliver final versions ready for production.
What You Get With Each Video Script
- A production-ready script with voiceover or dialogue, visuals, on-screen text and timing.
- Three hook options per short-form script, so you can test openings without new scripts.
- Shot and B-roll notes, so the person filming knows what to capture.
- Caption and description copy for the platform where the video will be posted.
- For YouTube: title and thumbnail ideas, chapter markers and a pinned comment suggestion.
- For ads: variations for different audiences or placements and a note on the matching landing page message.
We do not promise view counts or conversion rates, because those depend on production quality, distribution, targeting and the offer. What a good script should deliver is measurable in the analytics: stronger hold in the first seconds, better average view duration and completion rate, and more clicks to the next step. We help you read those numbers and decide which hooks to reuse.
Video Script Writing Services Pricing
Video scripts are priced as fixed one-off packages for short-form packs and individual explainer or ad scripts, and as a monthly retainer for regular YouTube scripting. The main cost drivers are video length, the number of scripts, research depth (a technical or regulated topic takes longer), and whether you need multiple concept directions or ad variations. The current plans are below.
Short-Form Pack
$350 one-time
One-time, paid upfront
- 8 scripts for Reels, TikTok or Shorts (30 to 90 seconds)
- 3 hook options per script
- On-screen text and shot notes
- Captions for each video
- 1 revision round
Explainer or Ad Script
$550 one-time
One-time, paid upfront
- 1 script up to 3 minutes (explainer, product, brand or ad)
- 30-minute discovery call
- 2 concept directions to choose from
- Scene-by-scene script with visual and voiceover notes
- 2 revision rounds
- Delivered in 5 business days
YouTube Script Retainer
$1,600 /month
Billed monthly
- 4 long-form scripts a month (8 to 15 minutes)
- Topic research and outline approval
- Title and thumbnail ideas for each video
- Hooks, chapters and B-roll notes
- 4 short-form cut-down scripts
- Monthly content call
- Minimum term
- 3 months, then month to month
- Add-on
- Extra long-form script: $400
All prices in USD. Need something different? Ask for a custom quote.
For series, courses or mixed formats, get in touch for a custom quote.
Explainer Video Script Writing Services for SaaS and Service Brands
Explainer video script writing services exist because explaining your own product is surprisingly hard. Founders and product teams know too much, so their first drafts list features and skip the problem. A good explainer script starts with the situation the viewer recognizes, names the cost of leaving it unsolved, shows how the product changes that in two or three concrete steps, and ends with one action.
We write explainer scripts for animated videos, screen recordings and live-action pieces. For animation, the script includes scene descriptions the animator can storyboard from. For screen recordings, it follows the actual click path in your product, so the voiceover matches what is on screen. Most explainers we write land between 60 and 120 seconds, because a longer runtime needs a reason to exist.
Short-Form Video Scripts for Reels, TikTok and Shorts
Short-form scripts live or die on the first two seconds. Viewers decide almost immediately whether to keep watching, so the hook has to state a surprising claim, a specific problem or a visual that demands attention. The rest of the script delivers on that hook quickly, without a slow introduction.
Our short-form scripts are written to feel native to the platform: direct to camera, quick cuts, captions that carry the message for people watching without sound, and a call to action that fits the platform rather than a hard sell. They work alongside our TikTok marketing and Instagram marketing services when you want help with posting and community as well.
YouTube Script Writing for Long-Form Channels
Long-form YouTube scripts are built around retention. The title and thumbnail make a promise; the first 30 seconds confirm it and preview the payoff; the body delivers in segments, each with a small open question that keeps people watching; and the ending points to the next video rather than letting viewers leave. We plan topics from search demand on YouTube and Google, comments on your existing videos and gaps in what competing channels cover.
On the monthly retainer we research topics, get your approval on outlines, and deliver four full scripts a month with title and thumbnail ideas. Scripts are written to be spoken by your presenter, so we match their natural way of talking instead of forcing a scripted voice.
Video Ad Scripts for Meta, TikTok and YouTube Campaigns
Ad scripts have a different job from organic videos. They need to stop the scroll, qualify the right viewer, make the offer clear and send people to a landing page, often within 15 to 30 seconds. We write ad scripts in sets with several hooks and angles (problem-led, demonstration, testimonial-style, comparison), so the ad platform has creative to test and you can learn which message works.
Because we also run paid campaigns, we write with the placement in mind: vertical 9:16 for Reels, Stories and TikTok, captions for sound-off viewing, and openings that work without a brand logo up front. For campaign management, see our Meta ads and YouTube ads services.
Healthcare and Regulated Industry Video Scripts
Video script writing for healthcare, finance, supplements and other regulated industries needs extra care with claims. A script that promises outcomes, implies a treatment works for everyone or skips required disclosures can get ads rejected and create legal risk. We write these scripts conservatively, flag every claim that needs evidence or legal review, and include disclaimer text where your compliance team requires it.
We do not provide medical, legal or financial advice in scripts, and we do not write claims you cannot support. For healthcare clients, the final script should always be reviewed by a qualified professional on your side before filming.
How to Write a Video Script: The Structure We Use
You write a video script by deciding the single takeaway first, then building the hook, the body and the ending around it. This is the structure we follow for most marketing videos, and you can use it for your own scripts:
- Define the one thing. Write one sentence stating what the viewer should know, feel or do after watching. If you cannot, the video is not ready to script.
- Write the hook. Open with the problem, a bold statement or a visual that creates curiosity. Cut any greeting or introduction.
- Deliver the value. Show the steps, the demonstration or the story, using concrete examples rather than adjectives.
- Add proof. Real results, reviews, demonstrations or credentials that make the claim believable.
- End with one action. Tell the viewer exactly what to do next, and make it match where the video is posted.
- Read it aloud and time it. Spoken English typically runs at roughly 130 to 160 words per minute, so a 60-second script usually holds about 130 to 160 words.
Hire Script Writers or Use an Agency? Comparing Video Script Options
When you hire script writers, the right choice depends on volume, format and how much marketing context you need around the script.
| Option | Good for | Trade-offs |
|---|---|---|
| Freelance scriptwriter | One-off creative pieces, narrative or documentary work, and writers with a strong personal style. | Quality and availability vary, and many focus on story rather than conversion, ads or platform specifics. |
| Production company | Full projects from script to final cut, especially live action. | Scripts are usually bundled into a larger production budget and harder to buy on their own. |
| Marketing agency script writing services | Scripts connected to ads, landing pages, social and analytics, with variations for testing. | Less suited to long narrative or entertainment projects. |
| In-house | Teams producing video daily who need fast, close-to-product scripting. | Requires a dedicated person; scripts can become repetitive without outside input. |
Video Script Mistakes That Lose Viewers
- Starting with the logo or a greeting. The first seconds are the most valuable; spend them on the hook.
- Trying to say everything. One video, one message. Extra points belong in another video.
- Writing for reading, not speaking. Long sentences and formal phrasing sound stiff on camera. We write for the ear.
- Visuals that repeat the voiceover. Show what the words cannot, such as the product in use or the result.
- A vague call to action. "Learn more" is weaker than a specific next step tied to the offer.
- No plan for sound-off viewing. On-screen text should carry the message for people watching without audio.
Who Our Video Script Writing Services Suit
This service is a good fit if you:
- Can produce video in-house or through a studio but struggle with what to say.
- Run video ads and need a steady supply of new hooks and angles to test.
- Want a YouTube channel to publish consistently without the presenter writing every script.
- Need an explainer that makes a complex product understandable.
It is probably not a fit if you:
- Need a screenplay, feature film or TV script to pitch to studios or streaming platforms. We write marketing videos, not entertainment scripts.
- Need filming, editing or animation. We supply scripts, not production, though our scripts are formatted for any team to use.
- Want scripts that make health, financial or performance claims you cannot substantiate.
Video Scripts and Connected Content Services
Scripts work best when the rest of the funnel says the same thing. The page viewers land on can be written by our landing page copywriting team, the posting and engagement side is handled by our social media marketing services, and our content strategy services can plan video topics alongside written content so both support the same goals.