A website cost calculator should give you a number you can plan with, not a range so wide it means nothing. This one matches your project to the fixed-price packages we sell, so the estimate is a real starting price for your type of site, with what is included listed underneath. Choose what you are building, answer two or three questions about size and features, and you will see the package that fits.
Estimates use our published packages, so they update whenever our pricing changes. Your final fixed quote follows a short scoping call.
How to Use the Website Cost Calculator
Start with What are you building? The other questions change to suit your answer:
| You choose | Questions you answer |
|---|---|
| Business website (WordPress) | Number of pages, custom features, whether you need us to write the copy |
| Design-led website (Webflow) | Number of pages, custom features, copy |
| Online store (Shopify) | Number of products, custom features, moving from another platform, copy |
| Online store (WooCommerce) | Number of products, custom features, moving from another platform, copy |
| Landing pages for ads | Landing pages needed, copy |
| Web app, portal or dashboard | How complex it is: a focused tool or portal, an MVP with accounts, payments or integrations, or a larger platform with several user roles and many integrations |
Custom features means functionality beyond standard pages or a standard catalog, such as booking, a member area, B2B pricing or custom apps. Choose None, One or two, or Several.
The result is an estimated package card: the package name and its current price, what the estimate is based on (for example, "12 pages with custom features"), up to five of the main items included, and any notes on migration, copywriting or discovery. From the card you can ask for a fixed quote on that package or see all our packages. Prices come straight from our published pricing, so the calculator does not show an outdated figure.
How the Website Cost Estimate Is Worked Out
Each platform has three build packages, from an entry build to a fully custom one. The calculator picks one with simple, visible rules:
| Project | Entry package | Middle package | Custom package |
|---|---|---|---|
| WordPress or Webflow website | Up to 8 pages and no custom features | Up to 25 pages with no more than one or two custom features | More than 25 pages, or several custom features |
| Shopify or WooCommerce store | Up to 100 products and no custom features | Up to 1,000 products with no more than one or two custom features | More than 1,000 products, or several custom features |
| Landing pages | 1 page | 2 pages | 3 or more pages |
Some work is shown on separate lines because it is separate work:
- Moving from another platform: for Shopify, the card adds our store migration package, which covers products, customers, orders and redirects. For WooCommerce, it notes that migration is added to the quote.
- Copywriting: if you need us to write the copy, the card shows where our website copy packages start.
- Web apps: the complexity you choose picks one of our web app packages, and the card notes that custom builds start with a paid discovery sprint that is credited to the build.
Website Cost Estimates for Three Example Projects
These are example projects to show how the rules work, not quotes or typical client projects.
A 12-page service business site with online booking
Choose Business website (WordPress), enter 12 pages, set custom features to One or two for the booking system and set copy to Yes. Twelve pages is over the entry limit of 8, and one custom feature stays within the middle package, so the calculator shows the middle WordPress package plus a note on where website copy packages start.
A 400-product store moving to Shopify
Choose Online store (Shopify), enter 400 products, leave custom features at None and set Moving from another platform to Yes. 400 products is above the entry limit of 100 and below 1,000, so the calculator shows the middle Shopify package, with the store migration package listed underneath for moving products, customers, orders and redirects.
Three landing pages for a paid campaign
Choose Landing pages for ads and enter 3. Three or more pages selects the largest of our landing page design packages.
What Drives the Cost of a Website
Any website design cost calculator simplifies a handful of real cost drivers. Knowing them helps you judge any quote, ours or anyone else's.
Templates more than pages
Ten service pages that share one layout cost far less to build than ten pages that each need a different design. Page count is a proxy; the real driver is how many unique templates and sections the design needs.
Design approach
Adapting a well-built theme is faster than designing every page from scratch. A custom design adds discovery, wireframes, design rounds and build time, and it is worth it when the brand or the conversion path needs it.
Functionality and integrations
Booking, member areas, B2B pricing, product configurators and connections to a CRM, ERP or inventory system each add build and testing time. That is why the calculator asks about custom features separately from size.
Catalog size and product data
For an ecommerce website, cost rises with the work around products: importing and cleaning data, variants, collections or categories, filters and product page templates. Migrating from another platform adds customer and order mapping and the redirects that carry existing search rankings over.
Content
Copy, photography and product descriptions are often the slowest part of a project. Projects regularly wait on content rather than code, so decide early who writes it.
SEO, tracking and speed
Redirect mapping, technical SEO setup, analytics and conversion tracking, and performance work belong in the build, not after launch. Leaving them out makes a quote cheaper and the site more expensive to fix later.
Website Costs by Platform
The platform changes both the build cost and what you pay every month after launch. A WordPress estimate and a Shopify estimate cover different things, so compare the full picture.
| Platform | Good fit | Ongoing costs to budget for |
|---|---|---|
| WordPress | Content-heavy business sites that need flexibility | Hosting, premium plugin and theme licenses, updates and security maintenance |
| Webflow | Design-led marketing sites edited by a marketing team | Webflow site plan, plus seats if several people edit |
| Shopify | Online stores that want hosting, checkout and security handled | Shopify subscription, paid apps and payment processing fees |
| WooCommerce | Stores that want WordPress flexibility and control of hosting | Hosting sized for traffic, extension licenses, payment fees and maintenance |
| Custom web app | Portals, dashboards and tools that do not fit a website platform | Cloud hosting, third-party services, and ongoing development and support |
For deeper comparisons, read our guides to Webflow vs WordPress and Shopify vs WooCommerce. If what you need is accounts, payments and dashboards rather than pages, see our web application development services.
One-Time Build Cost vs Ongoing Website Costs
The calculator estimates the one-time build. A website also has running costs, and a realistic budget includes both:
- Domain renewal.
- Hosting or the platform subscription.
- Apps, plugins, fonts and other licenses.
- Maintenance: updates, backups, security, uptime monitoring and small fixes.
- Content: new pages, posts and product launches.
- Marketing: SEO, ads or email to bring visitors to the new site.
If you would rather not handle upkeep yourself, we offer Shopify maintenance and support and WordPress maintenance plans.
Website Builder, Freelancer or Agency?
| Option | Best when | Trade-offs |
|---|---|---|
| DIY website builder | You need a simple site quickly and have time to build it yourself | Your time is the main cost; design, SEO and tracking depend on your own skills |
| Freelancer | The scope is clear and one person has every skill it needs | Availability, and depth across design, development, SEO and tracking, depend on one person |
| Agency | You need design, development, content, SEO and tracking delivered together, or a store with integrations | Usually costs more than a freelancer, and you should check who actually does the work |
Whichever you choose, insist on owning your domain, hosting, platform accounts and code. When we build a site, the client owns all of them.
How to Get an Accurate Website Quote
A calculator gives you a starting point. A fixed quote needs a short scoping conversation. Prepare these and any agency can quote you accurately:
- A page list or sitemap, including which pages share a layout.
- Three to five sites you like, and what you like about each.
- A feature list, split into must-have at launch and later.
- Integrations, such as your CRM, email platform, ERP, booking tool or payment provider.
- Content status: what exists, what needs writing and who writes it.
- Data to migrate, such as products, customers, orders, posts and URLs that rank.
- Your deadline, and who will update the site after launch.
For website builds, we confirm scope on a call and send a fixed price. For custom web apps, we start with a paid discovery sprint that ends in a fixed quote, and the sprint fee is credited to the build if you go ahead.
How to Lower Website Costs Without Cutting Corners
- Phase the features. Launch with what earns or saves money now, and add the rest once the site is live and you have data.
- Reuse templates. Design a small set of flexible layouts instead of a unique design for every page.
- Start from a quality theme on Shopify or WordPress and customize it, rather than building from a blank page.
- Prepare content early. Waiting for copy and images is a common cause of delays and extra rounds.
- Clean product data before migration. Fixing titles, variants and images in a spreadsheet is cheaper than fixing them product by product later.
What not to cut: redirects from old URLs, mobile testing, analytics and conversion tracking, and basic technical SEO. Those are the items that cost the most to add after launch.
Turn Your Estimate Into a Fixed Quote
If the estimate fits your budget, use the Get a fixed quote button on the result, or tell us about the project through our contact page. Our web development services cover WordPress, Webflow, Shopify, WooCommerce and custom builds, and every package with its price is on our pricing page. If you are also planning search marketing for the new site, the SEO cost calculator works the same way for SEO plans, and the rest of our free tools are on the tools page.